LearnVest was a New York personal-finance company founded in 2009 by Alexa von Tobel and backed by Accel, selling subscription financial planning that paired consumers with CFP professionals alongside budgeting, spending-tracking and goal tools. Northwestern Mutual acquired LearnVest in 2015 for a reported $250 million and terminated the subscription planning service on June 5, 2018, closing all client accounts. The brand was relaunched as a consumer financial-education content site, and learnvest.com today is an archived article library on budgeting, saving, paying off debt and career growth, operated under the Northwestern Mutual brand. LearnVest never published a public API, developer portal, SDK or sandbox, and no developer surface exists today.
LearnVest is profiled on the APIs.io network. Tagged areas include Company, Consumer, Financial-Services, Personal Finance, and Financial Planning.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
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aid: learnvest
name: LearnVest
description: LearnVest was a New York personal-finance company founded in 2009 by Alexa von Tobel and backed by Accel, selling
subscription financial planning that paired consumers with CFP professionals alongside budgeting, spending-tracking and
goal tools. Northwestern Mutual acquired LearnVest in 2015 for a reported $250 million and terminated the subscription planning
service on June 5, 2018, closing all client accounts. The brand was relaunched as a consumer financial-education content
site, and learnvest.com today is an archived article library on budgeting, saving, paying off debt and career growth, operated
under the Northwestern Mutual brand. LearnVest never published a public API, developer portal, SDK or sandbox, and no developer
surface exists today.
deliveryModel:
model: saas
open_source: false
commercial: true
callable_host: false
label: Hosted service · you call their endpoint
confidence: medium
source:
- pricing
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
source: []
generated: '2026-07-22'
method: derived
image: https://www.learnvest.com/static/images/meta/Learnvest_Icon_Large_PNG.png
url: https://raw.githubusercontent.com/api-evangelist/learnvest/refs/heads/main/apis.yml
x-api-posture: no-product-api
x-api-posture-basis: observed
x-api-posture-note: LearnVest never published a public API, developer portal, SDK or sandbox, and no developer surface exists
today.
x-type: company
x-source: vc-portfolio
x-backed-by:
- accel
x-tier: stub
x-tier-reason: no-api-surface
x-status: discontinued
x-acquired-by: northwestern-mutual
x-acquired-year: '2015'
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Consumer
- Financial-Services
- Personal Finance
- Financial Planning
- Budgeting
- Fintech
- Discontinued
- Acquired
tags_raw:
- Company
- Consumer
- Financial Services
- Personal Finance
- Financial Planning
- Budgeting
- Fintech
- Discontinued
- Acquired
apis: []
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
common:
- type: Website
url: https://www.learnvest.com
- type: TermsOfService
url: https://www.learnvest.com/termsofuse/
- type: PrivacyPolicy
url: https://www.northwesternmutual.com/privacy-notices/
- type: Lifecycle
url: lifecycle/learnvest-lifecycle.yml
- type: DomainSecurity
url: security/learnvest-domain-security.yml
- type: LLMsTxt
url: llms/learnvest-llms.txt
x-enrichment:
date: '2026-07-19'
status: backfilled
pass: local-v1
note: backfilled from .gitignore signal + verified work evidence
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