Beauty Pie

Beauty Pie is a London-based direct-to-consumer beauty and skincare membership club founded by Marcia Kilgore in 2016. Members pay an annual fee to buy luxury-quality skincare, makeup, fragrance, haircare, and wellness supplements at factory-adjacent prices, bypassing traditional retail markups. The company sells online (and via a small retail/wholesale footprint) and is backed by Balderton Capital, Index Ventures, Insight Partners, and General Catalyst. Its digital storefront runs on Shopify: customer authentication is handled by Shopify Customer Account OAuth2/OIDC, and the store exposes a live Shopify Storefront MCP server (Universal Commerce Protocol) at /api/mcp for agent-driven catalog search, cart, and product lookup. Beauty Pie does not publish an open, general-purpose developer API; its programmable surfaces are the platform-provided storefront MCP and customer-account authentication endpoints.

Beauty Pie is profiled on the APIs.io network. Tagged areas include Company, Beauty, Skincare, Cosmetics, and Ecommerce.

Beauty Pie’s developer surface includes engineering blog, support, authentication, and 8 more developer resources.

🌐 Visit website 📡 Source on GitHub

18.8/100 emerging ▬ flat Agent 25/100 agent aware Full breakdown ↓
scored 2026-07-27 · rubric v0.5

AccessSelf serve

0 APIs 1 MCP Servers

CompanyBeautySkincareCosmeticsEcommerceDirect-to-ConsumerMembershipRetailShopifyStorefront MCP

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 18.8/100 · emerging

Contract Quality 0.0 / 25

Developer Ergonomics 5.2 / 20

Commercial Clarity 6.8 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 25/100 · agent aware

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 4 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/beautypie: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Scopes 1

OAuth scopes governing access to this provider's APIs.

Beautypie Scopes

4 scopes · authorizationCode

4 scopes

SCOPES

Resources

Get Started 1

Portal, sign-up, and the first successful call

Login

Agent Surfaces 2

MCP servers, agent skills, and machine-readable catalogs

MCPServer

MCPServer

WellKnown

WellKnown

Access & Security 3

Authentication, authorization, and security posture

Authentication

Authentication

OAuthScopes

OAuthScopes

DomainSecurity

DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support

Support

Commercial 2

Pricing, plans, and the legal terms of use

PrivacyPolicy

PrivacyPolicy

TermsOfService

TermsOfService

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: beautypie
name: Beauty Pie
description: 'Beauty Pie is a London-based direct-to-consumer beauty and skincare membership club founded by Marcia Kilgore
  in 2016. Members pay an annual fee to buy luxury-quality skincare, makeup, fragrance, haircare, and wellness supplements
  at factory-adjacent prices, bypassing traditional retail markups. The company sells online (and via a small retail/wholesale
  footprint) and is backed by Balderton Capital, Index Ventures, Insight Partners, and General Catalyst. Its digital storefront
  runs on Shopify: customer authentication is handled by Shopify Customer Account OAuth2/OIDC, and the store exposes a live
  Shopify Storefront MCP server (Universal Commerce Protocol) at /api/mcp for agent-driven catalog search, cart, and product
  lookup. Beauty Pie does not publish an open, general-purpose developer API; its programmable surfaces are the platform-provided
  storefront MCP and customer-account authentication endpoints.'
url: https://raw.githubusercontent.com/api-evangelist/beautypie/refs/heads/main/apis.yml
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://cdn.shopify.com/s/files/1/0732/6475/8967/files/beauty_pie_7fab5e86-48c8-4083-81b5-deacc00fe2d7.jpg?v=1782305542
x-type: company
x-source: vc-portfolio
x-backed-by:
- balderton-capital
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Beauty
- Skincare
- Cosmetics
- Ecommerce
- Direct-to-Consumer
- Membership
- Retail
- Shopify
- Storefront MCP
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.beautypie.com/
- type: Blog
  url: https://www.beautypie.com/blogs/news
- type: Support
  url: https://www.beautypie.com/pages/contact
- type: Login
  url: https://www.beautypie.com/account/login
- type: PrivacyPolicy
  url: https://www.beautypie.com/policies/privacy-policy
- type: TermsOfService
  url: https://www.beautypie.com/policies/terms-of-service
- type: MCPServer
  name: Beauty Pie Storefront MCP
  url: mcp/beautypie-mcp.yml
- type: Authentication
  url: authentication/beautypie-authentication.yml
- type: OAuthScopes
  url: scopes/beautypie-scopes.yml
- type: WellKnown
  url: well-known/beautypie-well-known.yml
- type: DomainSecurity
  url: security/beautypie-domain-security.yml
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence