Breathe Life is a Montreal, Quebec based life insurance technology company — an enterprise SaaS core-systems vendor rather than a carrier or a broker — founded in 2018 to sell life insurers a modern new-business origination and distribution platform. Its product was the Breathe Life Hybrid Origination (Hybrid Distribution) Platform, sold either end-to-end or as four separately licensable modules: Quoter, Hybrid e-App, Advisor Tools and Data Dashboards, supporting advisor-driven, consumer self-serve, or blended selling of individual life products with simple and complex underwriting paths. Its home market is Canada, and its named clients were Canadian and North American life carriers, fraternals and faith-based insurers including Teachers Life, FaithLife Financial, National Bank Insurance, National Catholic Society of Foresters and La Capitale. The company raised CAD $11.5M in August 2020 from Diagram Ventures, Real Ventures and Investissement Quebec plus angels from AXA, AIG and RGA, was named to the 2020 InsurTech 100, and held PCI DSS, SOC 2 Type II and SOC 3 attestations. SE2, an Eldridge business, announced its acquisition of Breathe Life on 2022-03-28; SE2 subsequently rebranded as Zinnia, and the Breathe Life site carried a "We are now part of Zinnia!" banner before being decommissioned. Its API posture is closed and now historical: as of the 2026-07-25 review Breathe Life never published a developer portal, API reference, OpenAPI or Swagger definition, Postman collection, GraphQL endpoint, webhook catalog or ACORD/AL3 conformance claim on breathelife.com, and the domain no longer serves a site at all — breathelife.com returns an nginx "Site Not Configured" 404 and www.breathelife.com returns a WP Engine "Site is not available" 404. Quote, bind, issue and FNOL existed only as capabilities inside a carrier-licensed, login-gated SaaS product, never as an addressable public API.
Breathe Life is profiled on the APIs.io network. Tagged areas include Insurance, Canada, Life Insurance, Insurtech, and Core Systems.
Regulatory Posture applies to this provider. Its tags matched the
Insurance regime, so
Regulatory Posture carries 15 points of the composite.
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provider repo — the
applicability map is public and we will correct it.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
The six quality facets above are damped to 85 points between them,
because the conditional facet above carries the other
15. That is why each facet's contribution is shown against a damped
maximum: raising a quality facet moves the composite by 85% of its nominal
weight, not 100%. The full arithmetic is at apis.io/rating/.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/breathe-life: open an issue to ask a question, or submit a pull request to add artifacts.
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aid: breathe-life
url: https://raw.githubusercontent.com/api-evangelist/breathe-life/refs/heads/main/apis.yml
name: Breathe Life
kind: company
description: 'Breathe Life is a Montreal, Quebec based life insurance technology company — an enterprise SaaS core-systems
vendor rather than a carrier or a broker — founded in 2018 to sell life insurers a modern new-business origination and distribution
platform. Its product was the Breathe Life Hybrid Origination (Hybrid Distribution) Platform, sold either end-to-end or
as four separately licensable modules: Quoter, Hybrid e-App, Advisor Tools and Data Dashboards, supporting advisor-driven,
consumer self-serve, or blended selling of individual life products with simple and complex underwriting paths. Its home
market is Canada, and its named clients were Canadian and North American life carriers, fraternals and faith-based insurers
including Teachers Life, FaithLife Financial, National Bank Insurance, National Catholic Society of Foresters and La Capitale.
The company raised CAD $11.5M in August 2020 from Diagram Ventures, Real Ventures and Investissement Quebec plus angels
from AXA, AIG and RGA, was named to the 2020 InsurTech 100, and held PCI DSS, SOC 2 Type II and SOC 3 attestations. SE2,
an Eldridge business, announced its acquisition of Breathe Life on 2022-03-28; SE2 subsequently rebranded as Zinnia, and
the Breathe Life site carried a "We are now part of Zinnia!" banner before being decommissioned. Its API posture is closed
and now historical: as of the 2026-07-25 review Breathe Life never published a developer portal, API reference, OpenAPI
or Swagger definition, Postman collection, GraphQL endpoint, webhook catalog or ACORD/AL3 conformance claim on breathelife.com,
and the domain no longer serves a site at all — breathelife.com returns an nginx "Site Not Configured" 404 and www.breathelife.com
returns a WP Engine "Site is not available" 404. Quote, bind, issue and FNOL existed only as capabilities inside a carrier-licensed,
login-gated SaaS product, never as an addressable public API.'
