Plush

Plush is an AI-powered fashion discovery and shopping platform at plush.shop that lets shoppers describe what they want in natural language and returns curated results from trusted and emerging brands. Rather than rigid keyword search, Plush matches on mood, aesthetic, and intent, layering image search, smart real-time filters, influencer edit collections, and wishlists on top of its proprietary AI curation. Founded by Chang Liu (CEO) and Ying Zhu (CTO) — who met through Y Combinator's co-founder matching — Plush is backed by the Anthemis Female Innovators Lab Fund and the Oxford Seed Fund. It is a consumer-facing web application; no public developer API is published at this time.

Plush is profiled on the APIs.io network. Tagged areas include Company, Fashion, Retail, Ecommerce, and Artificial Intelligence.

Plush’s developer surface includes support and 7 more developer resources.

🌐 Visit website 📡 Source on GitHub
14.5/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-28 · rubric v0.5
0 APIs
CompanyFashionRetailEcommerceArtificial IntelligenceSearchShoppingConsumer

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-28 · rubric v0.5
Composite quality — 14.5/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.9 / 20
Commercial Clarity 6.8 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/plush: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Plush Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Get Started 1

Portal, sign-up, and the first successful call

Login
Login

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support
Support

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService
TermsOfService
 PrivacyPolicy
PrivacyPolicy

Company 3

The organization behind the API

Website
Website
 About
About
 LinkedIn
LinkedIn

Source (apis.yml)

apis.yml Raw ↑ 
aid: plush
name: Plush
description: Plush is an AI-powered fashion discovery and shopping platform at plush.shop that lets shoppers describe what
  they want in natural language and returns curated results from trusted and emerging brands. Rather than rigid keyword search,
  Plush matches on mood, aesthetic, and intent, layering image search, smart real-time filters, influencer edit collections,
  and wishlists on top of its proprietary AI curation. Founded by Chang Liu (CEO) and Ying Zhu (CTO) — who met through Y Combinator's
  co-founder matching — Plush is backed by the Anthemis Female Innovators Lab Fund and the Oxford Seed Fund. It is a consumer-facing
  web application; no public developer API is published at this time.
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://www.plush.shop/favicon.ico
url: https://raw.githubusercontent.com/api-evangelist/plush/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- anthemis
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- Fashion
- Retail
- Ecommerce
- Artificial Intelligence
- Search
- Shopping
- Consumer
apis: []
common:
- type: DomainSecurity
  url: security/plush-domain-security.yml
- type: Website
  url: https://www.plush.shop
- type: About
  url: https://www.plush.shop/about
- type: Support
  url: https://www.plush.shop/faq
- type: TermsOfService
  url: https://www.plush.shop/terms
- type: PrivacyPolicy
  url: https://www.plush.shop/policy
- type: Login
  url: https://www.plush.shop/login
- type: LinkedIn
  url: https://www.linkedin.com/company/plushshopping/
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-20'
  status: minimal
  artifacts_added: 1
  pass: local-v1