Properly

aid: properly
url: https://raw.githubusercontent.com/api-evangelist/properly/refs/heads/main/apis.yml
name: Properly
kind: company
description: 'Properly was a Toronto-based Canadian digital real estate brokerage founded in 2018 that began as one of the
  country''s only iBuyers — making algorithmic cash offers on Calgary homes — before pivoting to Sale Assurance, a guaranteed-purchase
  backstop that let a seller buy their next home before selling the current one, wrapped around an online listing search and
  a machine-generated home valuation. It sat in the challenger layer of the Canadian value chain alongside HouseSigma, Wahi,
  and Zolo, competing on visibility into listing data controlled by CREA, the national cooperative that operates REALTOR.ca
  and the Data Distribution Facility (DDF) syndicating member boards'' listings, in a market where land registration is provincially
  privatised and the public record is itself a commercial product. Properly was acquired by Pine Canada Financial Corporation
  in October 2023 and the brand has since been absorbed: properly.ca and www.properly.ca now answer HTTP 301 from an Amazon
  S3 and CloudFront redirect bucket to www.pine.ca, and the word "Properly" no longer appears anywhere on the surviving Pine
  real estate pages. Its API posture is closed and, as of this profile, non-existent. No developer portal, no API program
  page, no partner or data licensing page, and no published terms of API use were found. The developer., developers., api.,
  docs., app., and blog. subdomains of properly.ca do not resolve in DNS, and every contract path probed — /openapi.json,
  /swagger.json, /api-docs, /$metadata, /odata — redirects into a Pine 404. The successor host api.pine.ca resolves to an
  AWS API Gateway that answers every path with HTTP 403 MissingAuthenticationTokenException: a private first-party backend,
  not a developer product. RESO is absent, which is the honest Canadian answer — Properly and Pine appear nowhere on RESO''s
  own Canadian membership roster, and no Web API or Data Dictionary certification, OData $metadata document, or Universal
  Property Identifier usage was observed. No open, unlicensed dataset is published. The underlying listings reach the platform
  through licensed channels — CREA MLS trademark attribution appears in the site footer and listing media is served from cdn.repliers.io,
  the CDN of the licensed MLS data vendor Repliers, whose own developer guide names "Pine (formerly Properly)" as a customer
  — which is a brokerage and vendor licensing posture, not anything a third-party developer can sign up for.'
imageNote: The `image` property was removed on 2026-08-26. It had been copied verbatim out of a bootstrap template and pointed
  at an icon belonging to groq, not to this company. That asset returns HTTP 200, so the record rendered another company's
  brand rather than a broken image, which is why it went unreported (roadmap#153). No correct icon has been sourced yet. Shipping
  the wrong company's mark is worse than shipping none; re-run the icon backfill once a real asset exists.
tags:
- Real-Estate
- Canada
- Property Listings
- MLS
- Valuation
- AVM
- PropTech
- Mortgage
tags_raw:
- Real Estate
- Canada
- Property Listings
- MLS
- Valuation
- AVM
- PropTech
- Mortgage
deliveryModel:
  model: unknown
  open_source: false
  commercial: false
  callable_host: false
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - none
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - security
  - url: https://properly.ca/
    status: 301
    note: declared website redirects to https://www.pine.ca/homes/ — a different registrable domain (properly.ca -> pine.ca),
      possible rename or acquisition (probed 2026-09-03, roadmap#169)
  generated: '2026-09-02'
  method: derived
created: '2026-07-26'
modified: '2026-07-26'
specificationVersion: '0.23'
apis: []
common:
- type: DomainSecurity
  url: security/properly-domain-security.yml
  name: Domain security probe
  description: Live TLS/HSTS/DNSSEC/CAA/SPF/DMARC probe of properly.ca and the successor pine.ca, 2026-07-26.
- type: Lifecycle
  url: lifecycle/properly-lifecycle.yml
  name: Company and API lifecycle
  description: Properly was acquired by Pine Canada Financial Corporation in October 2023 and the brand is absorbed; properly.ca
    is a redirect-only bucket. No API versioning, deprecation policy, SLA or status page exists.
- type: Conformance
  url: conformance/properly-conformance.yml
  name: Standards conformance (verified negatives)
  description: RESO Web API, RESO Data Dictionary, UPI, OData, OpenAPI, GraphQL, AsyncAPI, MCP, OAuth 2.0, OIDC and RFC 9457
    all checked against the RESO Canadian membership roster and live probes — none conformed.
- type: LLMsTxt
  url: llms/properly-llms.txt
  name: llms.txt
  description: Generated llms.txt summarizing Properly's retired brand status, absent API surface and the artifacts in this
    repository.
- type: Website
  url: https://properly.ca/
  name: Properly (redirects)
  description: Historic Properly home page. Answers HTTP 301 from Amazon S3 / CloudFront to https://www.pine.ca/homes/ as
    of 2026-07-26.
- type: Website
  url: https://www.pine.ca/real-estate
  name: Pine Real Estate
  description: The surviving real estate surface after Pine Canada Financial Corporation acquired Properly in October 2023.
- type: Blog
  url: https://www.pine.ca/resources
- type: LinkedIn
  url: https://ca.linkedin.com/company/pine-financial
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com