LendUp was a San Francisco consumer-lending fintech founded in 2011 and backed by GV and QED Investors, offering single-payment and installment loans to subprime borrowers alongside a gamified "LendUp Ladder" program that promised cheaper credit and credit-bureau reporting as borrowers repaid. LendUp Loans LLC ceased lending operations in January 2022 following Consumer Financial Protection Bureau enforcement actions over misleading marketing and pricing claims. The lendup.com domain is now operated by an unrelated company, LendUp LLC of Dover, Delaware, which runs a consumer loan-matching and financial-education site connecting borrowers to licensed lenders for a referral fee; it states it has no corporate, ownership, or operational relationship to the former lender and no access to its customer data. Neither entity publishes a public API, developer portal, SDKs, or any machine-readable discovery surface.
LendUp is profiled on the APIs.io network. Tagged areas include Company, Consumer, Consumer Lending, Fintech, and Financial Services.
LendUp’s developer surface includes support and 6 more developer resources.
Regulatory Posture applies to this provider. Its tags matched the
Horizontal (data, software, accessibility, platform) regime, so
Regulatory Posture carries 15 points of the composite.
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applicability map is public and we will correct it.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
The six quality facets above are damped to 85 points between them,
because the conditional facet above carries the other
15. That is why each facet's contribution is shown against a damped
maximum: raising a quality facet moves the composite by 85% of its nominal
weight, not 100%. The full arithmetic is at apis.io/rating/.
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aid: lendup
name: LendUp
description: LendUp was a San Francisco consumer-lending fintech founded in 2011 and backed by GV and QED Investors, offering
single-payment and installment loans to subprime borrowers alongside a gamified "LendUp Ladder" program that promised cheaper
credit and credit-bureau reporting as borrowers repaid. LendUp Loans LLC ceased lending operations in January 2022 following
Consumer Financial Protection Bureau enforcement actions over misleading marketing and pricing claims. The lendup.com domain
is now operated by an unrelated company, LendUp LLC of Dover, Delaware, which runs a consumer loan-matching and financial-education
site connecting borrowers to licensed lenders for a referral fee; it states it has no corporate, ownership, or operational
relationship to the former lender and no access to its customer data. Neither entity publishes a public API, developer portal,
SDKs, or any machine-readable discovery surface.
deliveryModel:
model: saas
open_source: false
commercial: true
callable_host: false
label: Hosted service · you call their endpoint
confidence: medium
source:
- pricing
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
source: []
generated: '2026-07-22'
method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/lendup.png
url: https://raw.githubusercontent.com/api-evangelist/lendup/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- gv
- qed-investors
x-tier: stub
x-tier-reason: portfolio-lead
x-status: defunct
x-status-detail: LendUp Loans LLC ceased lending operations in January 2022 after CFPB enforcement. The lendup.com domain
is now operated by an unrelated entity, LendUp LLC (Dover, DE), as a loan-matching service. No API or developer surface
exists for either entity.
x-domain-operator: LendUp LLC, 8 The Green STE A, Dover, DE 19901 (unrelated successor operator of lendup.com)
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Consumer
- Consumer Lending
- Fintech
- Financial Services
- Personal Loans
- Lead Generation
- Defunct
tags_raw:
- Company
- Consumer
- Consumer Lending
- Fintech
- Financial Services
- Personal Loans
- Lead Generation
- Defunct
- Financial-Services
apis: []
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
common:
- type: Website
url: https://www.lendup.com/
- type: About
url: https://www.lendup.com/about/
- type: Support
url: https://www.lendup.com/contact/
- type: TermsOfService
url: https://www.lendup.com/terms/
- type: PrivacyPolicy
url: https://www.lendup.com/privacy/
- type: DomainSecurity
url: security/lendup-domain-security.yml
- type: LLMsTxt
url: llms/lendup-llms.txt
x-enrichment:
date: '2026-07-19'
status: backfilled
pass: local-v1
note: backfilled from .gitignore signal + verified work evidence
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