Deserve

Deserve was a mobile-first, cloud-native credit card platform and issuer processor that let regional banks, credit unions, and B2B companies launch and embed consumer, small-business, and commercial co-branded credit and charge cards via APIs and SDKs, with configurable modules for origination, underwriting, rewards, credit policy, and fraud. Founded as SelfScore and backed by Accel, Goldman Sachs, Mastercard, and Visa, the company was acquired by Intuit in April 2025, which took its core technology assets and select team members. As of 2026 the public deserve.com site serves only a "Launching Soon" placeholder and Deserve publishes no live developer portal, API reference, or documentation. This profile captures the residual public surface for the API Evangelist network.

Deserve is profiled on the APIs.io network. Tagged areas include Company, Consumer, Fintech, Credit Cards, and Card Issuing.

🌐 Visit website 📡 Source on GitHub

7.7/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyConsumerFintechCredit CardsCard IssuingPaymentsIssuer ProcessorEmbedded Finance

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 7.7/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.0 / 20

Commercial Clarity 0.0 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/deserve: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Company 1

The organization behind the API

Website

Website

Source (apis.yml)

aid: deserve
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/deserve.png
name: Deserve
description: Deserve was a mobile-first, cloud-native credit card platform and issuer processor that let regional banks, credit
  unions, and B2B companies launch and embed consumer, small-business, and commercial co-branded credit and charge cards via
  APIs and SDKs, with configurable modules for origination, underwriting, rewards, credit policy, and fraud. Founded as SelfScore
  and backed by Accel, Goldman Sachs, Mastercard, and Visa, the company was acquired by Intuit in April 2025, which took its
  core technology assets and select team members. As of 2026 the public deserve.com site serves only a "Launching Soon" placeholder
  and Deserve publishes no live developer portal, API reference, or documentation. This profile captures the residual public
  surface for the API Evangelist network.
url: https://raw.githubusercontent.com/api-evangelist/deserve/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- accel
x-acquired-by: intuit
x-acquired-date: '2025-04-18'
x-status: acquired-site-placeholder
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Consumer
- Fintech
- Credit Cards
- Card Issuing
- Payments
- Issuer Processor
- Embedded Finance
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/deserve-domain-security.yml
- type: Website
  url: http://www.deserve.com
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence

Deserve

Kin Score

Security Posture 1

Deserve Domain Security

Resources

Access & Security 1

Company 1

Source (apis.yml)