Mensabrands

Mensa Brands (now operating as BRND.ME) is a Bangalore, India based "house of brands" / digital-first brand aggregator founded in 2021 by Ananth Narayanan. Following the Thrasio model, it acquires, operates and scales digital-native consumer brands across fashion, beauty, personal care, home and general merchandise, selling through marketplaces such as Amazon, Flipkart and Myntra as well as direct-to-consumer channels. The company reached unicorn status in 2021 and is backed by investors including Norwest Venture Partners, Accel, Prosus Ventures, Tiger Global and Alpha Wave. Its original domain mensabrands.com now redirects to brndme.in. This is a consumer-brands operating company; enrichment found no public developer or API surface (no docs/developer/api subdomains, no /.well-known documents, no llms.txt) beyond the marketing site's WordPress CMS, so no API artifacts were produced.

Mensabrands is profiled on the APIs.io network. Tagged areas include Company, E-Commerce, Consumer Brands, House of Brands, and Direct to Consumer.

🌐 Visit website 📡 Source on GitHub

5.0/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-08-21 · rubric v0.12.0

0 APIs

Company E-Commerce Consumer Brands House of Brands Direct to Consumer Retail India

Kin Score

Kin Score How this is scored →
scored 2026-08-21 · rubric v0.12.0

Composite quality — 5.0/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.0 / 20

Access Clarity 0.0 / 20

Operational Transparency 0.0 / 13

Contract Governance 0.0 / 12

Discoverability 5.0 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/mensabrands: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Resources

Company 2

The organization behind the API

Website

Website

Website

Website

Source (apis.yml)

aid: mensabrands
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/mensabrands.png
name: Mensabrands
description: Mensa Brands (now operating as BRND.ME) is a Bangalore, India based "house of brands" / digital-first brand aggregator
  founded in 2021 by Ananth Narayanan. Following the Thrasio model, it acquires, operates and scales digital-native consumer
  brands across fashion, beauty, personal care, home and general merchandise, selling through marketplaces such as Amazon,
  Flipkart and Myntra as well as direct-to-consumer channels. The company reached unicorn status in 2021 and is backed by
  investors including Norwest Venture Partners, Accel, Prosus Ventures, Tiger Global and Alpha Wave. Its original domain mensabrands.com
  now redirects to brndme.in. This is a consumer-brands operating company; enrichment found no public developer or API surface
  (no docs/developer/api subdomains, no /.well-known documents, no llms.txt) beyond the marketing site's WordPress CMS, so
  no API artifacts were produced.
url: https://raw.githubusercontent.com/api-evangelist/mensabrands/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- norwest-venture-partners
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- E-Commerce
- Consumer Brands
- House of Brands
- Direct to Consumer
- Retail
- India
tags_raw:
- Company
- Ecommerce
- Consumer Brands
- House of Brands
- Direct to Consumer
- Retail
- India
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://brndme.in/
- type: Website
  url: https://mensabrands.com
x-enrichment:
  date: '2026-07-20'
  status: minimal
  artifacts_added: 0
  pass: local-v1

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