The Lafz

Lafz is a halal-certified cosmetics and personal-care brand, founded in 2019 and headquartered in Singapore as part of the Believe PTE FMCG group. It sells hair care, skin care, makeup, a caffeine range, deodorants and fragrance made without alcohol, parabens or animal by-products. The direct-to-consumer storefront at lafz.com runs on Shopify and exposes real agent-facing surfaces: a Shopify customer-account OpenID Connect provider, an /llms.txt agent guide, and a Universal Commerce Protocol (UCP) shopping MCP server for buyer-approved agent-driven checkout. thelafz.com is the corporate "halal compliant factories" site. Added to the API Evangelist network as an Accel portfolio-graph lead and enriched from its live public surfaces.

The Lafz publishes 1 API on the APIs.io network. Tagged areas include Company, Consumer, Cosmetics, Personal Care, and E-Commerce.

The Lafz’s developer surface includes authentication, support, engineering blog, and 11 more developer resources.

🌐 Visit website 📡 Source on GitHub

17.9/100 emerging ▬ flat Agent 30/100 agent aware Full breakdown ↓
scored 2026-07-27 · rubric v0.5

AccessSelf serve

1 APIs 1 MCP Servers

CompanyConsumerCosmeticsPersonal CareE-CommerceHalalShopifyAgent Commerce

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 17.9/100 · emerging

Contract Quality 0.0 / 25

Developer Ergonomics 6.5 / 20

Commercial Clarity 2.1 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 9.3 / 10

Agent readiness — 30/100 · agent aware

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 4 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/the-lafz: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

Lafz Storefront (Shopify UCP)

The Lafz direct-to-consumer storefront on Shopify, with an agent-commerce surface over the Universal Commerce Protocol (UCP) MCP server plus read-only product/collection JSON en...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

MCPServer

LLMsTxt

WellKnown

AgentSkill

Design & Contract 2

Pagination, idempotency, versioning, errors, and events

Conventions

Conventions

Conformance

Conformance

Access & Security 2

Authentication, authorization, and security posture

Authentication

Authentication

DomainSecurity

DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support

Support

Commercial 1

Pricing, plans, and the legal terms of use

PrivacyPolicy

PrivacyPolicy

Company 3

The organization behind the API

Website

Website

Blog

Blog

LinkedIn

Other 1

Properties that don't map to a standard resource type

Store

Store

Source (apis.yml)

x-enrichment:
  date: '2026-07-21'
  status: enriched
  artifacts_added: 12
  pass: local-v1
aid: the-lafz
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/the-lafz.png
name: The Lafz
description: 'Lafz is a halal-certified cosmetics and personal-care brand, founded in 2019 and headquartered in Singapore
  as part of the Believe PTE FMCG group. It sells hair care, skin care, makeup, a caffeine range, deodorants and fragrance
  made without alcohol, parabens or animal by-products. The direct-to-consumer storefront at lafz.com runs on Shopify and
  exposes real agent-facing surfaces: a Shopify customer-account OpenID Connect provider, an /llms.txt agent guide, and a
  Universal Commerce Protocol (UCP) shopping MCP server for buyer-approved agent-driven checkout. thelafz.com is the corporate
  "halal compliant factories" site. Added to the API Evangelist network as an Accel portfolio-graph lead and enriched from
  its live public surfaces.'
url: https://raw.githubusercontent.com/api-evangelist/the-lafz/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- accel
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Consumer
- Cosmetics
- Personal Care
- E-Commerce
- Halal
- Shopify
- Agent Commerce
apis:
- name: Lafz Storefront (Shopify UCP)
  description: The Lafz direct-to-consumer storefront on Shopify, with an agent-commerce surface over the Universal Commerce
    Protocol (UCP) MCP server plus read-only product/collection JSON endpoints and Shopify customer-account OIDC.
  humanURL: https://lafz.com
  baseURL: https://lafz.com
  properties:
  - type: MCPServer
    url: mcp/the-lafz-mcp.yml
  - type: LLMsTxt
    url: llms/the-lafz-llms.txt
  - type: WellKnown
    url: well-known/the-lafz-well-known.yml
  - type: Authentication
    url: authentication/the-lafz-authentication.yml
  - type: Conventions
    url: conventions/the-lafz-conventions.yml
  - type: Conformance
    url: conformance/the-lafz-conformance.yml
  - type: AgentSkill
    url: skills/_index.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://thelafz.com
- type: Store
  url: https://lafz.com
- type: MCPServer
  url: mcp/the-lafz-mcp.yml
- type: LLMsTxt
  url: llms/the-lafz-llms.txt
- type: WellKnown
  url: well-known/the-lafz-well-known.yml
- type: Authentication
  url: authentication/the-lafz-authentication.yml
- type: DomainSecurity
  url: security/the-lafz-domain-security.yml
- type: Conventions
  url: conventions/the-lafz-conventions.yml
- type: Conformance
  url: conformance/the-lafz-conformance.yml
- type: AgentSkill
  url: skills/_index.yml
- type: PrivacyPolicy
  url: https://lafz.com/policies/privacy-policy
- type: Support
  url: https://lafz.com/pages/contact
- type: Blog
  url: https://lafz.com/blogs/news
- type: LinkedIn
  url: https://www.linkedin.com/company/the-lafz