Invidica website screenshot

Invidica

Invidica is an Oakland-based B2B wholesale ecommerce marketplace (founded 2019) that upgrades the wholesaler-retailer relationship for the reseller economy. It pairs a marketplace where resellers order wholesale products directly from brands with AI-driven analytics that combine Amazon sales data to predict an item's profitability, sales velocity, and competition, helping small sellers find the most profitable products to resell. Founded by CEO Sean Bovell and backed by 500 Global and 1517 Fund (pre-seed, 2021). The company appears to be pivoting under the Reroute Retail brand (rerouteretail.com, "launching soon"); its original invidica.com domain no longer resolves. No public API or developer surface is currently published.

Invidica is profiled on the APIs.io network. Tagged areas include Company, Ecommerce, Marketplace, Wholesale, and Retail.

🌐 Visit website 📡 Source on GitHub
6.8/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-28 · rubric v0.5
0 APIs
CompanyEcommerceMarketplaceWholesaleRetailResellerAnalyticsB2BArtificial Intelligence

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-28 · rubric v0.5
Composite quality — 6.8/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.0 / 20
Commercial Clarity 0.0 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/invidica: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Invidica Domain Security

TLSv1.3 · HSTS

SECURITY

Resources

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity

Company 3

The organization behind the API

Website
Website
 LinkedIn
LinkedIn
 Crunchbase
Crunchbase

Source (apis.yml)

apis.yml Raw ↑ 
aid: invidica
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/invidica.png
name: Invidica
description: Invidica is an Oakland-based B2B wholesale ecommerce marketplace (founded 2019) that upgrades the wholesaler-retailer
  relationship for the reseller economy. It pairs a marketplace where resellers order wholesale products directly from brands
  with AI-driven analytics that combine Amazon sales data to predict an item's profitability, sales velocity, and competition,
  helping small sellers find the most profitable products to resell. Founded by CEO Sean Bovell and backed by 500 Global and
  1517 Fund (pre-seed, 2021). The company appears to be pivoting under the Reroute Retail brand (rerouteretail.com, "launching
  soon"); its original invidica.com domain no longer resolves. No public API or developer surface is currently published.
url: https://raw.githubusercontent.com/api-evangelist/invidica/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Ecommerce
- Marketplace
- Wholesale
- Retail
- Reseller
- Analytics
- B2B
- Artificial Intelligence
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/invidica-domain-security.yml
- type: Website
  url: https://rerouteretail.com
- type: LinkedIn
  url: https://www.linkedin.com/company/invidica
- type: Crunchbase
  url: https://www.crunchbase.com/organization/invidica
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence