Hightouch

Hightouch is a composable Customer Data Platform (CDP) and agentic marketing platform that activates data directly from cloud warehouses and lakehouses such as Snowflake, BigQuery, Databricks and Redshift to more than 290 SaaS destinations, without copying or storing customer data. The platform covers Reverse ETL, Customer Studio audience building and journey orchestration, identity resolution, first-party event collection with SDKs for web and mobile, real-time personalization, AI Decisioning, Match Booster and an Ad Studio for advertising creative. Developers get a bearer-authenticated REST API at https://api.hightouch.com/api/v1 covering sources, models, destinations, syncs and runs, campaigns, decision-engine flows, event contracts and identity graphs, plus an `ht` CLI, Git Sync for version-controlled resource YAML, workspace environments with approval flows, a public documentation MCP server, and an A2A agent card for the Hightouch Marketing Agent.

Hightouch publishes 10 APIs on the APIs.io network, including Sources API, Models API, Destinations API, and 7 more. Tagged areas include CDP, Data Activation, Reverse ETL, Audience Management, and Identity Resolution.

The Hightouch catalog on APIs.io includes 1 event-driven AsyncAPI specification.

Hightouch’s developer surface includes documentation, API reference, getting-started guide, engineering blog, pricing, signup flow, authentication, and 35 more developer resources.

🌐 Visit website 📡 Source on GitHub

68.0/100 exemplar ▬ flat Agent 61/100 agent ready Front door AI 5/6 prominent saas Full breakdown ↓
scored 2026-10-03 · rubric v0.23.0

AccessFreemiumSelf serve⚡ Free to try

1 APIs 1 MCP Servers

CDP Data Activation Reverse ETL Audience Management Identity Resolution Event Collection Marketing Advertising AI Agents Data Warehouse A2A

What people ask Hightouch 10

The questions people put to an LLM, and the jobs they hand an agent, that Hightouch's APIs answer — each one linked to the operation that does it. Generated by API Evangelist

Hightouch Events API Look up an event contract “How do I view one event contract and its event definitions?” Edit an event contract “Can I change what happens to undeclared events on an existing contract?” List event contracts “Which event contracts are defined in my workspace?” Create an event contract “How do I define a new event contract to validate tracked events?”

Hightouch Decision Engine API Look up a decision engine flow “How do I fetch the details of one decision engine flow by its ID?” List decision engine flows “Which decision engine flows exist in my workspace?” List the messages in a decision flow “What messages are set up inside a given decision engine flow?” Add a message to a decision flow “How do I add a new message to a decision engine flow?”

Hightouch Syncs API Look up a sync “How do I see the mapping and schedule of one sync by its ID?” Change a sync's schedule, mapping or status “Can I pause an existing sync by disabling it?” List syncs in the workspace “Which syncs are set up in my workspace?” Create a sync from a model to a destination “How do I set up a new sync that sends a model's rows to a destination?”

Hightouch Idr API Start an identity resolution run “How do I trigger a new identity resolution run for a graph?” List identity resolution runs for a graph “What identity resolution runs have happened on my graph recently?” Blocklist and reprocess identifier values “How do I remove a bad email from identity resolution so it's ignored in future runs?” Check the status of a reprocessing request “Has my identifier reprocessing job finished yet?”

Hightouch Destinations API Look up a destination “How do I see the details of one destination by its ID?” Change a destination's name or configuration “Can I rename a destination I've already connected?” List destinations in the workspace “Which destinations are connected in my workspace?” Connect a new destination “How do I add a new destination like Salesforce or HubSpot?”

Hightouch Models API Look up a model “How do I see the query and settings of one model by its ID?” Edit an existing model's query or settings “Can I change the SQL query on a model I already created?” List models in the workspace “Which models exist in my workspace, including parent and related models?” Create a model on a source “How do I create a new model from a SQL query on one of my sources?”

