Use Case

CRM, Customer 360 & Sales Intelligence

Unified customer profiles and sales pipeline data.

31 providers 824 APIs 17 declared variants

Bringing customer records together from sales, support, product, and billing into one profile, syncing it back out to the tools teams work in, and enriching it with prospect and intent data.

31 API providers on the APIs.io network offer crm, customer 360 & sales intelligence. The highest-rated are Zapier, HubSpot, Amazon Neptune, Unified.to, Workato.

Providers

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 12 Complete, well-documented, and agent-ready
Zapier Zapier is an automation platform that connects different apps and services to automate workflows without re... 13 APIs 79.3 HubSpot HubSpot provides a full platform of marketing, sales, customer service, and CRM software plus the methodolo... 93 APIs 77.6 Amazon Neptune Amazon Neptune is a fast, reliable, fully managed graph database service that makes it easy to build and ru... 29 APIs 73.3 Unified.to Unified is a real-time unified API platform that provides access to over 360 integrations across 22 categor... 140 APIs 72.9 Workato Workato is an enterprise automation and integration platform that enables organizations to integrate their ... 11 APIs 72.7 Boomi Boomi is a leading integration platform that allows organizations to connect applications, data, and people... 20 APIs 72.4 MuleSoft MuleSoft Anypoint Platform is an enterprise integration and API management platform offering an API gateway... 8 APIs 72.0 LinkedIn LinkedIn is a professional networking platform providing APIs for consumer integrations (Sign In, Share, Ve... 65 APIs 70.2 Zendesk Zendesk provides customer service and engagement software that helps businesses manage support tickets, aut... 150 APIs 68.8 Hunter Hunter is an email finding and verification service that helps find professional email addresses associated... 12 APIs 66.9 ZoomInfo ZoomInfo is a leading B2B contact database and sales intelligence platform that provides detailed company a... 23 APIs 66.2 Apollo GraphQL Apollo Graph, Inc. — trading publicly as Apollo and Apollo GraphQL — is the San Francisco company behind th... 11 APIs 66.1
Strong 6 Solid coverage with minor gaps
Adobe Experience Cloud Adobe Experience Cloud is an integrated suite of applications and services for digital marketing, analytics... 36 APIs 64.7 Salesforce Automation A collection of Salesforce APIs for automating business processes, sales operations, and customer relations... 42 APIs 63.9 Pandium Transform integration development from a fragmented, ad hoc process into a streamlined, repeatable workflow... 5 APIs 62.2 Workday Studio Workday Studio is an integrated development environment (IDE) for building custom integrations and applicat... 18 APIs 61.4 Toolhouse Toolhouse is a Backend-as-a-Service platform for building, deploying, and managing "AI workers" (Toolhouse'... 8 APIs 60.9 ActiveCampaign ActiveCampaign is a leading marketing automation platform that helps businesses of all sizes seamlessly eng... 36 APIs 58.7
Developing 9 Usable, with meaningful gaps to close
Ampersand Ampersand is a developer-first platform for building native SaaS integrations. It provides an embeddable UI... 18 APIs 55.0 GoToWebinar GoToWebinar is GoTo's (formerly LogMeIn) webinar and virtual event platform. The GoToWebinar REST API lets ... 12 APIs 55.0 Informatica Collection of APIs for Informatica Intelligent Cloud Services (IICS) and Intelligent Data Management Cloud ... 12 APIs 54.0 AgentQL AgentQL connects LLMs and AI agents to the entire web through a specialized query language, REST API, and P... 5 APIs 51.0 Apify Apify is a full-stack web scraping and browser automation platform that enables developers to build, run, a... 6 APIs 50.8 Wix Wix is a cloud-based web development platform that allows users to create professional websites and online ... 9 APIs 50.7 BizAPI BizAPI is a real-time Business Intelligence API from the NAICS Association that provides firmographic data ... 1 API 50.3 Amazon AppFlow Amazon AppFlow is a fully managed integration service that enables you to securely transfer data between Sa... 3 APIs 48.7 Apollo Apollo.io is an AI-powered B2B sales intelligence and engagement platform combining a database of 230M+ ver... 15 APIs 47.7
Thin 4 Limited public surface area
Upwork Upwork is a global freelancing platform that connects businesses with independent professionals through a t... 7 APIs 41.2 Apollo API Documentation Apollo.io provides a comprehensive REST API for sales intelligence with over 210 million contacts and 35 mi... 14 APIs 40.8 Apache Doris Apache Doris is a high-performance, real-time analytical database based on MPP (Massively Parallel Processi... 1 API 40.2 G2 The G2 API provides programmatic access to G2's product, category, and review data. Use the API to integrat... 1 API 34.3

What Providers Actually Declared

This use case is a canonical term. These are the free-text strings providers wrote in their own apis.yml that map onto it.

CRM IntegrationCustomer 360Customer Data PlatformERP and CRM IntegrationEnhanced Customer ExperienceLead GenerationLead Generation WebinarsLead Generation and ConversionLead Generation and Outbound Automation (SMS, Cold Calling, Inbound)Lead ScoringOutbound Sales ProspectingSales AutomationSales IntelligenceSales Pipeline AutomationSales Pipeline ManagementSales ProspectingSales pipeline

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