LearnVest

LearnVest was a New York personal-finance company founded in 2009 by Alexa von Tobel and backed by Accel, selling subscription financial planning that paired consumers with CFP professionals alongside budgeting, spending-tracking and goal tools. Northwestern Mutual acquired LearnVest in 2015 for a reported $250 million and terminated the subscription planning service on June 5, 2018, closing all client accounts. The brand was relaunched as a consumer financial-education content site, and learnvest.com today is an archived article library on budgeting, saving, paying off debt and career growth, operated under the Northwestern Mutual brand. LearnVest never published a public API, developer portal, SDK or sandbox, and no developer surface exists today.

LearnVest is profiled on the APIs.io network. Tagged areas include Company, Consumer, Financial-Services, Personal Finance, and Financial Planning.

🌐 Visit website 📡 Source on GitHub

10.0/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-08-20 · rubric v0.12.0

0 APIs

Company Consumer Financial-Services Personal Finance Financial Planning Budgeting Fintech Discontinued Acquired

Kin Score

Kin Score How this is scored →
scored 2026-08-20 · rubric v0.12.0

Composite quality — 10.0/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.0 / 20

Access Clarity 4.2 / 20

Operational Transparency 0.0 / 13

Contract Governance 0.0 / 12

Discoverability 5.7 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/learnvest: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

Design & Contract 1

Pagination, idempotency, versioning, errors, and events

Lifecycle

Lifecycle

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 1

The organization behind the API

Website

Website

Source (apis.yml)

aid: learnvest
name: LearnVest
description: LearnVest was a New York personal-finance company founded in 2009 by Alexa von Tobel and backed by Accel, selling
  subscription financial planning that paired consumers with CFP professionals alongside budgeting, spending-tracking and
  goal tools. Northwestern Mutual acquired LearnVest in 2015 for a reported $250 million and terminated the subscription planning
  service on June 5, 2018, closing all client accounts. The brand was relaunched as a consumer financial-education content
  site, and learnvest.com today is an archived article library on budgeting, saving, paying off debt and career growth, operated
  under the Northwestern Mutual brand. LearnVest never published a public API, developer portal, SDK or sandbox, and no developer
  surface exists today.
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://www.learnvest.com/static/images/meta/Learnvest_Icon_Large_PNG.png
url: https://raw.githubusercontent.com/api-evangelist/learnvest/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- accel
x-tier: stub
x-tier-reason: no-api-surface
x-status: discontinued
x-acquired-by: northwestern-mutual
x-acquired-year: '2015'
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Consumer
- Financial-Services
- Personal Finance
- Financial Planning
- Budgeting
- Fintech
- Discontinued
- Acquired
tags_raw:
- Company
- Consumer
- Financial Services
- Personal Finance
- Financial Planning
- Budgeting
- Fintech
- Discontinued
- Acquired
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.learnvest.com
- type: TermsOfService
  url: https://www.learnvest.com/termsofuse/
- type: PrivacyPolicy
  url: https://www.northwesternmutual.com/privacy-notices/
- type: Lifecycle
  url: lifecycle/learnvest-lifecycle.yml
- type: DomainSecurity
  url: security/learnvest-domain-security.yml
- type: LLMsTxt
  url: llms/learnvest-llms.txt
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence