LearnVest was a New York personal-finance company founded in 2009 by Alexa von Tobel and backed by Accel, selling subscription financial planning that paired consumers with CFP professionals alongside budgeting, spending-tracking and goal tools. Northwestern Mutual acquired LearnVest in 2015 for a reported $250 million and terminated the subscription planning service on June 5, 2018, closing all client accounts. The brand was relaunched as a consumer financial-education content site, and learnvest.com today is an archived article library on budgeting, saving, paying off debt and career growth, operated under the Northwestern Mutual brand. LearnVest never published a public API, developer portal, SDK or sandbox, and no developer surface exists today.
LearnVest is profiled on the APIs.io network. Tagged areas include Company, Consumer, Financial Services, Personal Finance, and Financial Planning.
Regulatory Posture applies to this provider. Its tags matched the
Horizontal (data, software, accessibility, platform) regime, so
Regulatory Posture carries 15 points of the composite.
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Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
The six quality facets above are damped to 85 points between them,
because the conditional facet above carries the other
15. That is why each facet's contribution is shown against a damped
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aid: learnvest
name: LearnVest
description: LearnVest was a New York personal-finance company founded in 2009 by Alexa von Tobel and backed by Accel, selling
subscription financial planning that paired consumers with CFP professionals alongside budgeting, spending-tracking and
goal tools. Northwestern Mutual acquired LearnVest in 2015 for a reported $250 million and terminated the subscription planning
service on June 5, 2018, closing all client accounts. The brand was relaunched as a consumer financial-education content
site, and learnvest.com today is an archived article library on budgeting, saving, paying off debt and career growth, operated
under the Northwestern Mutual brand. LearnVest never published a public API, developer portal, SDK or sandbox, and no developer
surface exists today.
deliveryModel:
model: saas
open_source: false
commercial: true
callable_host: false
label: Hosted service · you call their endpoint
confidence: medium
source:
- pricing
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
source: []
generated: '2026-07-22'
method: derived
image: https://www.learnvest.com/static/images/meta/Learnvest_Icon_Large_PNG.png
url: https://raw.githubusercontent.com/api-evangelist/learnvest/refs/heads/main/apis.yml
x-api-posture: no-product-api
x-api-posture-basis: observed
x-api-posture-note: LearnVest never published a public API, developer portal, SDK or sandbox, and no developer surface exists
today.
x-type: company
x-source: vc-portfolio
x-backed-by:
- accel
x-tier: stub
x-tier-reason: no-api-surface
x-status: discontinued
x-acquired-by: northwestern-mutual
x-acquired-year: '2015'
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Consumer
- Financial Services
- Personal Finance
- Financial Planning
- Budgeting
- Fintech
- Discontinued
- Acquired
tags_raw:
- Company
- Consumer
- Financial Services
- Personal Finance
- Financial Planning
- Budgeting
- Fintech
- Discontinued
- Acquired
- Financial-Services
apis: []
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
common:
- type: Website
url: https://www.learnvest.com
- type: TermsOfService
url: https://www.learnvest.com/termsofuse/
- type: PrivacyPolicy
url: https://www.northwesternmutual.com/privacy-notices/
- type: Lifecycle
url: lifecycle/learnvest-lifecycle.yml
- type: DomainSecurity
url: security/learnvest-domain-security.yml
- type: LLMsTxt
url: llms/learnvest-llms.txt
x-enrichment:
date: '2026-07-19'
status: backfilled
pass: local-v1
note: backfilled from .gitignore signal + verified work evidence
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