LendUp

LendUp was a San Francisco consumer-lending fintech founded in 2011 and backed by GV and QED Investors, offering single-payment and installment loans to subprime borrowers alongside a gamified "LendUp Ladder" program that promised cheaper credit and credit-bureau reporting as borrowers repaid. LendUp Loans LLC ceased lending operations in January 2022 following Consumer Financial Protection Bureau enforcement actions over misleading marketing and pricing claims. The lendup.com domain is now operated by an unrelated company, LendUp LLC of Dover, Delaware, which runs a consumer loan-matching and financial-education site connecting borrowers to licensed lenders for a referral fee; it states it has no corporate, ownership, or operational relationship to the former lender and no access to its customer data. Neither entity publishes a public API, developer portal, SDKs, or any machine-readable discovery surface.

LendUp is profiled on the APIs.io network. Tagged areas include Company, Consumer, Consumer Lending, Fintech, and Financial Services.

LendUp’s developer surface includes support and 6 more developer resources.

🌐 Visit website 📡 Source on GitHub

11.8/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyConsumerConsumer LendingFintechFinancial ServicesPersonal LoansLead GenerationDefunct

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 11.8/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.9 / 20

Commercial Clarity 4.2 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/lendup: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support

Support

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 2

The organization behind the API

Website

Website

About

About

Source (apis.yml)

aid: lendup
name: LendUp
description: LendUp was a San Francisco consumer-lending fintech founded in 2011 and backed by GV and QED Investors, offering
  single-payment and installment loans to subprime borrowers alongside a gamified "LendUp Ladder" program that promised cheaper
  credit and credit-bureau reporting as borrowers repaid. LendUp Loans LLC ceased lending operations in January 2022 following
  Consumer Financial Protection Bureau enforcement actions over misleading marketing and pricing claims. The lendup.com domain
  is now operated by an unrelated company, LendUp LLC of Dover, Delaware, which runs a consumer loan-matching and financial-education
  site connecting borrowers to licensed lenders for a referral fee; it states it has no corporate, ownership, or operational
  relationship to the former lender and no access to its customer data. Neither entity publishes a public API, developer portal,
  SDKs, or any machine-readable discovery surface.
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/lendup.png
url: https://raw.githubusercontent.com/api-evangelist/lendup/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- gv
- qed-investors
x-tier: stub
x-tier-reason: portfolio-lead
x-status: defunct
x-status-detail: LendUp Loans LLC ceased lending operations in January 2022 after CFPB enforcement. The lendup.com domain
  is now operated by an unrelated entity, LendUp LLC (Dover, DE), as a loan-matching service. No API or developer surface
  exists for either entity.
x-domain-operator: LendUp LLC, 8 The Green STE A, Dover, DE 19901 (unrelated successor operator of lendup.com)
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Consumer
- Consumer Lending
- Fintech
- Financial Services
- Personal Loans
- Lead Generation
- Defunct
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.lendup.com/
- type: About
  url: https://www.lendup.com/about/
- type: Support
  url: https://www.lendup.com/contact/
- type: TermsOfService
  url: https://www.lendup.com/terms/
- type: PrivacyPolicy
  url: https://www.lendup.com/privacy/
- type: DomainSecurity
  url: security/lendup-domain-security.yml
- type: LLMsTxt
  url: llms/lendup-llms.txt
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence