Census

aid: census-co
name: Census
description: Census, now operating as Fivetran Activations following its acquisition by Fivetran, is a reverse ETL and data
  activation platform that turns the data warehouse into the operational source of truth for go-to-market and product teams.
  The platform configures managed, no-code reverse ETL pipelines that move modeled data from warehouses like Snowflake, BigQuery,
  Databricks, and Redshift into more than 200 SaaS destinations across CRM, marketing automation, advertising, customer success,
  product, finance, and productivity tools. Census also offers an Audience Hub for visual segment building, an Embedded product
  for white-labeling reverse ETL inside customer-facing applications, and a Connect workflow for collecting end-user credentials
  and programmatically creating sync pipelines. Developers integrate through the Census Management API, Embedded API, Connect
  Links, custom destination APIs, and a Terraform provider. This profile covers the Census product line and is distinct from
  the US Census Bureau public APIs.
type: Index
position: Provider
access: 3rd-Party
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
tags:
- Census
- Reverse ETL
- Data Activation
- Embedded
- Audience Hub
- Connect
- Warehouse
- Snowflake
- BigQuery
- Databricks
- Salesforce
- HubSpot
- Marketing
url: https://raw.githubusercontent.com/api-evangelist/census-co/refs/heads/main/apis.yml
created: '2026-05-23'
modified: '2026-05-23'
specificationVersion: '0.20'
apis:
- aid: census-co:census-management-api
  name: Census Management API
  description: REST API for managing reverse ETL syncs, sources, destinations, datasets, models, and segments programmatically.
    Used to provision, update, and monitor Census workspaces, schedule syncs, and integrate Census into CI/CD or data platform
    tooling. Following the Fivetran acquisition, the API is documented under Fivetran Activations.
  humanURL: https://developers.getcensus.com/
  baseURL: https://app.getcensus.com/api
  tags:
  - Management
  - Syncs
  - Sources
  - Destinations
  - Models
  - Datasets
  properties:
  - type: Documentation
    url: https://developers.getcensus.com/
  - type: APIReference
    url: https://fivetran.com/docs/activations/rest-api
  - type: Activations
    url: https://www.getcensus.com/reverse-etl
  - type: Signup
    url: https://www.getcensus.com/
  - url: graphql/census-co-graphql.md
    type: GraphQL
  features:
  - name: Sync Management
    description: Create and configure reverse ETL syncs from warehouse models to SaaS destinations.
  - name: Source and Destination Management
    description: Provision data sources like Snowflake and BigQuery and SaaS destinations like Salesforce and HubSpot.
  - name: Dataset and Model Management
    description: Manage SQL models and datasets as the basis for syncs and audiences.
  - name: Observability
    description: Programmatic access to sync logs, run history, and alerts.
  - name: Terraform Provider
    description: Manage Census configuration as code using the official Terraform provider.
  useCases:
  - name: Reverse ETL Provisioning
    description: Provision and manage reverse ETL syncs across many destinations and environments.
  - name: GitOps for Data Activation
    description: Define Census configuration in Terraform and ship via pull requests.
  - name: Operational Analytics
    description: Push warehouse-derived metrics into CRM and marketing tools where ops teams act.
  integrations:
  - name: Snowflake
  - name: BigQuery
  - name: Databricks
  - name: Redshift
  - name: Postgres
  - name: Salesforce
  - name: HubSpot
  - name: Marketo
  - name: Iterable
  - name: Braze
  - name: Segment
  - name: Slack
  - name: Google Ads
  - name: Facebook Ads
  authentication:
  - type: API Key
    description: Workspace-scoped API key issued from the Census or Fivetran Activations dashboard.
- aid: census-co:census-embedded-api
  name: Census Embedded API
  description: REST API for embedding reverse ETL inside SaaS products, giving customers more than 200 prebuilt connectors
    out of the box. Combines Management API operations with Connect Links to streamline credential collection and pipeline
    creation directly from the host application.
  humanURL: https://developers.getcensus.com/embedded/overview
  tags:
  - Embedded
  - Reverse ETL
  - Connect Links
  - White Label
  properties:
  - type: Documentation
    url: https://developers.getcensus.com/embedded/overview
  - type: EmbeddedAnnouncement
    url: https://www.getcensus.com/blog/announcing-census-embedded-reverse-etl
  - type: CustomDestination
    url: https://www.getcensus.com/integrations/custom-destination
  features:
  - name: Embedded Reverse ETL
    description: Offer reverse ETL inside your own product without building integrations from scratch.
  - name: 200+ Prebuilt Connectors
    description: Ship with destinations across CRM, marketing, advertising, customer success, product, finance, and productivity
      tools.
  - name: 25+ Data Source Connectors
    description: Supports cloud warehouses, data lakes, transactional databases, event streams, and cloud storage as sources.
  - name: Programmatic Provisioning
    description: Provision sources, syncs, and destinations on behalf of customer tenants through the API.
  useCases:
  - name: Data-Native Platforms
    description: Add data activation to vertical SaaS or data platforms without rebuilding ETL infrastructure.
  - name: Customer-Owned Warehouse Activation
    description: Let end customers connect their own warehouse and push data into their own SaaS tools through your product.
  - name: White-Labeled Sync UI
    description: Deliver a branded sync experience that matches the host product.
  integrations:
  - name: Snowflake
  - name: BigQuery
  - name: Databricks
  - name: Redshift
  - name: Salesforce
  - name: HubSpot
  - name: Iterable
  - name: Marketo
  - name: Braze
  - name: Custom Destinations
  authentication:
  - type: API Key
    description: API key authentication scoped to the embedded workspace and per-tenant credentials managed through Connect
      Links.
- aid: census-co:census-connect
  name: Census Connect
  description: Client-side workflow that streamlines collection of end-user credentials and programmatically creates reverse
    ETL pipelines, in combination with the Census Management API.
  humanURL: https://developers.getcensus.com/
  tags:
  - Connect Links
  - Credentials
  - Embedded
  - Onboarding
  properties:
  - type: Documentation
    url: https://developers.getcensus.com/
  - type: EmbeddedAnnouncement
    url: https://www.getcensus.com/blog/announcing-census-embedded-reverse-etl
  features:
  - name: Connect Links
    description: Generate hosted links that let end customers authenticate their data sources and destinations.
  - name: Programmatic Pipeline Creation
    description: After credentials are captured, create reverse ETL pipelines through the Management API automatically.
  useCases:
  - name: Self-Serve Customer Onboarding
    description: Let customers connect their own SaaS tools without engineering involvement.
  - name: Partner-Led Activation
    description: Enable agencies and partners to spin up syncs on behalf of clients.
  integrations:
  - name: Census Management API
  - name: Census Embedded API
  authentication:
  - type: API Key
    description: API key used by the host application to mint and manage Connect Links.
common:
- type: Website
  url: https://www.getcensus.com/
- type: Documentation
  url: https://developers.getcensus.com/
- type: Activations
  url: https://fivetran.com/docs/activations
- type: Signup
  url: https://www.getcensus.com/
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com