deliveryModel:
model: library
open_source: false
commercial: false
callable_host: false
label: Library · distributed through package registries, no callable service
confidence: low
source:
- none
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
source:
- security
generated: '2026-09-02'
method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
tags:
- Insurance
- Canada
- Life Insurance
- Insurtech
- Core Systems
- Policy Origination
- Quoting
- Underwriting
- Agent Tools
- Software-as-a-Service
- Acquired
tags_raw:
- Insurance
- Canada
- Life Insurance
- Insurtech
- Core Systems
- Policy Origination
- Quoting
- Underwriting
- Agent Tools
- SaaS
- Acquired
created: '2026-07-25'
modified: '2026-07-25'
specificationVersion: '0.23'
apis: []
common:
- type: DomainSecurity
url: security/breathe-life-domain-security.yml
name: Domain security probe
description: Live TLS/HSTS/DNSSEC/CAA/SPF/DMARC probe of the surviving breathelife.com DNS records (2026-07-25). Both reachable
hosts present a certificate that does not match the hostname.
- type: Packages
url: packages/breathe-life-packages.yml
name: Published packages
description: Six first-party npm packages and one Terraform Registry provider, all published by the breathelife npm account
/ getbreathelife GitHub org. Every one is internal engineering tooling (ESLint/Prettier configs, a cls-hooked fork) or
a client for a third-party API (OneSpan Sign). No SDK for a Breathe Life API exists, so no SDKs pointer is emitted.
- type: Conformance
url: conformance/breathe-life-conformance.yml
name: Standards conformance
description: Historical PCI DSS service-provider, SOC 2 Type II and SOC 3 attestations (archived Security page, request-gated
by email) plus API-standard conformance — OpenAPI, AsyncAPI, OAuth2, OIDC, RFC 9457, RFC 9116 and ACORD all false by absence.
- type: Lifecycle
url: lifecycle/breathe-life-lifecycle.yml
name: Lifecycle record
description: 'Terminal lifecycle record: no API versioning or deprecation policy ever existed; the SE2 acquisition (2022-03-28),
the decommissioning of breathelife.com, the deleted Atlassian status page, and the full company timeline.'
- type: LLMsTxt
url: llms/breathe-life-llms.txt
name: llms.txt
description: Generated llms.txt for this record — http://breathelife.com/llms.txt returns HTTP 404.
- type: Website
url: https://www.breathelife.com/
name: Breathe Life Website
description: Primary domain. Decommissioned as of the 2026-07-25 review — returns a WP Engine "Site is not available" 404
page; the apex breathelife.com returns an nginx "Site Not Configured" 404.
- type: LinkedIn
url: https://www.linkedin.com/company/breathe-life/
- type: Facebook
url: https://www.facebook.com/breathelifeinsurance/
- type: GitHubOrganization
url: https://github.com/getbreathelife
name: getbreathelife
description: 18 public repositories, all internal engineering tooling and forks (ESLint and Prettier configs, Cloud Build
GitHub App, TestCafe reporters, a OneSpan Sign Node client and Terraform provider). No product API artifact, SDK, OpenAPI
or Swagger definition is published in the organization.
- type: PressRelease
url: https://web.archive.org/web/20220519024512/https://www.breathelife.com/se2-acquires-breathe-life-to-scale-saas-product-and-data-capabilities-for-carriers-across-the-insurance-lifecycle/
name: SE2 Acquires Breathe Life (2022-03-28)
description: Archived acquisition announcement. SE2, an Eldridge business, acquired Breathe Life; Breathe Life CEO Ian Jeffrey
took over new business and customer engagement SaaS products at SE2.
- type: Archive
url: https://web.archive.org/web/20221005001219/https://www.breathelife.com/
name: Wayback Machine snapshot (2022-10-05)
description: Last substantive capture of the live site, carrying the "We are now part of Zinnia!" banner and the Hybrid
Origination Platform product pages.
- type: Archive
url: https://web.archive.org/web/20221004232457/https://www.breathelife.com/life-insurance-security/
name: Security & Privacy page (archived 2022-10-04)
description: The only surviving evidence of Breathe Life's compliance posture — PCI DSS compliant service provider, SOC
2 Type II and SOC 3 — with the AoC and SOC 2 report gated behind email requests to pci@breathelife.com and soc2@breathelife.com.
Historical only; the live page no longer exists, so no Compliance or TrustCenter pointer is emitted.
- type: Archive
url: https://web.archive.org/web/20220809144206/https://www.breathelife.com/privacy-policy/
name: Privacy Policy (archived 2022-08-09)
description: Archived privacy policy. The live URL now 404s with the rest of the site, so this is recorded as an archive
rather than a live PrivacyPolicy pointer.
- type: ParentCompany
url: https://zinnia.com/
name: Zinnia (formerly SE2)
description: Acquirer. The Breathe Life origination platform is marketed by Zinnia as its Hybrid Origination solution. Zinnia
— not Breathe Life — operates the only live developer portal associated with the asset, at https://developers.zinnia.com/.
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
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