Koala

Koala is a B2B buyer-intent and go-to-market platform that de-anonymizes website and product traffic, identifies the visitors and companies behind it, enriches them with firmographic and contact data (via Clearbit Reveal/Enrich and ZoomInfo), and scores first-party intent so sales teams can act on the accounts showing the strongest signals. Its developer surface is a client-side JavaScript pixel plus an HTTP collection API for server-side identify, event, and account ingestion, with a separate secret-key admin API for GDPR deletion.

Koala publishes 4 APIs on the APIs.io network, including Accounts API, Collection API, Deletion API, and 1 more. Tagged areas include Buyer Intent, Visitor Identification, De-anonymization, Enrichment, and Go-To-Market.

The Koala catalog on APIs.io includes 1 event-driven AsyncAPI specification, 1 JSON-LD context, and 1 Spectral governance ruleset.

Koala’s developer surface includes authentication, documentation, pricing, code examples, API reference, getting-started guide, signup flow, and 43 more developer resources.

🌐 Visit website 📡 Source on GitHub

64.3/100 strong ▬ flat Agent 44/100 agent native saas Full breakdown ↓
scored 2026-09-14 · rubric v0.22.0

AccessFreemiumSelf serve⚡ Free to try

2 APIs 1 MCP Servers

Buyer Intent Visitor IdentificationDe-anonymizationEnrichment Go-To-Market Sales Intelligence B2B

Kin Score

Kin Score How this is scored →
scored 2026-09-14 · rubric v0.22.0

Composite quality — 64.3/100 · strong

Contract Quality 16.0 / 23

Developer Ergonomics 10.0 / 18

Access Clarity 15.4 / 18

Operational Transparency 7.1 / 12

Contract Governance 3.2 / 11

Discoverability 6.8 / 9

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 44/100 · agent native

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 9 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 8 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/koala-io: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 5

Individual APIs this provider publishes, each with its own machine-readable definition.

Koala Web Pixel (JavaScript SDK)

The client-side pixel loaded from cdn.getkoala.com/v1/{key}/sdk.js. Exposes ko.identify(), ko.track(), ko.qualify(), ko.reset() and autotracks pageviews, form fills, and session...

Koala Accounts API

Account-level (company) trait and event ingestion.

Koala Collection API

Server-side ingestion of visitor identifies, events, and traits.

Koala Deletion API

GDPR right-to-erasure requests and status.

Koala SDK API

Bootstrap configuration used by the client-side pixel.

Open Collections 8

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

Koala Server-Side Account Ingestion API

OPEN COLLECTION

Koala Accounts API

OPEN COLLECTION

Koala Accounts Collection API

OPEN COLLECTION

Koala Accounts Deletion API

OPEN COLLECTION

Koala Server-Side Account Ingestion Profile Ingestion API

OPEN COLLECTION

Koala Accounts SDK API

OPEN COLLECTION

Koala API

OPEN COLLECTION

Scroll for all 8

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Koala MCP Server

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Koala Io Plans Pricing

4 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Koala Io Rate Limits

11 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Koala Io Finops

FINOPS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Koala Io Auto Outbound Webhooks

ASYNCAPI

Semantic Vocabularies 1

JSON-LD contexts and semantic vocabularies used across these APIs.

Koala Io Context

0 classes · 23 properties

JSON-LD

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

Koala API Rules

6 rules · 5 warnings 1 info

SPECTRAL

JSON Schema 2

Standalone JSON Schema definitions for this provider's data models.

KoalaAccountBatchRequest

4 properties

JSON SCHEMA

KoalaProfileBatchRequest

5 properties

JSON SCHEMA

Examples 4

Example request and response payloads for these APIs.

Koala Io Account Batch Event Example

3 fields

EXAMPLE

Koala Io Account Batch Traits Example

3 fields

EXAMPLE

Koala Io Profile Batch Identify Example

3 fields

EXAMPLE

Koala Io Profile Batch Track Example

3 fields

EXAMPLE

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Koala Io Authentication

http · 1 scheme

SECURITY

Koala Io Domain Security

TLSv1.3 · DNSSEC · DMARC

SECURITY

Koala Io Vulnerability Disclosure

disclosure policy published

SECURITY

Koala Io Trust Center

SOC 2 Type II, GDPR, CCPA

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Koala Io Agentic Access

7 operations · 5 acting

AGENTIC

Resources

Get Started 3

Portal, sign-up, and the first successful call

GettingStarted

GettingStarted

SignUp

SignUp

Login

Documentation 4

Reference material describing how the API behaves

Documentation

JSONSchema

JSONSchema

APIReference

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

MCPServer

LLMsTxt

AgentSkill

Design & Contract 10

Pagination, idempotency, versioning, errors, and events

Vocabulary

JSONLDContext

Conventions

Idempotency

ErrorCatalog

DataModel

Lifecycle

Conformance

Webhooks

SpectralRules

Scroll for all 10

Build 10

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

SDKs

NPM

ToolCrosswalk

Packages

SDKs

Examples

Examples

Examples

Examples

Scroll for all 10

Access & Security 6

Authentication, authorization, and security posture

TrustCenter

DomainSecurity

Authentication

Compliance

VulnerabilityDisclosure

VulnerabilityDisclosure

Security

Security

Operate 4

Status, limits, changes, and where to get help

RateLimits

StatusPage

Deprecation

Support

Commercial 5

Pricing, plans, and the legal terms of use

Plans

FinOps

Pricing

TermsOfService

PrivacyPolicy

Company 2

The organization behind the API

LinkedIn

Website

Website

Other 2

Properties that don't map to a standard resource type

AgentCard

AgentCard

Source (apis.yml)

