The Vanguard Group

aid: vanguard-group
url: https://raw.githubusercontent.com/api-evangelist/vanguard-group/refs/heads/main/apis.yml
name: The Vanguard Group
description: 'The Vanguard Group is an American investor-owned asset manager headquartered in Malvern, Pennsylvania, and is
  "the largest provider of mutual funds in the world" and the second-largest exchange-traded fund (ETF) provider after BlackRock''s
  iShares. Vanguard manages approximately $12 trillion in assets as of 2025 and employs roughly 20,000 people (the "crew")
  as of December 31, 2024. The firm was founded on May 1, 1975 by John C. ("Jack") Bogle and is structured as a mutual: "Vanguard
  is owned by the funds managed by the company and is therefore owned by its customers." Salim Ramji was appointed Chief Executive
  Officer in July 2024. Vanguard''s business spans index and active mutual funds, ETFs, personal advisor services, retirement
  plan recordkeeping (Vanguard Retirement Plan Services), institutional asset management, fixed income, and a financial-advisor
  channel served through Vanguard Financial Advisor Services. Vanguard operates across the Americas, Europe, and Asia Pacific.
  Despite that scale, Vanguard does not publish a public developer API program — there is no public OpenAPI specification,
  no SDKs, no CLI, no public webhooks, and no Vanguard-published public RSS feed. Investor, advisor, recordkeeping, and distribution-platform
  integrations are delivered through authentication-gated portals (investor.vanguard.com, advisors.vanguard.com, institutional.vanguard.com),
  PDF reporting, brokerage/custodian rails, fund-administrator data feeds, and industry recordkeeping interfaces.'
type: Index
kind: company
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
position: Consumer
access: 3rd-Party
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/vanguard-group.png
tags:
- Active Management
- Advisor Services
- Asset Management
- Brokerage
- ETFs
- Finance
- Financial Services
- Fixed Income
- Index Investing
- Institutional Investment
- Investment Management
- Money Management
- Mutual Funds
- Personal Advice
- Recordkeeping
- Retirement
- Wealth Management
created: '2026-05-23'
modified: '2026-05-23'
specificationVersion: '0.19'
apis: []
common:
- type: DomainSecurity
  url: security/vanguard-group-domain-security.yml
- type: Website
  url: https://investor.vanguard.com
- type: Website
  url: https://corporate.vanguard.com
- type: GlobalWebsite
  url: https://global.vanguard.com
- type: AdvisorPortal
  url: https://advisors.vanguard.com
- type: InstitutionalPortal
  url: https://institutional.vanguard.com
- type: About
  url: https://corporate.vanguard.com/content/corporatesite/us/en/corp/who-we-are.html
- type: SetsUsApart
  url: https://corporate.vanguard.com/content/corporatesite/us/en/corp/who-we-are/sets-us-apart.html
- type: History
  url: https://corporate.vanguard.com/content/corporatesite/us/en/corp/who-we-are/our-history.html
- type: Leadership
  url: https://corporate.vanguard.com/content/corporatesite/us/en/corp/who-we-are/leadership-team.html
- type: Newsroom
  url: https://corporate.vanguard.com/content/corporatesite/us/en/corp/news-and-newsroom.html
- type: Insights
  url: https://corporate.vanguard.com/content/corporatesite/us/en/corp/research-and-commentary.html
- type: Research
  url: https://corporate.vanguard.com/content/corporatesite/us/en/corp/research-and-commentary/research.html
- type: ResearchCenter
  url: https://www.vanguard.com/pdf/researchcommentary/researchcenter.html
- type: ETFs
  url: https://investor.vanguard.com/investment-products/etfs
- type: MutualFunds
  url: https://investor.vanguard.com/investment-products/mutual-funds
- type: PersonalAdvisor
  url: https://investor.vanguard.com/advice
- type: Retirement
  url: https://investor.vanguard.com/retirement
- type: Brokerage
  url: https://investor.vanguard.com/investor-resources-education/online-trading
- type: Careers
  url: https://corporate.vanguard.com/content/corporatesite/us/en/corp/careers.html
- type: ContactUs
  url: https://corporate.vanguard.com/content/corporatesite/us/en/corp/contact-us.html
- type: PrivacyCenter
  url: https://corporate.vanguard.com/content/corporatesite/us/en/corp/privacy-center.html
- type: TermsOfService
  url: https://corporate.vanguard.com/content/corporatesite/us/en/corp/terms-of-use.html
- type: SECFilingsParent
  url: https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0000102909
- type: LinkedIn
  url: https://www.linkedin.com/company/vanguard
- type: X
  url: https://x.com/vanguard_group
- type: Facebook
  url: https://www.facebook.com/Vanguard
- type: YouTube
  url: https://www.youtube.com/user/Vanguard
- type: Instagram
  url: https://www.instagram.com/vanguard_group
- type: GitHub
  url: https://github.com/Vanguard-Group
- type: Ticker
  name: 'Vanguard Total Stock Market ETF (NYSEARCA: VTI)'
  url: https://investor.vanguard.com/investment-products/etfs/profile/vti
- type: Ticker
  name: 'Vanguard S&P 500 ETF (NYSEARCA: VOO)'
  url: https://investor.vanguard.com/investment-products/etfs/profile/voo
- type: Ticker
  name: 'Vanguard Total International Stock ETF (NASDAQ: VXUS)'
  url: https://investor.vanguard.com/investment-products/etfs/profile/vxus
- type: Ticker
  name: 'Vanguard Total Bond Market ETF (NASDAQ: BND)'
  url: https://investor.vanguard.com/investment-products/etfs/profile/bnd
- type: BusinessLines
  data:
  - name: Index Mutual Funds
    description: Vanguard pioneered the retail index mutual fund with the launch of the First Index Investment Trust (now
      the Vanguard 500 Index Fund) in 1976. Index funds remain a flagship product line and the foundation of Vanguard's low-cost,
      passive investing identity.
