Use Case
CRM, Customer 360 & Sales Intelligence
Unified customer profiles and sales pipeline data.
31 providers
242 APIs
17 declared variants
Bringing customer records together from sales, support, product, and billing into one profile, syncing it back out to the tools teams work in, and enriching it with prospect and intent data.
31 API providers on the APIs.io network offer crm, customer 360 & sales intelligence. The highest-rated are ZoomInfo, HubSpot, LinkedIn, Hunter, ActiveCampaign.
Providers
Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.
Exemplar 4 Complete, well-documented, and agent-ready
ZoomInfoZoomInfo is a B2B go-to-market intelligence platform whose contact and company database, buyer-intent signa...HubSpotHubSpot is an AI-native customer platform built around the Smart CRM, unifying marketing, sales, customer s...LinkedInLinkedIn is a professional networking platform providing APIs for consumer integrations (Sign In, Share, Ve...HunterHunter is an email finding, verification and B2B prospecting platform. Its v2 API finds the professional em...
Strong 11 Solid coverage with minor gaps
ActiveCampaignActiveCampaign is a marketing automation and customer experience platform used by more than 180,000 busines...WorkatoWorkato is an enterprise automation and integration platform that enables organizations to integrate their ...Amazon NeptuneAmazon Neptune is a fast, reliable, fully managed graph database service that makes it easy to build and ru...ZapierZapier is an automation platform that connects different apps and services to automate workflows without re...Adobe Experience CloudAdobe Experience Cloud is an integrated suite of applications and services for digital marketing, analytics...Unified.toUnified is a real-time unified API platform that provides access to over 360 integrations across 22 categor...BoomiBoomi is a leading integration platform that allows organizations to connect applications, data, and people...Apollo API DocumentationApollo.io is a sales intelligence and engagement platform. Its REST API provides programmatic access to a d...G2G2 is the world's largest B2B software marketplace, built on more than three million verified peer reviews ...ZendeskZendesk provides customer service and engagement software that helps businesses manage support tickets, aut...Salesforce AutomationA collection of Salesforce APIs for automating business processes, sales operations, and customer relations...
Developing 10 Usable, with meaningful gaps to close
BizAPIBizAPI is a real-time Business Intelligence API from the NAICS Association that provides firmographic data ...ToolhouseToolhouse is a Backend-as-a-Service platform for building, deploying, and managing "AI workers" (Toolhouse'...MuleSoftMuleSoft Anypoint Platform is an enterprise integration and API management platform offering an API gateway...GoToWebinarGoToWebinar is GoTo's (formerly LogMeIn) webinar and virtual event platform. The GoToWebinar REST API lets ...Apollo GraphQLApollo Graph, Inc. — trading publicly as Apollo and Apollo GraphQL — is the San Francisco company behind th...Amazon AppFlowAmazon AppFlow is a fully managed integration service that enables you to securely transfer data between Sa...PandiumTransform integration development from a fragmented, ad hoc process into a streamlined, repeatable workflow...Workday StudioWorkday Studio is an integrated development environment (IDE) for building custom integrations and applicat...InformaticaCollection of APIs for Informatica Intelligent Cloud Services (IICS) and Intelligent Data Management Cloud ...Apache DorisApache Doris is a high-performance, real-time analytical database based on MPP (Massively Parallel Processi...
Thin 6 Limited public surface area
ApifyApify is a full-stack web scraping and browser automation platform that enables developers to build, run, a...AmpersandAmpersand is a developer-first platform for building native SaaS integrations. It provides an embeddable UI...ApolloApollo.io is an AI-powered B2B sales intelligence and engagement platform combining a database of 230M+ ver...WixWix is a cloud-based web development platform that allows users to create professional websites and online ...UpworkUpwork is a global freelancing platform that connects businesses with independent professionals through a t...AgentQLAgentQL connects LLMs and AI agents to the entire web through a specialized query language, REST API, and P...
What Providers Actually Declared
This use case is a canonical term. These are the free-text strings
providers wrote in their own apis.yml that map onto it.
CRM IntegrationCustomer 360Customer Data PlatformERP and CRM IntegrationEnhanced Customer ExperienceLead GenerationLead Generation WebinarsLead Generation and ConversionLead Generation and Outbound Automation (SMS, Cold Calling, Inbound)Lead ScoringOutbound Sales ProspectingSales AutomationSales IntelligenceSales Pipeline AutomationSales Pipeline ManagementSales ProspectingSales pipeline
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