Zartico is a Salt Lake City based destination-intelligence software company, founded in 2019, that operates the Zartico Destination Operating System (ZDOS) for destination marketing and management organizations, states, airports, attractions and ski resorts. The platform fuses daily geolocation observations, credit-card spending data, lodging and short-term-rental data, event demand and DMO digital analytics into a single integrated data model, and surfaces it through the Z5 visualization suite, Event Pulse and visitor-journey modules. Zartico publishes no general-purpose developer portal or REST API reference; its public machine-readable surface is an anonymously readable OGC GeoServer estate (WMS 1.3.0, WFS 2.0.0, WCS 2.0.1) at geoserver.zartico.com and two Okta-hosted OpenID Connect / OAuth 2.0 authorization servers at login.zartico.com and platform.zartico.com. Customer-facing integration is inbound rather than outbound - Zartico is granted read access to a destination's Google Analytics, ad server and CRM, and deploys a per-client geolocation attribution pixel.
Zartico is listed with 2 APIs on the APIs.io network. Tagged areas include Company, Travel, Tourism, Destination Marketing, and Location Intelligence.
Zartico’s developer surface includes support, engineering blog, signup flow, authentication, and 19 more developer resources.
Regulatory Posture applies to this provider. Its tags matched the
Horizontal (data, software, accessibility, platform) regime, so
Regulatory Posture carries 15 points of the composite.
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Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
The six quality facets above are damped to 85 points between them,
because the conditional facet above carries the other
15. That is why each facet's contribution is shown against a damped
maximum: raising a quality facet moves the composite by 85% of its nominal
weight, not 100%. The full arithmetic is at apis.io/rating/.
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Agent readiness — checks not met, largest first (exact, from this profile):
Idempotency+9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
A2A Agent Card+8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Request/Response Examples+7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link
8 more unmet checks in the Agent Readiness table above.
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Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.
Zartico operates a public, anonymously readable GeoServer instance at geoserver.zartico.com serving OGC Web Services over its destination geospatial estate. The WMS 1.3.0 capabi...
Zartico fronts its platform with Okta-hosted identity, and two of its hosts publish complete, anonymously readable discovery documents - login.zartico.com and platform.zartico.c...
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