Hightouch Sources API Look up a data source “How do I see the details of one connected source by its ID?” Change a source's name or configuration “Can I rename a source that's already connected?” List data sources in the workspace “Which data sources are connected to my workspace?” Connect a new data source “How do I connect a new warehouse like Snowflake or Postgres as a source?”

Hightouch Campaigns API Send an API-triggered campaign to recipients “How do I send an API-triggered campaign to a list of recipients in Hightouch?” Check the delivery status of a campaign send “Did my triggered campaign send actually get delivered?”

Hightouch Sync Sequences API Run a sync sequence “How do I start a run of a sync sequence?” Check the status of a sync sequence run “Has my sync sequence run finished?”

Hightouch Id Graphs API Run an identity graph (deprecated endpoint) “How do I trigger an identity graph run through the older id_graphs endpoint?”

Kin Score

Kin Score How this is scored →
scored 2026-10-03 · rubric v0.23.0

Composite quality — 68.0/100 · exemplar

Contract Quality 11.6 / 19

Developer Ergonomics 11.3 / 15

Access Clarity 14.0 / 15

Operational Transparency 4.6 / 10

Contract Governance 1.6 / 9

Discoverability 5.6 / 8

Regulatory Posture 5.9 / 15

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 61/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 8 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 5 / 5

Registration Without a Human 6 / 6

Agentic Commerce Well-Known Document 0 / 5

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/hightouch: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 10

Individual APIs this provider publishes, each with its own machine-readable definition.

Hightouch Sources API

Warehouse and database sources Hightouch reads from.

Hightouch Models API

Model definitions (SQL, table, dbt, visual) over a source.

Hightouch Destinations API

Destination connectors receiving synced data.

Hightouch Syncs API

Syncs, sync runs, sync sequences and their triggers.

Hightouch Campaigns API

Trigger a campaign send to handle- or profile-based recipients and read back per-send status.

Hightouch Events API

First-party event governance — event contracts and event domains.

Hightouch Decision Engine API

The Decision Engine API from Hightouch — 5 operation(s) for decision engine.

Hightouch Id Graphs API

The Id Graphs API from Hightouch — 1 operation(s) for id graphs.

Hightouch Idr API

The Idr API from Hightouch — 4 operation(s) for idr.

Hightouch Sync Sequences API

The Sync Sequences API from Hightouch — 2 operation(s) for sync sequences.

Scroll for all 10

Open Collections 6

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

Hightouch Management Destinations API

OPEN COLLECTION

Hightouch Management Destinations Models API

OPEN COLLECTION

Hightouch Management Destinations Sources API

OPEN COLLECTION

Hightouch Management Destinations Syncs API

OPEN COLLECTION

Hightouch Management API

OPEN COLLECTION

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Hightouch MCP Server

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Hightouch Plans Pricing

3 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Hightouch Rate Limits

1 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Hightouch Finops

FINOPS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Hightouch Webhooks

ASYNCAPI

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Hightouch Authentication

http/oauth2/openIdConnect · 3 schemes

SECURITY

Hightouch Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Hightouch Trust Center

SOC 2, ISO 27001, HIPAA, GDPR

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Hightouch Scopes

4 scopes · authorizationCode

4 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Hightouch Agentic Access

43 operations · 22 acting

AGENTIC

Resources

Get Started 5

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

SignUp

SignUp

Login

Sandbox

Sandbox

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

WellKnown

MCPServer

AgentSkill

AgenticAccess

LLMsTxt

Design & Contract 8

Pagination, idempotency, versioning, errors, and events

Conventions

Conformance

ErrorCatalog

ErrorCodes

Lifecycle

DataModel

Components

Webhooks

Scroll for all 8

Build 5

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

Packages

SDKs

CLI

ToolCrosswalk

Access & Security 5

Authentication, authorization, and security posture

Compliance

TrustCenter

DomainSecurity

Authentication

OAuthScopes

Operate 2

Status, limits, changes, and where to get help

StatusPage

StatusPage

RateLimits

RateLimits

Commercial 5

Pricing, plans, and the legal terms of use

Pricing

TermsOfService

PrivacyPolicy

Plans

FinOps

Company 3

The organization behind the API

Website

Website

Blog

Blog

LinkedIn

Other 2

Properties that don't map to a standard resource type

AgentCard

AgentCard

Overlay

Overlay

Source (apis.yml)

