Noon

Noon is a Dubai-headquartered e-commerce marketplace and digital ecosystem launched in 2017 as a joint venture between Saudi Arabia's Public Investment Fund and Emirati businessman Mohamed Alabbar. Frequently described as the Amazon of the MENA region, Noon operates as the leading online shopping destination across the Kingdom of Saudi Arabia, the United Arab Emirates, and Egypt, offering electronics, mobiles, fashion, beauty, home, appliances, baby, and grocery categories through a hybrid first-party and third-party seller marketplace. Beyond the core marketplace, Noon has expanded into a lifestyle super-app spanning Noon Food (quick-service restaurant delivery competing with Talabat and Deliveroo), Noon Daily (next-day grocery delivery), Noon Minutes (15-minute instant grocery and essentials delivery), Noon Pay and the Noon mobile wallet (QR payments, bill pay, and a co-branded credit card), Noon VIP (loyalty/subscription), NowNow (on-demand delivery in KSA), and SIVVI (acquired regional fashion brand). Noon operates its own last-mile logistics arm and warehouses across the region, and provides a Fulfilled by Partner Integration (FBPI) program with commercial APIs that allow third-party sellers and channel-integration partners (ChannelEngine, Unicommerce, Vinculum, Ecom Energize and others) to programmatically publish catalog, sync inventory, and manage shipments. These APIs are gated to onboarded sellers and certified integrators inside the noon.partners environment — there is no general public developer portal, no published OpenAPI specification, and no Noon-maintained SDKs, CLIs, or open-source repositories.

Noon is profiled on the APIs.io network. Tagged areas include E-Commerce, Marketplace, Retail, Online Shopping, and MENA.

Noon’s developer surface includes YouTube channel and 22 more developer resources.

🌐 Visit website 📡 Source on GitHub

7.7/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

E-CommerceMarketplaceRetailOnline ShoppingMENAMiddle EastUnited Arab EmiratesSaudi ArabiaEgyptDubaiSellersFood DeliveryQ-CommerceGrocery DeliveryPaymentsDigital WalletLogisticsLast-Mile DeliverySuper App

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 7.7/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.0 / 20

Commercial Clarity 0.0 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/noon: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Get Started 2

Portal, sign-up, and the first successful call

SellerPortal

SellerPortal

PartnersPortal

PartnersPortal

Documentation 1

Reference material describing how the API behaves

FBPIDocumentation

FBPIDocumentation

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Learn 1

Tutorials, courses, talks, and written guidance

YouTube

YouTube

Operate 3

Status, limits, changes, and where to get help

SellerHelpCenter

SellerHelpCenter

CustomerHelp

CustomerHelp

MinutesHelp

MinutesHelp

Company 10

The organization behind the API

Website

WebsiteUAE

WebsiteKSA

WebsiteEgypt

FoodPartners

Careers

LinkedIn

Twitter

Twitter

Instagram

Instagram

Facebook

Facebook

Scroll for all 10

Other 5

Properties that don't map to a standard resource type

NoonFood

NoonMinutes

NoonPay

AndroidApp

iOSApp

Source (apis.yml)

aid: noon
name: Noon
description: Noon is a Dubai-headquartered e-commerce marketplace and digital ecosystem launched in 2017 as a joint venture
  between Saudi Arabia's Public Investment Fund and Emirati businessman Mohamed Alabbar. Frequently described as the Amazon
  of the MENA region, Noon operates as the leading online shopping destination across the Kingdom of Saudi Arabia, the United
  Arab Emirates, and Egypt, offering electronics, mobiles, fashion, beauty, home, appliances, baby, and grocery categories
  through a hybrid first-party and third-party seller marketplace. Beyond the core marketplace, Noon has expanded into a lifestyle
  super-app spanning Noon Food (quick-service restaurant delivery competing with Talabat and Deliveroo), Noon Daily (next-day
  grocery delivery), Noon Minutes (15-minute instant grocery and essentials delivery), Noon Pay and the Noon mobile wallet
  (QR payments, bill pay, and a co-branded credit card), Noon VIP (loyalty/subscription), NowNow (on-demand delivery in KSA),
  and SIVVI (acquired regional fashion brand). Noon operates its own last-mile logistics arm and warehouses across the region,
  and provides a Fulfilled by Partner Integration (FBPI) program with commercial APIs that allow third-party sellers and channel-integration
  partners (ChannelEngine, Unicommerce, Vinculum, Ecom Energize and others) to programmatically publish catalog, sync inventory,
  and manage shipments. These APIs are gated to onboarded sellers and certified integrators inside the noon.partners environment
  — there is no general public developer portal, no published OpenAPI specification, and no Noon-maintained SDKs, CLIs, or
  open-source repositories.
type: Index
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
position: Provider
access: 3rd-Party
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/noon.png
tags:
- E-Commerce
- Marketplace
- Retail
- Online Shopping
- MENA
- Middle East
- United Arab Emirates
- Saudi Arabia
- Egypt
- Dubai
- Sellers
- Food Delivery
- Q-Commerce
- Grocery Delivery
- Payments
- Digital Wallet
- Logistics
- Last-Mile Delivery
- Super App
url: https://raw.githubusercontent.com/api-evangelist/noon/refs/heads/main/apis.yml
created: '2026-05-24'
modified: '2026-05-24'
specificationVersion: '0.20'
apis: []
common:
- type: DomainSecurity
  url: security/noon-domain-security.yml
- type: Website
  url: https://www.noon.com
- type: WebsiteUAE
  url: https://www.noon.com/uae-en/
- type: WebsiteKSA
  url: https://www.noon.com/saudi-en/
- type: WebsiteEgypt
  url: https://www.noon.com/egypt-en/
- type: NoonFood
  url: https://food.noon.com/uae-en/
- type: NoonMinutes
  url: https://minutes.noon.com/uae-en/
- type: NoonPay
  url: https://www.noonpayments.com
- type: SellerPortal
  url: https://sell.withnoon.com/en/
- type: PartnersPortal
  url: https://partners.noon.com
- type: FoodPartners
  url: https://food-partners.noon.com/
- type: SellerHelpCenter
  url: https://support.noon.partners/portal/en/kb/seller-help-center
- type: FBPIDocumentation
  url: https://support.noon.partners/portal/en/kb/articles/fulfilled-by-partner-integration-a-comprehensive-guide
- type: CustomerHelp
  url: https://help.noon.com/portal/en/home
- type: MinutesHelp
  url: https://helpminutes.noon.com/
- type: AndroidApp
  url: https://play.google.com/store/apps/details?id=com.noon.buyerapp
- type: iOSApp
  url: https://apps.apple.com/us/app/noon-shopping-food-grocery/id1269038866
- type: Careers
  url: https://careers.noon.com
- type: LinkedIn
  url: https://www.linkedin.com/company/nooncom
- type: Twitter
  url: https://twitter.com/noon
- type: Instagram
  url: https://www.instagram.com/noon/
- type: YouTube
  url: https://www.youtube.com/@noon
- type: Facebook
  url: https://www.facebook.com/noon/
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com