    url: https://investor.vanguard.com/investment-products/mutual-funds
  - name: Active Mutual Funds
    description: Active equity and fixed-income mutual funds managed in-house and by sub-advisors, including long-running
      flagships such as Vanguard Wellington and Vanguard Wellesley Income.
    url: https://investor.vanguard.com/investment-products/mutual-funds
  - name: ETFs
    description: Vanguard is the second-largest ETF provider globally, after BlackRock's iShares, with a product family that
      includes core total- market ETFs (VTI, VXUS, BND, BNDX), the Vanguard S&P 500 ETF (VOO), ESG ETFs, short-term ETFs,
      sector and factor strategies, and active ETFs. "Build a fully diversified portfolio with our 4 total-market ETFs that
      cover nearly all aspects of the U.S. and international stock and bond markets."
    url: https://investor.vanguard.com/investment-products/etfs
  - name: Personal Advisor
    description: Hybrid robo + human-advisor offering for retail investors with tiered services (Vanguard Digital Advisor,
      Vanguard Personal Advisor, Vanguard Personal Advisor Select, Vanguard Personal Advisor Wealth Management). One of the
      largest hybrid-advisory platforms by AUM.
    url: https://investor.vanguard.com/advice
  - name: Retirement Plan Services
    description: Defined-contribution recordkeeping for plan sponsors (401(k), 403(b), 457, defined-benefit administration),
      plus IRAs and rollover support for individual participants. Distinct from the institutional asset-management business.
    url: https://institutional.vanguard.com
  - name: Institutional Asset Management
    description: Asset-management mandates for corporate pensions, endowments, foundations, healthcare systems, insurance
      general accounts, and sovereigns served through the institutional channel.
    url: https://institutional.vanguard.com
  - name: Fixed Income
    description: Large in-house fixed-income franchise spanning municipal bonds, taxable bonds, money market funds, and bond
      ETFs (BND, BNDX, BSV, BIV, VCIT, VCSH, VTEB, and others).
    url: https://investor.vanguard.com/investment-products/mutual-funds/bond-funds
  - name: Brokerage and Trading
    description: Self-directed brokerage account for stocks, ETFs (including non-Vanguard ETFs), mutual funds, options, and
      fixed income, with Vanguard's online trading platform and the Vanguard mobile app.
    url: https://investor.vanguard.com/investor-resources-education/online-trading
  - name: Financial Advisor Services
    description: Vanguard Financial Advisor Services (FAS) serves independent and broker-dealer-affiliated financial advisors
      who allocate client assets to Vanguard funds and ETFs through the advisors.vanguard.com portal.
    url: https://advisors.vanguard.com
- type: Leadership
  data:
  - name: Salim Ramji
    title: Chief Executive Officer (appointed July 2024)
  - name: John C. ("Jack") Bogle
    title: Founder (1929–2019) — founded Vanguard May 1, 1975
- type: GlobalPresence
  data:
  - region: Americas
    countries:
    - Canada
    - United States
    - Mexico
    - US Offshore
    - South America
  - region: Europe
    countries:
    - Austria
    - Belgium
    - Denmark
    - Finland
    - France
    - Germany
    - Iceland
    - Ireland
    - Italy
    - Liechtenstein
    - Luxembourg
    - Netherlands
    - Norway
    - Poland
    - Portugal
    - Spain
    - Sweden
    - Switzerland
    - United Kingdom
  - region: Asia Pacific
    countries:
    - Australia
- type: ScaleMetrics
  data:
  - name: Assets Under Management
    value: ~$12 trillion (as of 2025)
  - name: Employees ("Crew")
    value: ~20,000 (as of December 31, 2024)
  - name: Founded
    value: May 1, 1975
  - name: Founder
    value: John C. ("Jack") Bogle
  - name: Headquarters
    value: Malvern, Pennsylvania, U.S.
