LearnVest

LearnVest was a New York personal-finance company founded in 2009 by Alexa von Tobel and backed by Accel, selling subscription financial planning that paired consumers with CFP professionals alongside budgeting, spending-tracking and goal tools. Northwestern Mutual acquired LearnVest in 2015 for a reported $250 million and terminated the subscription planning service on June 5, 2018, closing all client accounts. The brand was relaunched as a consumer financial-education content site, and learnvest.com today is an archived article library on budgeting, saving, paying off debt and career growth, operated under the Northwestern Mutual brand. LearnVest never published a public API, developer portal, SDK or sandbox, and no developer surface exists today.

LearnVest is profiled on the APIs.io network. Tagged areas include Company, Consumer, Financial Services, Personal Finance, and Financial Planning.

🌐 Visit website 📡 Source on GitHub

11.0/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyConsumerFinancial ServicesPersonal FinanceFinancial PlanningBudgetingFintechDiscontinuedAcquired

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 11.0/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.0 / 20

Commercial Clarity 4.2 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

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Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

Design & Contract 1

Pagination, idempotency, versioning, errors, and events

Lifecycle

Lifecycle

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 1

The organization behind the API

Website

Website

Source (apis.yml)

aid: learnvest
name: LearnVest
description: LearnVest was a New York personal-finance company founded in 2009 by Alexa von Tobel and backed by Accel, selling
  subscription financial planning that paired consumers with CFP professionals alongside budgeting, spending-tracking and
  goal tools. Northwestern Mutual acquired LearnVest in 2015 for a reported $250 million and terminated the subscription planning
  service on June 5, 2018, closing all client accounts. The brand was relaunched as a consumer financial-education content
  site, and learnvest.com today is an archived article library on budgeting, saving, paying off debt and career growth, operated
  under the Northwestern Mutual brand. LearnVest never published a public API, developer portal, SDK or sandbox, and no developer
  surface exists today.
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://www.learnvest.com/static/images/meta/Learnvest_Icon_Large_PNG.png
url: https://raw.githubusercontent.com/api-evangelist/learnvest/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- accel
x-tier: stub
x-tier-reason: no-api-surface
x-status: discontinued
x-acquired-by: northwestern-mutual
x-acquired-year: '2015'
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Consumer
- Financial Services
- Personal Finance
- Financial Planning
- Budgeting
- Fintech
- Discontinued
- Acquired
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.learnvest.com
- type: TermsOfService
  url: https://www.learnvest.com/termsofuse/
- type: PrivacyPolicy
  url: https://www.northwesternmutual.com/privacy-notices/
- type: Lifecycle
  url: lifecycle/learnvest-lifecycle.yml
- type: DomainSecurity
  url: security/learnvest-domain-security.yml
- type: LLMsTxt
  url: llms/learnvest-llms.txt
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence