Hook website screenshot

Hook

Hook is a London-based software company building AI agents for customer success (CS) teams. Its platform integrates product usage, revenue, support, and sales data to build a 360-degree view of each account, then uses predictive models to forecast churn, renewals, net revenue retention (NRR), and expansion up to six months ahead. Named agents such as Echo and Activator surface account insights and automate the administrative work CS teams would otherwise do by hand, helping subscription businesses reduce churn and grow expansion revenue without adding headcount. Hook is a SaaS product used by customer success and revenue teams; it is not a public developer API, so this profile enriches company identity and security posture rather than API artifacts. Surfaced as a venture-portfolio lead and added to the API Evangelist network.

Hook is profiled on the APIs.io network. Tagged areas include Company, Customer Success, AI Agents, Churn Prediction, and Retention.

Hook’s developer surface includes support, engineering blog, and 12 more developer resources.

🌐 Visit website 📡 Source on GitHub
19.4/100 emerging ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
0 APIs
CompanyCustomer SuccessAI AgentsChurn PredictionRetentionNet Revenue RetentionSaaSArtificial Intelligence

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 19.4/100 · emerging
Contract Quality 0.0 / 25
Developer Ergonomics 1.3 / 20
Commercial Clarity 10.0 / 20
Operational Transparency 1.4 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/hook: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Hook Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Hook Vulnerability Disclosure

contact published

SECURITY

Hook Trust Center

SOC 2 Type 2, ISO 27001, GDPR

SECURITY

Resources

Get Started 1

Portal, sign-up, and the first successful call

Login
Login

Access & Security 5

Authentication, authorization, and security posture

TrustCenter
TrustCenter
 VulnerabilityDisclosure
VulnerabilityDisclosure
 DomainSecurity
DomainSecurity
 Security
Security
 Compliance
Compliance

Operate 1

Status, limits, changes, and where to get help

Support
Support

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService
TermsOfService
 PrivacyPolicy
PrivacyPolicy

Company 4

The organization behind the API

Website
Website
 About
About
 Blog
Blog
 LinkedIn
LinkedIn

Other 1

Properties that don't map to a standard resource type

Products
Products

Source (apis.yml)

apis.yml Raw ↑ 
aid: hook
name: Hook
description: Hook is a London-based software company building AI agents for customer success (CS) teams. Its platform integrates
  product usage, revenue, support, and sales data to build a 360-degree view of each account, then uses predictive models
  to forecast churn, renewals, net revenue retention (NRR), and expansion up to six months ahead. Named agents such as Echo
  and Activator surface account insights and automate the administrative work CS teams would otherwise do by hand, helping
  subscription businesses reduce churn and grow expansion revenue without adding headcount. Hook is a SaaS product used by
  customer success and revenue teams; it is not a public developer API, so this profile enriches company identity and security
  posture rather than API artifacts. Surfaced as a venture-portfolio lead and added to the API Evangelist network.
url: https://raw.githubusercontent.com/api-evangelist/hook/refs/heads/main/apis.yml
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://hook.co/en/opengraph-image.png
x-type: company
x-source: vc-portfolio
x-backed-by:
- lightspeed-venture-partners
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Customer Success
- AI Agents
- Churn Prediction
- Retention
- Net Revenue Retention
- SaaS
- Artificial Intelligence
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: TrustCenter
  url: security/hook-trust-center.yml
- type: VulnerabilityDisclosure
  url: security/hook-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/hook-domain-security.yml
- type: Website
  url: https://hook.co/
- type: Products
  url: https://hook.co/products
- type: About
  url: https://hook.co/about-us
- type: Support
  url: https://hook.co/contact
- type: Login
  url: https://app.hook.co/login
- type: Blog
  url: https://hook.co/resources
- type: TermsOfService
  url: https://hook.co/terms-and-conditions
- type: PrivacyPolicy
  url: https://hook.co/privacy-policy
- type: LinkedIn
  url: https://uk.linkedin.com/company/hook-technology/
- type: Security
  url: https://hook.co/security
- type: Compliance
  url: https://hook.co/security
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence