HVMN

HVMN (Health Via Modern Nutrition), now operating as Ketone-IQ, is an a16z-backed human-performance nutrition company founded by Geoffrey Woo and Michael Brandt. It pioneered exogenous ketone products, including the Ketone-IQ drinkable ketone shot and ketone ester, sold direct-to-consumer through its Shopify-powered online store at ketone.com (hvmn.com now redirects to ketone.com). The storefront is agent-native: it publishes /llms.txt and /agents.md agent instructions and implements the Universal Commerce Protocol (UCP) with a live MCP endpoint for agent-driven catalog search, cart, and buyer-approved checkout, backed by Shopify Customer Account OAuth 2.0 / OpenID Connect authentication.

HVMN is listed with 1 API on the APIs.io network. Tagged areas include Company, Health, Nutrition, Ketones, and Supplements.

HVMN’s developer surface includes engineering blog, authentication, documentation, pricing, and 11 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

22.7/100 emerging ▬ flat Agent 14/100 agent aware Front door AI 1/6 silent saas Full breakdown ↓
scored 2026-10-17 · rubric v0.24.0

AccessSelf serve

1 API 1 MCP Servers

Company Health NutritionKetonesSupplements E-Commerce Shopify Agentic Commerce Consumer MCP

Kin Score

Kin Score How this is scored →
scored 2026-10-17 · rubric v0.24.0

Composite quality — 22.7/100 · emerging

Contract Quality 0.0 / 21

Developer Ergonomics 4.0 / 17

Access Clarity 6.5 / 17

Operational Transparency 0.0 / 11

Contract Governance 0.5 / 10

Discoverability 5.7 / 9

Regulatory Posture 4.9 / 15

Agent readiness — 14/100 · agent aware

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 5 / 5

Regulatory Posture applies to this provider. Its tags matched the Health regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/hvmn: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

Ketone-IQ Agent Commerce (UCP)

Agent-native commerce surface for the Ketone-IQ (HVMN) Shopify store: a Universal Commerce Protocol (UCP) merchant profile and live MCP endpoint for catalog search, cart, and bu...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

HVMN MCP Server

Remote MCP server at ketone.com over HTTP; 5 tools listed.

MCP SERVER

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Hvmn Authentication

oauth2/openIdConnect · 1 scheme

SECURITY

Hvmn Domain Security

TLSv1.3 · HSTS · DNSSEC · DMARC

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Hvmn Scopes

4 scopes · authorizationCode

4 scopes

SCOPES

Resources

Get Started 1

Portal, sign-up, and the first successful call

Login

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

MCPServer

MCPServer

WellKnown

WellKnown

Design & Contract 1

Pagination, idempotency, versioning, errors, and events

Conformance

Conformance

Access & Security 3

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Authentication

Authentication

OAuthScopes

OAuthScopes

Commercial 3

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Pricing

Pricing

Company 3

The organization behind the API

Blog

Blog

BlogRSS

BlogRSS

Website

Website

Source (apis.yml)

aid: hvmn
name: HVMN
description: 'HVMN (Health Via Modern Nutrition), now operating as Ketone-IQ, is an a16z-backed human-performance nutrition
  company founded by Geoffrey Woo and Michael Brandt. It pioneered exogenous ketone products, including the Ketone-IQ drinkable
  ketone shot and ketone ester, sold direct-to-consumer through its Shopify-powered online store at ketone.com (hvmn.com now
  redirects to ketone.com). The storefront is agent-native: it publishes /llms.txt and /agents.md agent instructions and implements
  the Universal Commerce Protocol (UCP) with a live MCP endpoint for agent-driven catalog search, cart, and buyer-approved
  checkout, backed by Shopify Customer Account OAuth 2.0 / OpenID Connect authentication.'
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://ketone.com/cdn/shop/files/OG_Home_Page_1200x1200.jpg?v=1781009088
url: https://raw.githubusercontent.com/api-evangelist/hvmn/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- a16z
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-10-06'
tags:
- Company
- Health
- Nutrition
- Ketones
- Supplements
- E-Commerce
- Shopify
- Agentic Commerce
- Consumer
- MCP
apis:
- name: Ketone-IQ Agent Commerce (UCP)
  description: 'Agent-native commerce surface for the Ketone-IQ (HVMN) Shopify store: a Universal Commerce Protocol (UCP)
    merchant profile and live MCP endpoint for catalog search, cart, and buyer-approved checkout, plus unauthenticated storefront
    product/collection JSON and Shopify Customer Account OAuth/OIDC.'
  humanURL: https://ketone.com
  tags:
  - Agentic Commerce
  - MCP
  - Shopify
  - E-Commerce
  properties:
  - type: LLMsTxt
    url: llms/hvmn-llms.txt
  - type: MCPServer
    url: mcp/hvmn-mcp.yml
  - type: WellKnown
    url: well-known/hvmn-well-known.yml
  - type: Authentication
    url: authentication/hvmn-authentication.yml
  - type: OAuthScopes
    url: scopes/hvmn-scopes.yml
  - type: Conformance
    url: conformance/hvmn-conformance.yml
  x-surface: platform-generated
  x-platform: shopify
  x-platform-surface: ucp
common:
- url: https://ketone.com/blogs/blog
  type: Blog
- url: https://ketone.com/blogs/blog.atom
  type: BlogRSS
- type: DomainSecurity
  url: security/hvmn-domain-security.yml
- type: LLMsTxt
  url: llms/hvmn-llms.txt
- type: MCPServer
  url: mcp/hvmn-mcp.yml
- type: WellKnown
  url: well-known/hvmn-well-known.yml
- type: Authentication
  url: authentication/hvmn-authentication.yml
- type: OAuthScopes
  url: scopes/hvmn-scopes.yml
- type: Conformance
  url: conformance/hvmn-conformance.yml
- type: Documentation
  url: https://ketone.com/agents.md
- type: TermsOfService
  url: https://ketone.com/policies/terms-of-service
- type: PrivacyPolicy
  url: https://ketone.com/policies/privacy-policy
- type: Login
  url: https://account.ketone.com
- type: Pricing
  url: https://ketone.com/collections/all
- type: Website
  url: https://ketone.com
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence

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