aid: hightouch
name: Hightouch
description: Hightouch is a composable Customer Data Platform (CDP) and agentic marketing platform that activates data directly
  from cloud warehouses and lakehouses such as Snowflake, BigQuery, Databricks and Redshift to more than 290 SaaS destinations,
  without copying or storing customer data. The platform covers Reverse ETL, Customer Studio audience building and journey
  orchestration, identity resolution, first-party event collection with SDKs for web and mobile, real-time personalization,
  AI Decisioning, Match Booster and an Ad Studio for advertising creative. Developers get a bearer-authenticated REST API
  at https://api.hightouch.com/api/v1 covering sources, models, destinations, syncs and runs, campaigns, decision-engine flows,
  event contracts and identity graphs, plus an `ht` CLI, Git Sync for version-controlled resource YAML, workspace environments
  with approval flows, a public documentation MCP server, and an A2A agent card for the Hightouch Marketing Agent.
type: Index
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  label: Freemium · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/hightouch.png
tags:
- CDP
- Data Activation
- Reverse ETL
- Audience Management
- Identity Resolution
- Event Collection
- Marketing
- Advertising
- AI Agents
- Data Warehouse
- A2A
url: https://raw.githubusercontent.com/api-evangelist/hightouch/refs/heads/main/apis.yml
created: '2026-03-27'
modified: '2026-08-13'
specificationVersion: '0.23'
apis:
- aid: hightouch:hightouch-sources-api
  name: Hightouch Sources API
  description: Warehouse and database sources Hightouch reads from.
  humanURL: https://hightouch.com/docs/developer-tools/api-guide
  baseURL: https://api.hightouch.com/api/v1
  tags:
  - Sources
  properties:
  - type: OpenAPI
    url: openapi/hightouch-sources-api-openapi.yml
  - type: Documentation
    url: https://hightouch.com/docs
  - type: APIReference
    url: https://hightouch.com/docs/api-reference
  - type: GettingStarted
    url: https://hightouch.com/docs/getting-started/welcome
  - type: Overlay
    url: overlays/hightouch-api-overlay.yaml
- aid: hightouch:hightouch-models-api
  name: Hightouch Models API
  description: Model definitions (SQL, table, dbt, visual) over a source.
  humanURL: https://hightouch.com/docs/developer-tools/api-guide
  baseURL: https://api.hightouch.com/api/v1
  tags:
  - Models
  properties:
  - type: OpenAPI
    url: openapi/hightouch-models-api-openapi.yml
  - type: Documentation
    url: https://hightouch.com/docs
  - type: APIReference
    url: https://hightouch.com/docs/api-reference
  - type: GettingStarted
    url: https://hightouch.com/docs/getting-started/welcome
  - type: Overlay
    url: overlays/hightouch-api-overlay.yaml
- aid: hightouch:hightouch-destinations-api
  name: Hightouch Destinations API
  description: Destination connectors receiving synced data.
  humanURL: https://hightouch.com/docs/developer-tools/api-guide
  baseURL: https://api.hightouch.com/api/v1
  tags:
  - Destination
  tags_raw:
  - Destinations
  properties:
  - type: OpenAPI
    url: openapi/hightouch-destinations-api-openapi.yml
  - type: Documentation
    url: https://hightouch.com/docs
  - type: APIReference
    url: https://hightouch.com/docs/api-reference
  - type: GettingStarted
    url: https://hightouch.com/docs/getting-started/welcome
  - type: Overlay
    url: overlays/hightouch-api-overlay.yaml
- aid: hightouch:hightouch-syncs-api
  name: Hightouch Syncs API
  description: Syncs, sync runs, sync sequences and their triggers.
