The Honest Company

The Honest Company is a consumer-goods brand selling baby, personal-care, beauty, and household products through its direct-to-consumer storefront at honest.com and through major retailers. It was surfaced in the API Evangelist network as a portfolio company of iconiq-capital, ivp, and lightspeed-venture-partners. The honest.com storefront runs on Shopify and does not publish a first-party developer API; the only machine-readable API surface discoverable on the domain is Shopify's Customer Account API (OIDC/OAuth2) advertised via the store's /.well-known/ discovery documents. This profile captures that authentication surface, the domain security posture, and the storefront's public web properties.

The Honest Company is profiled on the APIs.io network. Tagged areas include Company, Consumer, Consumer Goods, Ecommerce, and Retail.

The Honest Company’s developer surface includes engineering blog, authentication, and 8 more developer resources.

🌐 Visit website 📡 Source on GitHub
16.2/100 emerging ▬ flat Agent 14/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
AccessSelf serve
0 APIs
CompanyConsumerConsumer GoodsEcommerceRetailBabyPersonal CareShopify

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 16.2/100 · emerging
Contract Quality 0.0 / 25
Developer Ergonomics 2.6 / 20
Commercial Clarity 6.8 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 14/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 4 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/the-honest-company: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

The Honest Company Authentication

openIdConnect/oauth2 · 1 scheme

SECURITY

The Honest Company Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

The Honest Company Scopes

4 scopes · authorizationCode

4 scopes

SCOPES

Resources

Get Started 1

Portal, sign-up, and the first successful call

Login
Login

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

WellKnown
WellKnown

Design & Contract 1

Pagination, idempotency, versioning, errors, and events

Conformance
Conformance

Access & Security 3

Authentication, authorization, and security posture

Authentication
Authentication
 OAuthScopes
OAuthScopes
 DomainSecurity
DomainSecurity

Commercial 2

Pricing, plans, and the legal terms of use

PrivacyPolicy
PrivacyPolicy
 TermsOfService
TermsOfService

Company 2

The organization behind the API

Website
Website
 Blog
Blog

Source (apis.yml)

apis.yml Raw ↑ 
aid: the-honest-company
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/the-honest-company.png
name: The Honest Company
description: The Honest Company is a consumer-goods brand selling baby, personal-care, beauty, and household products through
  its direct-to-consumer storefront at honest.com and through major retailers. It was surfaced in the API Evangelist network
  as a portfolio company of iconiq-capital, ivp, and lightspeed-venture-partners. The honest.com storefront runs on Shopify
  and does not publish a first-party developer API; the only machine-readable API surface discoverable on the domain is Shopify's
  Customer Account API (OIDC/OAuth2) advertised via the store's /.well-known/ discovery documents. This profile captures that
  authentication surface, the domain security posture, and the storefront's public web properties.
url: https://raw.githubusercontent.com/api-evangelist/the-honest-company/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- iconiq-capital
- ivp
- lightspeed-venture-partners
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Consumer
- Consumer Goods
- Ecommerce
- Retail
- Baby
- Personal Care
- Shopify
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.honest.com/
- type: Blog
  url: https://www.honest.com/blog
- type: PrivacyPolicy
  url: https://www.honest.com/pages/privacy-policy
- type: TermsOfService
  url: https://www.honest.com/pages/terms-of-service
- type: Login
  url: https://www.honest.com/account/login
- type: WellKnown
  url: well-known/the-honest-company-well-known.yml
- type: Authentication
  url: authentication/the-honest-company-authentication.yml
- type: OAuthScopes
  url: scopes/the-honest-company-scopes.yml
- type: Conformance
  url: conformance/the-honest-company-conformance.yml
- type: DomainSecurity
  url: security/the-honest-company-domain-security.yml
x-enrichment:
  date: '2026-07-21'
  status: enriched
  artifacts_added: 7
  pass: local-v1