Amplify

aid: amplify
name: Amplify
description: 'Amplify (Amplify Life Insurance) is an insurtech founded in 2019 and launched in 2020, building what it calls
  the modern infrastructure for life insurance. It sells term, permanent, indexed universal life (IUL), annuity, final expense
  whole life and accidental death benefit products, with an emphasis on cash-value policies customers can borrow against while
  alive. Amplify distributes through four motions on one platform: a direct-to-consumer digital experience, an advisor and
  referral network, embedded distribution inside partner products, and white-label carrier partnerships with carriers and
  reinsurers including FGL, EMC and Munich Re. Its public developer surface is minimal: there is no developer portal, no published
  OpenAPI and no public SDKs. The company does operate a production API host (api.getamplifylife.com) fronted by AWS API Gateway
  that rejects unauthenticated calls, and it publishes embeddable IUL/VUL calculator widgets under /embed/ used for partner
  and advisor placements.'
image: https://getamplifylife.com/favicon.ico
url: https://raw.githubusercontent.com/api-evangelist/amplify/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- anthemis
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- Insurance
- Insurtech
- Life Insurance
- Financial Services
- Fintech
- Embedded Finance
- Annuities
apis:
- aid: amplify:distribution
  name: Amplify Distribution API
  description: Private partner-facing API behind api.getamplifylife.com, used for Amplify's embedded distribution motion ("Embed
    your products inside trusted partner ecosystems via API", per the Carrier Solutions page). The host is live and fronted
    by AWS API Gateway, but every probed path returns HTTP 401 with the envelope {"error":"authorization key is not provided"}.
    No public documentation, OpenAPI or onboarding surface was found; access appears to be granted only under a carrier or
    partner agreement.
  humanURL: https://getamplifylife.com/carrier-solutions
  baseURL: https://api.getamplifylife.com
  image: https://getamplifylife.com/favicon.ico
  tags:
  - Insurance
  - Life Insurance
  - Embedded Finance
  x-access: private
  x-status: undocumented
  properties:
  - type: WellKnown
    url: well-known/amplify-well-known.yml
  - type: Authentication
    url: authentication/amplify-authentication.yml
  - type: ErrorCatalog
    url: errors/amplify-error-codes.yml
  - type: Conventions
    url: conventions/amplify-conventions.yml
common:
- type: Website
  url: https://getamplifylife.com
- type: Blog
  url: https://getamplifylife.com/learn/blog
- type: HelpCenter
  url: https://getamplifylife.com/learn/faq
- type: Login
  url: https://portal.getamplifylife.com/
- type: Pricing
  url: https://quotes.getamplifylife.com/
- type: TermsOfService
  url: https://getamplifylife.com/terms-and-conditions
- type: PrivacyPolicy
  url: https://getamplifylife.com/privacy-policy
- type: Components
  url: components/amplify-components.yml
- type: WellKnown
  url: well-known/amplify-well-known.yml
- type: DomainSecurity
  url: security/amplify-domain-security.yml
- type: Authentication
  url: authentication/amplify-authentication.yml
- type: ErrorCatalog
  url: errors/amplify-error-codes.yml
- type: Conventions
  url: conventions/amplify-conventions.yml
- type: Conformance
  url: conformance/amplify-conformance.yml
- type: LLMsTxt
  url: llms/amplify-llms.txt
x-enrichment:
  date: '2026-07-20'
  status: enriched
  artifacts_added: 4
  pass: local-v1
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io