Amplify

Amplify (Amplify Life Insurance) is an insurtech founded in 2019 and launched in 2020, building what it calls the modern infrastructure for life insurance. It sells term, permanent, indexed universal life (IUL), annuity, final expense whole life and accidental death benefit products, with an emphasis on cash-value policies customers can borrow against while alive. Amplify distributes through four motions on one platform: a direct-to-consumer digital experience, an advisor and referral network, embedded distribution inside partner products, and white-label carrier partnerships with carriers and reinsurers including FGL, EMC and Munich Re. Its public developer surface is minimal: there is no developer portal, no published OpenAPI and no public SDKs. The company does operate a production API host (api.getamplifylife.com) fronted by AWS API Gateway that rejects unauthenticated calls, and it publishes embeddable IUL/VUL calculator widgets under /embed/ used for partner and advisor placements.

Amplify publishes 1 API on the APIs.io network. Tagged areas include Company, Insurance, Insurtech, Life Insurance, and Financial-Services.

Amplify’s developer surface includes engineering blog, pricing, authentication, and 12 more developer resources.

🌐 Visit website 📡 Source on GitHub

22.8/100 emerging ▬ flat Agent 5/100 agent aware saas Full breakdown ↓
scored 2026-08-30 · rubric v0.17.2

AccessSelf serve

1 APIs

Company Insurance Insurtech Life Insurance Financial-Services Fintech Embedded Finance Annuities

Kin Score

Kin Score How this is scored →
scored 2026-08-30 · rubric v0.17.2

Composite quality — 22.8/100 · emerging

Contract Quality 0.0 / 21

Developer Ergonomics 3.2 / 17

Access Clarity 6.5 / 17

Operational Transparency 0.0 / 11

Contract Governance 1.9 / 10

Discoverability 6.5 / 9

Regulatory Posture 5.7 / 15

Agent readiness — 5/100 · agent aware

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Surface 0 / 5

Regulatory Posture applies to this provider. Its tags matched the Insurance regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/amplify: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

Get Started 1

Portal, sign-up, and the first successful call

Login

Agent Surfaces 2

MCP servers, agent skills, and machine-readable catalogs

WellKnown

WellKnown

LLMsTxt

LLMsTxt

Design & Contract 4

Pagination, idempotency, versioning, errors, and events

Components

ErrorCatalog

Conventions

Conformance

Access & Security 2

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Authentication

Authentication

Operate 1

Status, limits, changes, and where to get help

HelpCenter

HelpCenter

Commercial 3

Pricing, plans, and the legal terms of use

Pricing

Pricing

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: amplify
name: Amplify
description: 'Amplify (Amplify Life Insurance) is an insurtech founded in 2019 and launched in 2020, building what it calls
  the modern infrastructure for life insurance. It sells term, permanent, indexed universal life (IUL), annuity, final expense
  whole life and accidental death benefit products, with an emphasis on cash-value policies customers can borrow against while
  alive. Amplify distributes through four motions on one platform: a direct-to-consumer digital experience, an advisor and
  referral network, embedded distribution inside partner products, and white-label carrier partnerships with carriers and
  reinsurers including FGL, EMC and Munich Re. Its public developer surface is minimal: there is no developer portal, no published
  OpenAPI and no public SDKs. The company does operate a production API host (api.getamplifylife.com) fronted by AWS API Gateway
  that rejects unauthenticated calls, and it publishes embeddable IUL/VUL calculator widgets under /embed/ used for partner
  and advisor placements.'
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://getamplifylife.com/favicon.ico
url: https://raw.githubusercontent.com/api-evangelist/amplify/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- anthemis
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- Insurance
- Insurtech
- Life Insurance
- Financial-Services
- Fintech
- Embedded Finance
- Annuities
tags_raw:
- Company
- Insurance
- Insurtech
- Life Insurance
- Financial Services
- Fintech
- Embedded Finance
- Annuities
apis:
- aid: amplify:distribution
  name: Amplify Distribution API
  description: Private partner-facing API behind api.getamplifylife.com, used for Amplify's embedded distribution motion ("Embed
    your products inside trusted partner ecosystems via API", per the Carrier Solutions page). The host is live and fronted
    by AWS API Gateway, but every probed path returns HTTP 401 with the envelope {"error":"authorization key is not provided"}.
    No public documentation, OpenAPI or onboarding surface was found; access appears to be granted only under a carrier or
    partner agreement.
  humanURL: https://getamplifylife.com/carrier-solutions
  baseURL: https://api.getamplifylife.com
  image: https://getamplifylife.com/favicon.ico
  tags:
  - Insurance
  - Life Insurance
  - Embedded Finance
  x-access: private
  x-status: undocumented
  properties:
  - type: WellKnown
    url: well-known/amplify-well-known.yml
  - type: Authentication
    url: authentication/amplify-authentication.yml
  - type: ErrorCatalog
    url: errors/amplify-error-codes.yml
  - type: Conventions
    url: conventions/amplify-conventions.yml
common:
- type: Website
  url: https://getamplifylife.com
- type: Blog
  url: https://getamplifylife.com/learn/blog
- type: HelpCenter
  url: https://getamplifylife.com/learn/faq
- type: Login
  url: https://portal.getamplifylife.com/
- type: Pricing
  url: https://quotes.getamplifylife.com/
- type: TermsOfService
  url: https://getamplifylife.com/terms-and-conditions
- type: PrivacyPolicy
  url: https://getamplifylife.com/privacy-policy
- type: Components
  url: components/amplify-components.yml
- type: WellKnown
  url: well-known/amplify-well-known.yml
- type: DomainSecurity
  url: security/amplify-domain-security.yml
- type: Authentication
  url: authentication/amplify-authentication.yml
- type: ErrorCatalog
  url: errors/amplify-error-codes.yml
- type: Conventions
  url: conventions/amplify-conventions.yml
- type: Conformance
  url: conformance/amplify-conformance.yml
- type: LLMsTxt
  url: llms/amplify-llms.txt
x-enrichment:
  date: '2026-07-20'
  status: enriched
  artifacts_added: 4
  pass: local-v1
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io

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