  humanURL: https://hightouch.com/docs/developer-tools/api-guide
  baseURL: https://api.hightouch.com/api/v1
  tags:
  - Sync
  tags_raw:
  - Syncs
  properties:
  - type: OpenAPI
    url: openapi/hightouch-syncs-api-openapi.yml
  - type: Documentation
    url: https://hightouch.com/docs
  - type: APIReference
    url: https://hightouch.com/docs/api-reference
  - type: GettingStarted
    url: https://hightouch.com/docs/getting-started/welcome
  - type: Overlay
    url: overlays/hightouch-api-overlay.yaml
- aid: hightouch:hightouch-campaigns-api
  name: Hightouch Campaigns API
  description: Trigger a campaign send to handle- or profile-based recipients and read back per-send status.
  humanURL: https://hightouch.com/docs/developer-tools/api-guide
  baseURL: https://api.hightouch.com/api/v1
  tags:
  - Campaigns
  - Marketing
  properties:
  - type: OpenAPI
    url: openapi/hightouch-campaigns-api-openapi.yml
  - type: Documentation
    url: https://hightouch.com/docs
  - type: APIReference
    url: https://hightouch.com/docs/api-reference
  - type: GettingStarted
    url: https://hightouch.com/docs/getting-started/welcome
  - type: Overlay
    url: overlays/hightouch-api-overlay.yaml
- aid: hightouch:hightouch-events-api
  name: Hightouch Events API
  description: First-party event governance — event contracts and event domains.
  humanURL: https://hightouch.com/docs/developer-tools/api-guide
  baseURL: https://api.hightouch.com/api/v1
  tags:
  - Event
  - Governance
  tags_raw:
  - Events
  - Governance
  properties:
  - type: OpenAPI
    url: openapi/hightouch-events-api-openapi.yml
  - type: Documentation
    url: https://hightouch.com/docs
  - type: APIReference
    url: https://hightouch.com/docs/api-reference
  - type: GettingStarted
    url: https://hightouch.com/docs/getting-started/welcome
  - type: Overlay
    url: overlays/hightouch-api-overlay.yaml
- aid: hightouch:hightouch-decision-engine-api
  name: Hightouch Decision Engine API
  description: The Decision Engine API from Hightouch — 5 operation(s) for decision engine.
  humanURL: https://hightouch.com/docs/developer-tools/api-guide
  baseURL: https://api.hightouch.com/api/v1
  tags:
  - Decision Engine
  properties:
  - type: OpenAPI
    url: openapi/hightouch-decision-engine-api-openapi.yml
  - type: Documentation
    url: https://hightouch.com/docs
  - type: APIReference
    url: https://hightouch.com/docs/api-reference
  - type: GettingStarted
    url: https://hightouch.com/docs/getting-started/welcome
- aid: hightouch:hightouch-id-graphs-api
  name: Hightouch Id Graphs API
  description: The Id Graphs API from Hightouch — 1 operation(s) for id graphs.
  humanURL: https://hightouch.com/docs/developer-tools/api-guide
  baseURL: https://api.hightouch.com/api/v1
  tags:
  - Id Graphs
  properties:
  - type: OpenAPI
    url: openapi/hightouch-id-graphs-api-openapi.yml
  - type: Documentation
    url: https://hightouch.com/docs
  - type: APIReference
    url: https://hightouch.com/docs/api-reference
  - type: GettingStarted
    url: https://hightouch.com/docs/getting-started/welcome
- aid: hightouch:hightouch-idr-api
  name: Hightouch Idr API
  description: The Idr API from Hightouch — 4 operation(s) for idr.
  humanURL: https://hightouch.com/docs/developer-tools/api-guide
  baseURL: https://api.hightouch.com/api/v1
  tags:
  - Idr
  properties:
  - type: OpenAPI
    url: openapi/hightouch-idr-api-openapi.yml
  - type: Documentation
    url: https://hightouch.com/docs
  - type: APIReference
    url: https://hightouch.com/docs/api-reference
  - type: GettingStarted
