On the Beach

aid: on-the-beach
url: https://raw.githubusercontent.com/api-evangelist/on-the-beach/refs/heads/main/apis.yml
name: On the Beach
kind: company
description: 'On the Beach Group plc (LSE: OTB) is a Manchester-headquartered online travel agent and the United Kingdom''s
  largest online short-haul beach package holiday specialist, founded in 2004 by Simon Cooper and registered at Aeroworks,
  5 Adair Street, Manchester M1 2NQ. It sits on the demand side of the travel distribution chain: an asset-light dynamic packager
  that buys real-time seats from 42 airlines and hotel inventory from bedbanks and direct hotel contracts, combines them into
  ATOL-protected packages, and sells them direct to UK and Republic of Ireland consumers through onthebeach.co.uk, sunshine.co.uk
  and its mobile app. FY25 total transaction value was GBP 1.25bn across 1.7 million customers. It is a consumer of other
  operators'' distribution APIs rather than a publisher of its own - it was the first UK OTA to take a direct NDC connection
  to Emirates'' Online B2B API in 2019 and signed a direct Ryanair "Approved OTA" partnership in 2024 - and it explicitly
  bypasses the GDS layer entirely. Its API posture as a producer is almost non-existent. The FY25 results describe an "API-first
  microservices architecture" and a proprietary Hotel Discovery Cache managing more than 5 billion hotel prices, but none
  of that surface is published: there is no developer portal, no API documentation, no OpenAPI or other machine-readable contract,
  no partner or trade API, and no self-serve access of any kind. Its only remaining B2B channel, Classic Collection, was put
  into orderly wind-down on 23 September 2025. The single exception, and the first externally addressable machine surface
  the company has ever shipped, is a ChatGPT App launched on 1 April 2026 - claimed as the first by a UK OTA - which serves
  live, bookable package combinations to ChatGPT users over MCP. That surface is distribution-gated rather than developer-facing:
  no endpoint, tool list, schema, auth flow or terms are documented, and a deliberate mcp.onthebeach.co.uk host exists but
  is Cloudflare WAF-blocked to every probe.'
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
tags:
- Travel
- United Kingdom
- OTA
- Online Travel Agency
- Booking
- Package Holidays
- Aviation
- Airline
- Distribution
- NDC
- Hotels
- Hospitality
- MCP
- Artificial Intelligence
created: '2026-07-28'
modified: '2026-07-28'
specificationVersion: '0.19'
apis: []
common:
- type: MCPServer
  name: On the Beach ChatGPT App (MCP, distribution-gated)
  url: mcp/on-the-beach-mcp.yml
- type: WellKnown
  url: well-known/on-the-beach-well-known.yml
- type: LLMsTxt
  url: llms/on-the-beach-llms.txt
- type: Packages
  url: packages/on-the-beach-packages.yml
- type: DomainSecurity
  url: security/on-the-beach-domain-security.yml
- type: Support
  name: Help centre
  url: https://help.onthebeach.co.uk/hc/en-gb
- type: TermsOfService
  url: https://www.onthebeach.co.uk/terms-and-conditions
- type: PrivacyPolicy
  url: https://www.onthebeach.co.uk/privacy
- type: AffiliateProgram
  name: Affiliate programme (Partnerize / Awin)
  url: https://www.onthebeach.co.uk/affiliates
- type: Website
  url: https://www.onthebeachgroupplc.com/
- type: ConsumerWebsite
  url: https://www.onthebeach.co.uk/
- type: About
  url: https://www.onthebeachgroupplc.com/about-us/who-we-are
- type: Strategy
  url: https://www.onthebeachgroupplc.com/about-us/strategy
- type: InvestorRelations
  url: https://www.onthebeachgroupplc.com/investor-centre
- type: AnnualReport
  url: https://www.onthebeachgroupplc.com/~/media/Files/O/On-The-Beach/investor-docs/results-and-presentations/on-the-beach-group-final-results-2025.pdf
- type: GitHubOrganization
  url: https://github.com/onthebeach
- type: LinkedIn
  url: https://www.linkedin.com/company/on-the-beach
- type: Contact
  url: https://www.onthebeachgroupplc.com/contact
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com