  - name: Structure
    value: Investor-owned mutual — owned by the Vanguard funds and therefore by fund shareholders
  - name: ETF Rank
    value: Second-largest ETF provider globally (after BlackRock's iShares)
  - name: Mutual Fund Rank
    value: Largest provider of mutual funds in the world
- type: Channels
  data:
  - name: Retail Investor Portal
    description: Self-directed investor portal at investor.vanguard.com for accounts, trading, statements, and tax forms.
  - name: Advisor Portal
    description: Vanguard Financial Advisor Services (FAS) portal at advisors.vanguard.com — authenticated access to fund
      data, research, and trading for RIAs and broker-dealer-affiliated advisors.
  - name: Institutional Portal
    description: institutional.vanguard.com for retirement plan sponsors and institutional asset-management clients (DC recordkeeping,
      plan administration, asset-management mandates).
  - name: Wealth Distribution Platforms
    description: Vanguard mutual funds and ETFs are distributed industry-wide through brokerage, custodian, and retirement-plan
      platforms (Schwab, Fidelity, Pershing, etc.) using standard fund-trading rails (NSCC Fund/SERV, DTCC).
  - name: Mobile Apps
    description: Vanguard mobile app for retail account management and trading (iOS and Android).
- type: Features
  data:
  - name: Quarterly Holdings and Annual Reports
    description: Fund-level reports (annual, semi-annual, summary prospectus, statement of additional information) published
      through the corporate site and SEC EDGAR.
  - name: SEC EDGAR Filings
    description: 13F-HR, N-PORT, N-CSR, N-CEN, N-PX, prospectuses, and other regulatory filings available via SEC EDGAR.
  - name: Press Releases and Newsroom
    description: News, press releases, and corporate communications published on the corporate site; no public RSS feed observed.
  - name: Research and Commentary
    description: Vanguard Research Center publishes whitepapers on indexing, advice, retirement, and capital-market forecasts
      (Vanguard Capital Markets Model, VCMM).
  - name: Personal Advisor Tools
    description: Authenticated retirement and goals planning tools for Personal Advisor clients (digital, hybrid, and wealth-management
      tiers).
- type: PeerProviders
  data:
  - name: BlackRock / iShares
    description: Largest global asset manager and
  - name: State Street Global Advisors (SPDR)
    description: Third-largest ETF provider and major institutional asset manager.
  - name: Fidelity Investments
    description: Mutual-fund and brokerage competitor (also a Vanguard recordkeeping rival in DC plans).
  - name: Charles Schwab
    description: Brokerage, advisor custodian, and low-cost index/ETF competitor.
  - name: J.P. Morgan Asset Management, Invesco, T. Rowe Price, Capital Group
    description: Mutual-fund and ETF competitors across active and index strategies.
- type: Absences
  data:
  - name: No Public Developer API
    description: Vanguard does not publish a public REST/GraphQL/OpenAPI developer API for retail investors, advisors, recordkeeping
      participants, or institutional clients. All programmatic interaction runs through authentication-gated portals or industry
      rails (NSCC/DTCC, Fund/SERV).
  - name: No Public Developer Portal
    description: There is no developer.vanguard.com / developers.vanguard.com / api.vanguard.com surface. The investor and
      advisor portals are end-user UIs, not developer-facing API consoles.
  - name: No Public OpenAPI / AsyncAPI Specs
    description: No OpenAPI 3.x or AsyncAPI specifications are published by Vanguard for any of its retail, advisor, institutional,
      or recordkeeping surfaces.
  - name: No Public SDKs or CLI
    description: Vanguard publishes no language SDKs (no JavaScript, Python, Java, .NET, Go, or other client libraries) and
      no command-line interface.
  - name: No Public Webhooks or Event Bus
    description: All investor, advisor, and plan-participant notifications are delivered via email or in-portal messaging;
      there is no documented webhook / push-API or public event bus.
  - name: No Public RSS or Atom Feeds
    description: Newsroom, research, and insights pages are HTML / PDF only; no `feed.xml` or Atom feed was discovered on
      the corporate or investor sites.
  - name: No Public GitHub Engineering Surface
    description: A `github.com/Vanguard-Group` organization was created on 2026-03-25 but currently exposes zero public repositories
      and zero public members. No public OpenAPI specs, SDKs, CLIs, or tools are published. Vanguard engineering operates
      privately.
  - name: No Public Pricing API
    description: Fund expense ratios, advisory tiers, and brokerage commissions are published as HTML on the investor site;
      there is no machine-readable pricing API or rate-card endpoint.
  - name: No Public Status Page
    description: No status.vanguard.com / trust.vanguard.com style public status page or incident feed is published; outages
      are communicated via in-portal banners and customer service channels.
- type: GraphQL
  url: graphql/vanguard-group-graphql.md
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com