Sirius XM Holdings

aid: sirius-xm-holdings
name: Sirius XM Holdings
description: 'Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio entertainment company in North America, operating
  a portfolio of subscription, ad-supported streaming, podcast, and advertising-technology businesses. Its flagship satellite
  radio service SiriusXM serves roughly 33 million paid subscribers, while Pandora delivers ad-supported and premium music
  streaming to approximately 40 million active users. The portfolio also includes podcast network Simplecast, programmatic
  audio adtech platform AdsWizz, audio sales arm SiriusXM Media, and Pandora AMP. SiriusXM Holdings was split off from Liberty
  Media in September 2024, becoming an independent publicly traded company. This holdings-level index points to the operating
  subsidiaries; the consolidated developer surface is profiled in the `sirius-xm` repository, with no separate corporate developer
  program at the holding-company level.'
type: Index
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
position: Holding Company
access: Corporate
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/sirius-xm-holdings.png
tags:
- Audio
- Audio Streaming
- Satellite Radio
- Podcasts
- Advertising Technology
- Music
- Entertainment
- Holding Company
- Public Company
x-fortune: Fortune 500
x-ticker: SIRI
x-exchange: NASDAQ
x-headquarters: New York, NY
x-parent-spinoff: Liberty Media (split-off completed September 2024)
created: '2026-05-23'
modified: '2026-05-23'
url: https://raw.githubusercontent.com/api-evangelist/sirius-xm-holdings/refs/heads/main/apis.yml
specificationVersion: '0.19'
apis: []
common:
- type: DomainSecurity
  url: security/sirius-xm-holdings-domain-security.yml
- url: https://www.siriusxm.com/blog/feed
  type: Blog
- type: Website
  url: https://corporate.siriusxm.com/
- type: ConsumerSite
  url: https://www.siriusxm.com/
- type: InvestorRelations
  url: https://investor.siriusxm.com/
- type: PressReleases
  url: https://investor.siriusxm.com/news-events/press-releases
- type: SECFilings
  url: https://investor.siriusxm.com/financials/sec-filings/
- type: Careers
  url: https://careers.siriusxm.com/
- type: LinkedIn
  url: https://www.linkedin.com/company/siriusxm
- type: GitHubOrganization
  url: https://github.com/SiriusXM
- type: SubsidiaryIndex
  url: https://raw.githubusercontent.com/api-evangelist/sirius-xm/refs/heads/main/apis.yml
- type: TermsOfService
  url: https://www.siriusxm.com/terms
- type: PrivacyPolicy
  url: https://www.siriusxm.com/privacy-policy
- name: Properties
  type: Properties
  data:
  - name: SiriusXM
    url: https://www.siriusxm.com/
    description: Flagship subscription satellite radio and streaming service delivering music, sports, news, talk, comedy,
      and podcasts to roughly 33 million paid subscribers across North America. Distributed in connected vehicles via OEM
      partnerships, on the SiriusXM app, on smart speakers, and via the web player.
    features:
    - Satellite Radio
    - Streaming Audio
    - Connected Vehicle Distribution
    - Sports Play-by-Play
    - News and Talk
    - Original Programming
    - Specialty Channels
  - name: Pandora
    url: https://www.pandora.com/
    description: Ad-supported and premium music streaming service serving approximately 40 million active users. Offers personalized
      stations, on-demand listening (Pandora Plus / Premium tiers), and podcasts. Operates the Pandora Developer Center, a
      GraphQL-based partner API surface.
    features:
    - Ad-Supported Streaming
    - Premium Subscription Tier
    - Personalized Stations
    - Music Genome Project
    - Pandora Developer API (GraphQL)
    - Podcast Listening
    properties:
    - type: DeveloperPortal
      url: https://developer.pandora.com/
  - name: SiriusXM Media
    url: https://www.siriusxmmedia.com/
    description: Combined audio advertising sales organization spanning SiriusXM, Pandora, AdsWizz, Simplecast, and Stitcher
      Ads. Acts as the single front door for advertisers buying across the SiriusXM Holdings audio inventory.