aid: koala-io
url: https://raw.githubusercontent.com/api-evangelist/koala-io/refs/heads/main/apis.yml
name: Koala
kind: company
description: Koala is a B2B buyer-intent and go-to-market platform that de-anonymizes website and product traffic, identifies
  the visitors and companies behind it, enriches them with firmographic and contact data (via Clearbit Reveal/Enrich and ZoomInfo),
  and scores first-party intent so sales teams can act on the accounts showing the strongest signals. Its developer surface
  is a client-side JavaScript pixel plus an HTTP collection API for server-side identify, event, and account ingestion, with
  a separate secret-key admin API for GDPR deletion.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  label: Freemium · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  - rate-limits
  - security
  generated: '2026-09-03'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/koala-io.png
tags:
- Buyer Intent
- Visitor Identification
- De-anonymization
- Enrichment
- Go-To-Market
- Sales Intelligence
- B2B
tags_raw:
- Buyer Intent
- Visitor Identification
- De-anonymization
- Enrichment
- Go-to-Market
- Sales Intelligence
- B2B
created: '2026-07-01'
modified: '2026-08-13'
specificationVersion: '0.23'
apis:
- aid: koala-io:koala-io-web-pixel-sdk
  name: Koala Web Pixel (JavaScript SDK)
  tags:
  - Pixel
  - JavaScript
  - Autotracking
  - Client-Side
  tags_raw:
  - Pixel
  - JavaScript
  - Autotracking
  - Client Side
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://getkoala.com/docs/sdk/installation
  baseURL: https://cdn.getkoala.com/v1/{public_api_key}
  properties:
  - url: https://getkoala.com/docs/sdk/installation
    type: Documentation
  - url: https://getkoala.com/docs/sdk/identify
    type: Documentation
  - url: https://getkoala.com/docs/sdk/track
    type: Documentation
  - url: https://getkoala.com/docs/sdk/autotracking
    type: Documentation
  description: The client-side pixel loaded from cdn.getkoala.com/v1/{key}/sdk.js. Exposes ko.identify(), ko.track(), ko.qualify(),
    ko.reset() and autotracks pageviews, form fills, and session time. This is a browser SDK, not a REST resource, and it
    de-anonymizes traffic client-side into the same collection pipeline as the Batch API.
- aid: koala-io:koala-io-accounts-api
  name: Koala Accounts API
  description: Account-level (company) trait and event ingestion.
  humanURL: https://getkoala.com/docs/developer-guides/server-side
  baseURL: https://api2.getkoala.com/web/projects/{public_api_key}
  tags:
  - Account
  tags_raw:
  - Accounts
  properties:
  - type: OpenAPI
    url: openapi/koala-io-accounts-api-openapi.yml
  - type: OpenAPI
    url: openapi/koala-io-account-ingestion-api-openapi.yml
  - type: Overlay
    url: overlays/koala-io-accounts-api-overlay.yaml
  - type: Overlay
    url: overlays/koala-io-account-ingestion-api-overlay.yaml
  - type: PostmanCollection
    url: collections/koala-io-account-ingestion-api.postman_collection.json
  - type: OpenCollection
    url: collections/koala-io-account-ingestion-api.opencollection.json
  - type: Documentation
    url: https://getkoala.com/docs/developer-guides/server-side
  - type: Documentation
    url: https://getkoala.com/docs/developer-guides/sending-identify
  - type: PostmanCollection
    url: collections/koala-io.postman_collection.json
  - type: OpenCollection
    url: collections/koala-io.opencollection.json
  - type: Documentation
    url: https://getkoala.com/docs/sdk/installation
  - type: Documentation
    url: https://getkoala.com/docs/get-started/quick-start
  - type: Documentation
    url: https://getkoala.com/docs/developer-guides/gdpr-endpoint
- aid: koala-io:koala-io-collection-api
  name: Koala Collection API
  description: Server-side ingestion of visitor identifies, events, and traits.
  humanURL: https://getkoala.com/docs/developer-guides/server-side
  baseURL: https://api2.getkoala.com/web/projects/{public_api_key}
  tags:
  - Collection
  properties:
  - type: OpenAPI
    url: openapi/koala-io-collection-api-openapi.yml
  - type: OpenAPI
    url: openapi/koala-io-profile-ingestion-api-openapi.yml
  - type: Overlay
    url: overlays/koala-io-collection-api-overlay.yaml
  - type: Overlay
    url: overlays/koala-io-profile-ingestion-api-overlay.yaml
  - type: PostmanCollection
    url: collections/koala-io-profile-ingestion-api.postman_collection.json
  - type: OpenCollection
    url: collections/koala-io-profile-ingestion-api.opencollection.json
  - type: Documentation
    url: https://getkoala.com/docs/developer-guides/server-side
  - type: Documentation
    url: https://getkoala.com/docs/developer-guides/sending-identify
  - type: PostmanCollection
    url: collections/koala-io.postman_collection.json
  - type: OpenCollection
    url: collections/koala-io.opencollection.json
  - type: Documentation
    url: https://getkoala.com/docs/sdk/installation
  - type: Documentation
    url: https://getkoala.com/docs/get-started/quick-start
  - type: Documentation
    url: https://getkoala.com/docs/developer-guides/gdpr-endpoint
- aid: koala-io:koala-io-deletion-api
  name: Koala Deletion API
  description: GDPR right-to-erasure requests and status.
  humanURL: https://getkoala.com/docs/developer-guides/gdpr-endpoint
  baseURL: https://app.getkoala.com
  tags:
  - Deletion
  properties:
  - type: OpenAPI
    url: openapi/koala-io-deletion-api-openapi.yml
  - type: Overlay
    url: overlays/koala-io-deletion-api-overlay.yaml
  - type: Documentation
    url: https://getkoala.com/docs/developer-guides/server-side
  - type: Documentation
    url: https://getkoala.com/docs/developer-guides/sending-identify
  - type: PostmanCollection
    url: collections/koala-io.postman_collection.json
  - type: OpenCollection
    url: collections/koala-io.opencollection.json
  - type: Documentation
    url: https://getkoala.com/docs/sdk/installation
  - type: Documentation
    url: https://getkoala.com/docs/get-started/quick-start
  - type: Documentation
    url: https://getkoala.com/docs/developer-guides/gdpr-endpoint
- aid: koala-io:koala-io-sdk-api
  name: Koala SDK API
  description: Bootstrap configuration used by the client-side pixel.
  humanURL: https://getkoala.com/docs/developer-guides/server-side
  baseURL: https://api2.getkoala.com/web/projects/{public_api_key}
  tags:
  - SDK
  properties:
  - type: OpenAPI
    url: openapi/koala-io-sdk-api-openapi.yml
  - type: Overlay
    url: overlays/koala-io-sdk-api-overlay.yaml
  - type: Documentation
    url: https://getkoala.com/docs/developer-guides/server-side
  - type: Documentation
    url: https://getkoala.com/docs/developer-guides/sending-identify
  - type: PostmanCollection
    url: collections/koala-io.postman_collection.json
  - type: OpenCollection
    url: collections/koala-io.opencollection.json
  - type: Documentation
    url: https://getkoala.com/docs/sdk/installation
  - type: Documentation
    url: https://getkoala.com/docs/get-started/quick-start
  - type: Documentation
    url: https://getkoala.com/docs/developer-guides/gdpr-endpoint
common:
- type: AgenticAccess
  url: agentic-access/koala-io-agentic-access.yml
- type: TrustCenter
  url: security/koala-io-trust-center.yml
- type: DomainSecurity
  url: security/koala-io-domain-security.yml
- type: Authentication
  url: authentication/koala-io-authentication.yml
- type: GitHubOrganization
  url: https://github.com/getkoala
- type: LinkedIn
  url: https://www.linkedin.com/company/getkoala
- type: Website
  url: https://getkoala.com
- type: Documentation
  url: https://getkoala.com/docs
- type: Plans
  url: plans/koala-io-plans-pricing.yml
- type: RateLimits
  url: rate-limits/koala-io-rate-limits.yml
- type: FinOps
  url: finops/koala-io-finops.yml
- type: X
  url: https://x.com/getkoala_com
- type: Pricing
  url: https://getkoala.com/pricing
- type: SDKs
  url: https://github.com/getkoala/react
- type: NPM
  url: https://www.npmjs.com/package/@getkoala/edge-api-client
- type: Vocabulary
  url: vocabulary/koala-io-vocabulary.yml
- type: JSONLDContext
  url: json-ld/koala-io-context.jsonld
- type: JSONSchema
  url: json-schema/koala-io-profile-batch-request-schema.json
- type: AgentCard
  url: a2a/koala-io-a2a.yml
- type: MCPServer
  url: mcp/koala-io-mcp.yml
- type: ToolCrosswalk
  url: mcp/koala-io-tool-crosswalk.yml
- type: LLMsTxt
  url: llms/koala-io-llms.txt
- type: Packages
  url: packages/koala-io-packages.yml
- type: SDKs
  url: packages/koala-io-packages.yml
- type: Conventions
  url: conventions/koala-io-conventions.yml
- type: Idempotency
  url: conventions/koala-io-conventions.yml
- type: ErrorCatalog
  url: errors/koala-io-problem-types.yml
- type: DataModel
  url: data-model/koala-io-data-model.yml
- type: Lifecycle
  url: lifecycle/koala-io-lifecycle.yml
- type: StatusPage
  url: https://koala.instatus.com
- type: Deprecation
  url: lifecycle/koala-io-lifecycle.yml
- type: Conformance
  url: conformance/koala-io-conformance.yml
- type: Compliance
  url: https://app.vanta.com/koala/trust/tzb87epi5imm1qbxktj0bn
- type: VulnerabilityDisclosure
  url: security/koala-io-vulnerability-disclosure.yml
- type: Security
  url: https://getkoala.com/security
- type: Webhooks
  url: asyncapi/koala-io-auto-outbound-webhooks.yml
- type: AgentSkill
  url: skills/_index.yml
- type: SpectralRules
  url: rules/koala-io-jsonschema-spectral-rules.yml
- type: Examples
  url: examples/koala-io-profile-batch-identify-example.json
- type: Examples
  url: examples/koala-io-profile-batch-track-example.json
- type: Examples
  url: examples/koala-io-account-batch-traits-example.json
- type: Examples
  url: examples/koala-io-account-batch-event-example.json
- type: JSONSchema
  url: json-schema/koala-io-account-batch-request-schema.json
- type: APIReference
  url: https://getkoala.com/docs/developer-guides/server-side
- type: GettingStarted
  url: https://getkoala.com/docs/get-started/quick-start
- type: SignUp
  url: https://app.getkoala.com/signup
- type: Login
  url: https://app.getkoala.com/login
- type: TermsOfService
  url: https://getkoala.com/legal/terms
- type: PrivacyPolicy
  url: https://getkoala.com/legal/privacy
- type: Support
  url: mailto:support@getkoala.com
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-merged-from:
- koala
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 25
  pass: local-v1

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