HVMN

HVMN (Health Via Modern Nutrition), now operating as Ketone-IQ, is an a16z-backed human-performance nutrition company founded by Geoffrey Woo and Michael Brandt. It pioneered exogenous ketone products, including the Ketone-IQ drinkable ketone shot and ketone ester, sold direct-to-consumer through its Shopify-powered online store at ketone.com (hvmn.com now redirects to ketone.com). The storefront is agent-native: it publishes /llms.txt and /agents.md agent instructions and implements the Universal Commerce Protocol (UCP) with a live MCP endpoint for agent-driven catalog search, cart, and buyer-approved checkout, backed by Shopify Customer Account OAuth 2.0 / OpenID Connect authentication.

HVMN publishes 1 API on the APIs.io network. Tagged areas include Company, Health, Nutrition, Ketones, and Supplements.

HVMN’s developer surface includes authentication, documentation, pricing, and 10 more developer resources.

🌐 Visit website 📡 Source on GitHub
31.7/100 thin ▬ flat Agent 25/100 agent aware Full breakdown ↓
scored 2026-07-27 · rubric v0.5
AccessSelf serve
1 APIs 1 MCP Servers
CompanyHealthNutritionKetonesSupplementsE-CommerceShopifyAgentic CommerceConsumerMCP

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 31.7/100 · thin
Contract Quality 0.0 / 25
Developer Ergonomics 5.7 / 20
Commercial Clarity 8.9 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 9.3 / 10
Agent readiness — 25/100 · agent aware
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 4 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/hvmn: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

Ketone-IQ Agent Commerce (UCP)

Agent-native commerce surface for the Ketone-IQ (HVMN) Shopify store: a Universal Commerce Protocol (UCP) merchant profile and live MCP endpoint for catalog search, cart, and bu...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

hvmn-mcp.yml

MCP SERVER

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Hvmn Authentication

oauth2/openIdConnect · 1 scheme

SECURITY

Hvmn Domain Security

TLSv1.3 · HSTS · DNSSEC · DMARC

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Hvmn Scopes

4 scopes · authorizationCode

4 scopes

SCOPES

Resources

Get Started 1

Portal, sign-up, and the first successful call

Login
Login

Documentation 1

Reference material describing how the API behaves

Documentation
Documentation

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt
LLMsTxt
 MCPServer
MCPServer
 WellKnown
WellKnown

Design & Contract 1

Pagination, idempotency, versioning, errors, and events

Conformance
Conformance

Access & Security 3

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity
 Authentication
Authentication
 OAuthScopes
OAuthScopes

Commercial 3

Pricing, plans, and the legal terms of use

TermsOfService
TermsOfService
 PrivacyPolicy
PrivacyPolicy
 Pricing
Pricing

Company 1

The organization behind the API

Website
Website

Source (apis.yml)

apis.yml Raw ↑ 
aid: hvmn
name: HVMN
description: 'HVMN (Health Via Modern Nutrition), now operating as Ketone-IQ, is an a16z-backed human-performance nutrition
  company founded by Geoffrey Woo and Michael Brandt. It pioneered exogenous ketone products, including the Ketone-IQ drinkable
  ketone shot and ketone ester, sold direct-to-consumer through its Shopify-powered online store at ketone.com (hvmn.com now
  redirects to ketone.com). The storefront is agent-native: it publishes /llms.txt and /agents.md agent instructions and implements
  the Universal Commerce Protocol (UCP) with a live MCP endpoint for agent-driven catalog search, cart, and buyer-approved
  checkout, backed by Shopify Customer Account OAuth 2.0 / OpenID Connect authentication.'
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://ketone.com/cdn/shop/files/OG_Home_Page_1200x1200.jpg?v=1781009088
url: https://raw.githubusercontent.com/api-evangelist/hvmn/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- a16z
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Health
- Nutrition
- Ketones
- Supplements
- E-Commerce
- Shopify
- Agentic Commerce
- Consumer
- MCP
apis:
- name: Ketone-IQ Agent Commerce (UCP)
  description: 'Agent-native commerce surface for the Ketone-IQ (HVMN) Shopify store: a Universal Commerce Protocol (UCP)
    merchant profile and live MCP endpoint for catalog search, cart, and buyer-approved checkout, plus unauthenticated storefront
    product/collection JSON and Shopify Customer Account OAuth/OIDC.'
  humanURL: https://ketone.com
  baseURL: https://ketone.com
  tags:
  - Agentic Commerce
  - MCP
  - Shopify
  - E-Commerce
  properties:
  - type: LLMsTxt
    url: llms/hvmn-llms.txt
  - type: MCPServer
    url: mcp/hvmn-mcp.yml
  - type: WellKnown
    url: well-known/hvmn-well-known.yml
  - type: Authentication
    url: authentication/hvmn-authentication.yml
  - type: OAuthScopes
    url: scopes/hvmn-scopes.yml
  - type: Conformance
    url: conformance/hvmn-conformance.yml
common:
- type: DomainSecurity
  url: security/hvmn-domain-security.yml
- type: LLMsTxt
  url: llms/hvmn-llms.txt
- type: MCPServer
  url: mcp/hvmn-mcp.yml
- type: WellKnown
  url: well-known/hvmn-well-known.yml
- type: Authentication
  url: authentication/hvmn-authentication.yml
- type: OAuthScopes
  url: scopes/hvmn-scopes.yml
- type: Conformance
  url: conformance/hvmn-conformance.yml
- type: Documentation
  url: https://ketone.com/agents.md
- type: TermsOfService
  url: https://ketone.com/policies/terms-of-service
- type: PrivacyPolicy
  url: https://ketone.com/policies/privacy-policy
- type: Login
  url: https://account.ketone.com
- type: Pricing
  url: https://ketone.com/collections/all
- type: Website
  url: https://ketone.com
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence