Use Case

CRM, Customer 360 & Sales Intelligence

Unified customer profiles and sales pipeline data.

30 providers 341 APIs 17 declared variants

Bringing customer records together from sales, support, product, and billing into one profile, syncing it back out to the tools teams work in, and enriching it with prospect and intent data.

30 API providers on the APIs.io network offer crm, customer 360 & sales intelligence. The highest-rated are HubSpot, Unified.to, Amazon Neptune, Zapier, Boomi.

Providers

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 7 Complete, well-documented, and agent-ready
HubSpot HubSpot provides a full platform of marketing, sales, customer service, and CRM software plus the methodolo... 63 APIs 78.6 Unified.to Unified is a real-time unified API platform that provides access to over 360 integrations across 22 categor... 14 APIs 77.1 Amazon Neptune Amazon Neptune is a fast, reliable, fully managed graph database service that makes it easy to build and ru... 9 APIs 76.5 Zapier Zapier is an automation platform that connects different apps and services to automate workflows without re... 4 APIs 73.2 Boomi Boomi is a leading integration platform that allows organizations to connect applications, data, and people... 12 APIs 70.7 Workato Workato is an enterprise automation and integration platform that enables organizations to integrate their ... 4 APIs 70.5 MuleSoft MuleSoft Anypoint Platform is an enterprise integration and API management platform offering an API gateway... 6 APIs 70.4
Strong 9 Solid coverage with minor gaps
Zendesk Zendesk provides customer service and engagement software that helps businesses manage support tickets, aut... 145 APIs 69.7 LinkedIn LinkedIn is a professional networking platform providing APIs for consumer integrations (Sign In, Share, Ve... 7 APIs 68.0 Apify Apify is a full-stack web scraping and browser automation platform that enables developers to build, run, a... 1 API 65.4 Hunter Hunter is an email finding and verification service that helps find professional email addresses associated... 13 APIs 64.7 Workday Studio Workday Studio is an integrated development environment (IDE) for building custom integrations and applicat... 5 APIs 63.6 AgentQL AgentQL connects LLMs and AI agents to the entire web through a specialized query language, REST API, and P... 3 APIs 63.0 ZoomInfo ZoomInfo is a leading B2B contact database and sales intelligence platform that provides detailed company a... 1 API 62.0 Amazon AppFlow Amazon AppFlow is a fully managed integration service that enables you to securely transfer data between Sa... 1 API 61.5 Toolhouse Toolhouse is a Backend-as-a-Service platform for building, deploying, and managing "AI workers" (Toolhouse'... 2 APIs 61.0
Developing 10 Usable, with meaningful gaps to close
Salesforce Automation A collection of Salesforce APIs for automating business processes, sales operations, and customer relations... 15 APIs 59.8 Pandium Transform integration development from a fragmented, ad hoc process into a streamlined, repeatable workflow... 1 API 59.4 ActiveCampaign ActiveCampaign is a leading marketing automation platform that helps businesses of all sizes seamlessly eng... 2 APIs 55.8 Ampersand Ampersand is a developer-first platform for building native SaaS integrations. It provides an embeddable UI... 1 API 55.7 Upwork Upwork is a global freelancing platform that connects businesses with independent professionals through a t... 2 APIs 53.5 GoToWebinar GoToWebinar is GoTo's (formerly LogMeIn) webinar and virtual event platform. The GoToWebinar REST API lets ... 2 APIs 52.3 Wix Wix is a cloud-based web development platform that allows users to create professional websites and online ... 4 APIs 51.4 BizAPI BizAPI is a real-time Business Intelligence API from the NAICS Association that provides firmographic data ... 1 API 50.5 Informatica Collection of APIs for Informatica Intelligent Cloud Services (IICS) and Intelligent Data Management Cloud ... 7 APIs 49.9 Apache Doris Apache Doris is a high-performance, real-time analytical database based on MPP (Massively Parallel Processi... 1 API 45.7
Thin 4 Limited public surface area
Apollo GraphQL Whether your team is new to GraphQL, or seasoned experts, learn why Apollo is the fastest and safest way to... 11 APIs 43.1 Apollo Apollo.io is an AI-powered B2B sales intelligence and engagement platform combining a database of 230M+ ver... 2 APIs 42.9 Apollo API Documentation Apollo.io provides a comprehensive REST API for sales intelligence with over 210 million contacts and 35 mi... 1 API 37.6 G2 The G2 API provides programmatic access to G2's product, category, and review data. Use the API to integrat... 1 API 36.0

What Providers Actually Declared

This use case is a canonical term. These are the free-text strings providers wrote in their own apis.yml that map onto it.

CRM IntegrationCustomer 360Customer Data PlatformERP and CRM IntegrationEnhanced Customer ExperienceLead GenerationLead Generation WebinarsLead Generation and ConversionLead Generation and Outbound Automation (SMS, Cold Calling, Inbound)Lead ScoringOutbound Sales ProspectingSales AutomationSales IntelligenceSales Pipeline AutomationSales Pipeline ManagementSales ProspectingSales pipeline

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