Fashionara was an Indian premium online fashion retailer that launched in 2012 as a curated "e-fashion mall" selling ladies, men's and kids apparel, footwear and lifestyle goods. It ran a flash-sale "events" model on a Magento storefront, carried more than 200 international labels alongside Indian brands including Kenneth Cole, Calvin Klein, Fossil, Adidas, Benetton, Van Heusen, Allen Solly, Clarks and Arrow, and operated a quirky in-house sub-brand called F.lea Bazaar. It offered free shipping over Rs. 799, free returns, next-day delivery in eight Indian cities, a style-advisor booking service and an Android app (com.fnara.main). The company was backed by Lightspeed Venture Partners. Fashionara never published a public API, developer portal, SDK or OpenAPI definition — a scan of more than 8,000 archived fashionara.com URLs found no /api, /developer, /docs, /swagger, /oauth or /graphql paths, and no api/developer subdomain was ever archived. The storefront went dark in mid-2016 and the domain no longer resolves. This profile is retained as a historical record; there is no API surface to enrich.
Fashionara is profiled on the APIs.io network. Tagged areas include Company, Defunct, E-Commerce, Fashion, and Retail.
Regulatory Posture applies to this provider. Its tags matched the
Horizontal (data, software, accessibility, platform) regime, so
Regulatory Posture carries 15 points of the composite.
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provider repo — the
applicability map is public and we will correct it.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
The six quality facets above are damped to 85 points between them,
because the conditional facet above carries the other
15. That is why each facet's contribution is shown against a damped
maximum: raising a quality facet moves the composite by 85% of its nominal
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aid: fashionara
deliveryModel:
model: unknown
open_source: false
commercial: false
callable_host: false
label: Delivery model not determined — needs a product licence on record
confidence: low
source:
- none
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
source: []
generated: '2026-07-22'
method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/fashionara.png
name: Fashionara
description: Fashionara was an Indian premium online fashion retailer that launched in 2012 as a curated "e-fashion mall"
selling ladies, men's and kids apparel, footwear and lifestyle goods. It ran a flash-sale "events" model on a Magento storefront,
carried more than 200 international labels alongside Indian brands including Kenneth Cole, Calvin Klein, Fossil, Adidas,
Benetton, Van Heusen, Allen Solly, Clarks and Arrow, and operated a quirky in-house sub-brand called F.lea Bazaar. It offered
free shipping over Rs. 799, free returns, next-day delivery in eight Indian cities, a style-advisor booking service and
an Android app (com.fnara.main). The company was backed by Lightspeed Venture Partners. Fashionara never published a public
API, developer portal, SDK or OpenAPI definition — a scan of more than 8,000 archived fashionara.com URLs found no /api,
/developer, /docs, /swagger, /oauth or /graphql paths, and no api/developer subdomain was ever archived. The storefront
went dark in mid-2016 and the domain no longer resolves. This profile is retained as a historical record; there is no API
surface to enrich.
url: https://raw.githubusercontent.com/api-evangelist/fashionara/refs/heads/main/apis.yml
x-api-posture: docs-gated
x-api-posture-basis: observed
x-api-posture-note: Fashionara never published a public API, developer portal, SDK or OpenAPI definition — a scan of more
than 8,000 archived fashionara.com URLs found no /api, /developer, /docs, /swagger, /oauth or /gra
x-type: company
x-status: defunct
x-source: vc-portfolio
x-backed-by:
- lightspeed-venture-partners
x-tier: stub
x-tier-reason: defunct-no-api-surface
x-launch-date: '2012'
x-shutdown-date: 2016-05
x-shutdown-evidence: Last successful Wayback capture of fashionara.com returned HTTP 200 on 2016-05-06; a capture on 2016-05-28
returned HTTP 503 and every crawl attempt from 2016-06-02 onward failed. Captures in 2021 show only a bare Apache "Index
of /" listing containing cgi-bin, i.e. an abandoned server with no application deployed.
x-domain-status: registered-not-resolving
x-domain-note: fashionara.com is still registered (GoDaddy, created 2011-07-18, expiry 2028-07-18, last updated 2023-06-24)
and is delegated to AWS Route 53 nameservers, but those nameservers return REFUSED for the zone — the hosted zone was deleted
while the registrar delegation was left in place. The domain therefore has no A, MX or TXT records and does not resolve
at all, so no Website pointer is wired. The subdomains help./blog./m./static.fashionara.com likewise no longer resolve.
x-social-note: The company's former social handles cannot be attributed to Fashionara today and are deliberately not wired
as pointers. facebook.com/ShopFashionara serves an error page; pinterest.com/fashionara has been renamed to an unrelated
profile ("FDot"); linkedin.com/company/fashionara is a 13-follower page whose description does not match the original premium-curated
positioning; instagram.com/fashionaraindia is behind a login wall and unverifiable. The Android app com.fnara.main returns
HTTP 404 on Google Play (delisted).
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- Defunct
- E-Commerce
- Fashion
- Retail
- Apparel
- Marketplace
- India
- Consumer
apis: []
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
common: []
x-enrichment:
date: '2026-07-20'
status: nochange
artifacts_added: 0
pass: local-v1
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