Branddu

Branddu (Branddu Colombia / Branddu AI) is a B2B MerchTech platform that digitizes corporate merchandising and promotional-product procurement across Latin America. Operating in Colombia and Mexico, it centralizes the full purchasing workflow - product discovery, inventory, quotations, customization, online design, and checkout - through a single online catalog of more than 15,000 fully customizable products across 46+ categories. Branddu AI (formed via a merger with Reno) combines AI, proprietary software, and a regional supplier network to simplify how companies source branded merchandise. The public storefront runs on Shopify. The company is backed by a US$300K pre-seed from 500 Global, bringing total capital raised to roughly US$800K.

Branddu is profiled on the APIs.io network. Tagged areas include Company, Merchandising, Promotional Products, Procurement, and MerchTech.

Branddu’s developer surface includes engineering blog, signup flow, and 10 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

12.8/100 emerging ▬ flat Agent 11/100 agent aware Front door AI 1/6 silent Heartbeat 7/100 dormant saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

0 APIs

Company Merchandising Promotional Products ProcurementMerchTechE-Commerce B2B Shopify Colombia

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 12.8/100 · emerging

Contract Quality 0.0 / 21

Developer Ergonomics 0.4 / 17

Access Clarity 5.8 / 17

Operational Transparency 0.0 / 11

Contract Governance 0.0 / 10

Discoverability 4.1 / 9

Regulatory Posture 2.9 / 15

Agent readiness — 11/100 · agent aware

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

Machine-Readable Contract +18 pts — api_specs includes an OpenAPI document
MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship
Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
Stable Error Semantics +8 pts — OpenAPI $refs a shared error schema across 4xx/5xx responses (verified), else common[].type includes ErrorCatalog / ErrorCodes / DeclineCodes
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0

11 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 0.0 — up to +25.0 composite points
Developer Ergonomics scores 2.4 — up to +19.5 composite points
Access Clarity scores 34.2 — up to +13.2 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/branddu/apis.yml: open an issue on github.com/api-evangelist/branddu to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Procurement and B2B Buying (source-to-pay suites, spend management)	undeclared	-	-	1

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

Standards implemented 1

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

Universal Commerce Protocol (UCP)

measured — observed by APIs.io (shopify)

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Branddu Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Get Started 2

Portal, sign-up, and the first successful call

SignUp

SignUp

Login

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

WellKnown

WellKnown

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 6

The organization behind the API

BlogRSS

BlogRSS

Website

Website

Blog

Blog

LinkedIn

Facebook

Facebook

Instagram

Instagram

Source (apis.yml)

aid: branddu
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - security
  generated: '2026-11-06'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/branddu.png
name: Branddu
description: Branddu (Branddu Colombia / Branddu AI) is a B2B MerchTech platform that digitizes corporate merchandising and
  promotional-product procurement across Latin America. Operating in Colombia and Mexico, it centralizes the full purchasing
  workflow - product discovery, inventory, quotations, customization, online design, and checkout - through a single online
  catalog of more than 15,000 fully customizable products across 46+ categories. Branddu AI (formed via a merger with Reno)
  combines AI, proprietary software, and a regional supplier network to simplify how companies source branded merchandise.
  The public storefront runs on Shopify. The company is backed by a US$300K pre-seed from 500 Global, bringing total capital
  raised to roughly US$800K.
url: https://raw.githubusercontent.com/api-evangelist/branddu/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-10-06'
tags:
- Company
- Merchandising
- Promotional Products
- Procurement
- MerchTech
- E-Commerce
- B2B
- Shopify
- Colombia
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- url: https://branddu.com/blogs/noticias.atom
  type: BlogRSS
- type: Website
  url: https://branddu.com
- type: Blog
  url: https://branddu.com/blogs/noticias
- type: SignUp
  url: https://branddu.com/account/register
- type: Login
  url: https://branddu.com/account/login
- type: TermsOfService
  url: https://branddu.com/policies/terms-of-service
- type: PrivacyPolicy
  url: https://branddu.com/policies/privacy-policy
- type: LinkedIn
  url: https://co.linkedin.com/company/branddu
- type: Facebook
  url: https://www.facebook.com/BrandduInc
- type: Instagram
  url: https://www.instagram.com/branddu.inc/
- type: WellKnown
  url: well-known/branddu-well-known.yml
- type: DomainSecurity
  url: security/branddu-domain-security.yml
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence

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