Because

Because (Because Market) is a direct-to-consumer retail brand selling bladder protection, incontinence products, skincare, supplements and other everyday health essentials for older adults, trusted by over one million customers and also distributed through Walmart, CVS, Amazon and Target. The storefront runs on Shopify at becausemarket.com and exposes a modern agentic-commerce surface: a published llms.txt / agents.md, a Universal Commerce Protocol (UCP) merchant profile at /.well-known/ucp, a hosted MCP shopping endpoint, and Shopify Customer Account OIDC. Surfaced as an Index Ventures portfolio company and profiled by the API Evangelist enrichment pipeline. It has no separately published first-party developer API; agents transact via the UCP shopping service with human approval required at payment.

Because is profiled on the APIs.io network. Tagged areas include Company, Retail, E-commerce, Health, and Incontinence.

Because’s developer surface includes engineering blog, support, signup flow, authentication, and 12 more developer resources.

🌐 Visit website 📡 Source on GitHub

28.5/100 emerging ▬ flat Agent 30/100 agent aware Full breakdown ↓
scored 2026-07-27 · rubric v0.5

AccessSelf serve

0 APIs 1 MCP Servers

CompanyRetailE-commerceHealthIncontinenceSenior CareAgentic CommerceShopify

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 28.5/100 · emerging

Contract Quality 0.0 / 25

Developer Ergonomics 6.5 / 20

Commercial Clarity 6.8 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 30/100 · agent aware

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 4 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/because: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Scopes 1

OAuth scopes governing access to this provider's APIs.

Because Scopes

4 scopes · authorizationCode

4 scopes

SCOPES

Resources

Get Started 2

Portal, sign-up, and the first successful call

SignUp

SignUp

Login

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

MCPServer

LLMsTxt

AgentSkill

WellKnown

Design & Contract 1

Pagination, idempotency, versioning, errors, and events

Conformance

Conformance

Access & Security 3

Authentication, authorization, and security posture

Authentication

Authentication

OAuthScopes

OAuthScopes

DomainSecurity

DomainSecurity

Operate 2

Status, limits, changes, and where to get help

Support

Support

HelpCenter

HelpCenter

Commercial 2

Pricing, plans, and the legal terms of use

PrivacyPolicy

PrivacyPolicy

TermsOfService

TermsOfService

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: because
name: Because
description: 'Because (Because Market) is a direct-to-consumer retail brand selling bladder protection, incontinence products,
  skincare, supplements and other everyday health essentials for older adults, trusted by over one million customers and also
  distributed through Walmart, CVS, Amazon and Target. The storefront runs on Shopify at becausemarket.com and exposes a modern
  agentic-commerce surface: a published llms.txt / agents.md, a Universal Commerce Protocol (UCP) merchant profile at /.well-known/ucp,
  a hosted MCP shopping endpoint, and Shopify Customer Account OIDC. Surfaced as an Index Ventures portfolio company and profiled
  by the API Evangelist enrichment pipeline. It has no separately published first-party developer API; agents transact via
  the UCP shopping service with human approval required at payment.'
url: https://raw.githubusercontent.com/api-evangelist/because/refs/heads/main/apis.yml
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://becausemarket.com/cdn/shop/files/logo_0dbfcfd7-0598-4066-b687-a768edfab4ca.webp?crop=center&height=1200&v=1669043821&width=1200
x-type: company
x-source: vc-portfolio
x-backed-by:
- index-ventures
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Retail
- E-commerce
- Health
- Incontinence
- Senior Care
- Agentic Commerce
- Shopify
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://becausemarket.com
- type: Blog
  url: https://becausemarket.com/blogs/news
- type: Support
  url: https://becausemarket.com/pages/contact-us
- type: HelpCenter
  url: https://becausemarket.com/pages/faq
- type: PrivacyPolicy
  url: https://becausemarket.com/policies/privacy-policy
- type: TermsOfService
  url: https://becausemarket.com/policies/terms-of-service
- type: SignUp
  url: https://becausemarket.com/account/register
- type: Login
  url: https://becausemarket.com/account/login
- type: MCPServer
  name: Because UCP shopping MCP
  url: mcp/because-mcp.yml
- type: LLMsTxt
  url: llms/because-llms.txt
- type: AgentSkill
  name: Because agent instructions (UCP commerce)
  url: skills/_index.yml
- type: WellKnown
  url: well-known/because-well-known.yml
- type: Authentication
  url: authentication/because-authentication.yml
- type: OAuthScopes
  url: scopes/because-scopes.yml
- type: Conformance
  url: conformance/because-conformance.yml
- type: DomainSecurity
  url: security/because-domain-security.yml
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence