LendUp website screenshot

LendUp

LendUp was a San Francisco consumer-lending fintech founded in 2011 and backed by GV and QED Investors, offering single-payment and installment loans to subprime borrowers alongside a gamified "LendUp Ladder" program that promised cheaper credit and credit-bureau reporting as borrowers repaid. LendUp Loans LLC ceased lending operations in January 2022 following Consumer Financial Protection Bureau enforcement actions over misleading marketing and pricing claims. The lendup.com domain is now operated by an unrelated company, LendUp LLC of Dover, Delaware, which runs a consumer loan-matching and financial-education site connecting borrowers to licensed lenders for a referral fee; it states it has no corporate, ownership, or operational relationship to the former lender and no access to its customer data. Neither entity publishes a public API, developer portal, SDKs, or any machine-readable discovery surface.

LendUp is profiled on the APIs.io network. Tagged areas include Company, Consumer, Consumer Lending, Fintech, and Financial-Services.

LendUp’s developer surface includes support and 6 more developer resources.

10.9/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-08-21 · rubric v0.12.0
0 APIs
CompanyConsumerConsumer LendingFintechFinancial-ServicesPersonal LoansLead GenerationDefunct

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-21 · rubric v0.12.0
Composite quality — 10.9/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 1.0 / 20
Access Clarity 4.2 / 20
Operational Transparency 0.0 / 13
Contract Governance 0.0 / 12
Discoverability 5.7 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
Documented Reversibility 0 / 6
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/lendup: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Lendup Domain Security

TLSv1.3

SECURITY

Resources

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

Access & Security 1

Authentication, authorization, and security posture

Operate 1

Status, limits, changes, and where to get help

Commercial 2

Pricing, plans, and the legal terms of use

Company 2

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: lendup
name: LendUp
description: LendUp was a San Francisco consumer-lending fintech founded in 2011 and backed by GV and QED Investors, offering
  single-payment and installment loans to subprime borrowers alongside a gamified "LendUp Ladder" program that promised cheaper
  credit and credit-bureau reporting as borrowers repaid. LendUp Loans LLC ceased lending operations in January 2022 following
  Consumer Financial Protection Bureau enforcement actions over misleading marketing and pricing claims. The lendup.com domain
  is now operated by an unrelated company, LendUp LLC of Dover, Delaware, which runs a consumer loan-matching and financial-education
  site connecting borrowers to licensed lenders for a referral fee; it states it has no corporate, ownership, or operational
  relationship to the former lender and no access to its customer data. Neither entity publishes a public API, developer portal,
  SDKs, or any machine-readable discovery surface.
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/lendup.png
url: https://raw.githubusercontent.com/api-evangelist/lendup/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- gv
- qed-investors
x-tier: stub
x-tier-reason: portfolio-lead
x-status: defunct
x-status-detail: LendUp Loans LLC ceased lending operations in January 2022 after CFPB enforcement. The lendup.com domain
  is now operated by an unrelated entity, LendUp LLC (Dover, DE), as a loan-matching service. No API or developer surface
  exists for either entity.
x-domain-operator: LendUp LLC, 8 The Green STE A, Dover, DE 19901 (unrelated successor operator of lendup.com)
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Consumer
- Consumer Lending
- Fintech
- Financial-Services
- Personal Loans
- Lead Generation
- Defunct
tags_raw:
- Company
- Consumer
- Consumer Lending
- Fintech
- Financial Services
- Personal Loans
- Lead Generation
- Defunct
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.lendup.com/
- type: About
  url: https://www.lendup.com/about/
- type: Support
  url: https://www.lendup.com/contact/
- type: TermsOfService
  url: https://www.lendup.com/terms/
- type: PrivacyPolicy
  url: https://www.lendup.com/privacy/
- type: DomainSecurity
  url: security/lendup-domain-security.yml
- type: LLMsTxt
  url: llms/lendup-llms.txt
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence

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