    url: https://hightouch.com/docs/getting-started/welcome
- aid: hightouch:hightouch-sync-sequences-api
  name: Hightouch Sync Sequences API
  description: The Sync Sequences API from Hightouch — 2 operation(s) for sync sequences.
  humanURL: https://hightouch.com/docs/developer-tools/api-guide
  baseURL: https://api.hightouch.com/api/v1
  tags:
  - Sync Sequences
  properties:
  - type: OpenAPI
    url: openapi/hightouch-sync-sequences-api-openapi.yml
  - type: Documentation
    url: https://hightouch.com/docs
  - type: APIReference
    url: https://hightouch.com/docs/api-reference
  - type: GettingStarted
    url: https://hightouch.com/docs/getting-started/welcome
common:
- type: Website
  url: https://hightouch.com/
- type: DeveloperPortal
  url: https://hightouch.com/docs/developer-tools/api-guide
- type: Documentation
  url: https://hightouch.com/docs
- type: APIReference
  url: https://hightouch.com/docs/api-reference
- type: GettingStarted
  url: https://hightouch.com/docs/getting-started/welcome
- type: Blog
  url: https://hightouch.com/blog
- type: Pricing
  url: https://hightouch.com/pricing
- type: SignUp
  url: https://app.hightouch.com/signup
- type: Login
  url: https://app.hightouch.com/login
- type: TermsOfService
  url: https://hightouch.com/terms-of-service
- type: PrivacyPolicy
  url: https://hightouch.com/privacy-policy
- type: GitHubOrganization
  url: https://github.com/hightouchio
- type: LinkedIn
  url: https://www.linkedin.com/company/hightouchio
- type: Integrations
  url: https://hightouch.com/integrations
- type: StatusPage
  url: https://status.hightouch.io
- type: Compliance
  url: https://hightouch.com/platform/security
- type: TrustCenter
  url: security/hightouch-trust-center.yml
- type: DomainSecurity
  url: security/hightouch-domain-security.yml
- type: Authentication
  url: authentication/hightouch-authentication.yml
- type: OAuthScopes
  url: scopes/hightouch-scopes.yml
- type: Conventions
  url: conventions/hightouch-conventions.yml
- type: Conformance
  url: conformance/hightouch-conformance.yml
- type: ErrorCatalog
  url: errors/hightouch-problem-types.yml
- type: ErrorCodes
  url: errors/hightouch-error-codes.yml
- type: Lifecycle
  url: lifecycle/hightouch-lifecycle.yml
- type: DataModel
  url: data-model/hightouch-data-model.yml
- type: Packages
  url: packages/hightouch-packages.yml
- type: SDKs
  url: packages/hightouch-packages.yml
- type: CLI
  url: cli/hightouch-cli.yml
- type: Components
  url: components/hightouch-components.yml
- type: Sandbox
  url: sandbox/hightouch-sandbox.yml
- type: Webhooks
  url: asyncapi/hightouch-webhooks.yml
- type: WellKnown
  url: well-known/hightouch-well-known.yml
- type: MCPServer
  url: mcp/hightouch-mcp.yml
- type: ToolCrosswalk
  url: mcp/hightouch-tool-crosswalk.yml
- type: AgentCard
  url: a2a/hightouch-a2a.yml
- type: AgentSkill
  url: skills/_index.yml
- type: AgenticAccess
  url: agentic-access/hightouch-agentic-access.yml
- type: LLMsTxt
  url: llms/hightouch-llms.txt
- type: Plans
  url: plans/hightouch-plans-pricing.yml
- type: RateLimits
  url: rate-limits/hightouch-rate-limits.yml
- type: FinOps
  url: finops/hightouch-finops.yml
- type: Overlay
  url: overlays/hightouch-api-overlay.yaml
integrations:
- name: California Consumer Privacy Act (CCPA) Opt-Out
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 36
  pass: local-v1
x-a2a:
  verified: true
  probed: '2026-09-26'
  url: https://api.hightouch.com/.well-known/agent-card.json
  grade: conformant
  protocol_version: 0.3.0
  control: 404

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