    features:
    - Ad Sales
    - Cross-Portfolio Inventory
    - Audio Campaigns
    - Brand Sponsorships
  - name: AdsWizz
    url: https://www.adswizz.com/
    description: Programmatic digital-audio advertising technology company. Provides server-side and client-side ad insertion,
      SSP (AudioMax), DSP (AudioMatic), self-serve buying (AudioGO), campaign management (AudioServe), measurement and attribution,
      and mobile/web SDKs. Operates a documented public Domain API and SDK suite.
    features:
    - Programmatic Audio
    - Ad Insertion
    - VAST Ad Tech
    - AudioMax SSP
    - AudioMatic DSP
    - AudioGO Self-Serve
    - iOS, Android, Web SDKs
    properties:
    - type: APIDocumentation
      url: https://docs.adswizz.com/domain-api/v8/
    - type: SDKDocumentation
      url: https://docs.sdk.adswizz.com/
    - type: GitHubOrganization
      url: https://github.com/adswizz
  - name: Simplecast
    url: https://www.simplecast.com/
    description: Podcast hosting, distribution, and analytics platform. Provides publishers a CMS and a public REST API for
      managing shows, episodes, and analytics. Authentication is API token via bearer header.
    features:
    - Podcast Hosting
    - Episode Management
    - Distribution
    - Analytics
    - Public REST API
    properties:
    - type: APIDocumentation
      url: https://apidocs.simplecast.com/
    - type: APIBaseURL
      url: https://api.simplecast.com/
  - name: Pandora AMP
    url: https://amp.pandora.com/
    description: Artist Marketing Platform giving artists and labels access to listener data, audio messaging (AMPcast), featured-track
      promotion, and merch integrations across Pandora's listener base.
    features:
    - Artist Analytics
    - Audio Messaging
    - Featured Track Promotion
    - Merch Integration
  - name: SiriusXM Connected Vehicle Services
    url: https://www.siriusxmconnectedvehicles.com/
    description: B2B platform supplying telematics, infotainment, safety, security, and over-the-air services to automaker
      OEM partners. Distinct from the consumer satellite-radio subscription business.
    features:
    - Connected Car Telematics
    - OEM Partnerships
    - In-Vehicle Infotainment
    - Safety and Security Services
  - name: SiriusXM Marine
    url: https://www.siriusxm.com/marine
    description: Satellite-delivered weather, fishing, and entertainment data for recreational and commercial marine users.
    features:
    - Marine Weather
    - Fishing Data
    - Satellite Audio
  - name: SiriusXM Aviation
    url: https://www.siriusxm.com/aviation
    description: Satellite-delivered weather and audio entertainment data for general aviation cockpits via compatible avionics.
    features:
    - Aviation Weather
    - Cockpit Audio
    - Avionics Integration
  - name: SiriusXM for Business
    url: https://business.siriusxm.com/
    description: Commercial music and audio service for restaurants, retail, fitness, and other commercial venues. Sister
      service to Pandora for Business and Pandora CloudCover.
    features:
    - Commercial Music
    - Background Audio
    - Multi-Location Management
  - name: Pandora for Business / CloudCover
    url: https://business.pandora.com/
    description: Commercial background-music service for businesses, built on the Pandora streaming platform via the CloudCover
      acquisition.
    features:
    - Background Music
    - Commercial Licensing
    - Multi-Location Streaming
- name: ScaleMetrics
  type: ScaleMetrics
  data:
  - metric: SiriusXM paid subscribers
    value: ~33 million
    source: https://investor.siriusxm.com/
  - metric: Pandora active users
    value: ~40 million
    source: https://investor.siriusxm.com/
  - metric: Combined monthly listeners
    value: ~255 million
    source: https://investor.siriusxm.com/
  - metric: 2025 Total Revenue
    value: USD 8.558 billion
    source: https://investor.siriusxm.com/
  - metric: 2025 Adjusted EBITDA
    value: USD 2.665 billion
    source: https://investor.siriusxm.com/
  - metric: 2025 Free Cash Flow
    value: USD 1.256 billion
    source: https://investor.siriusxm.com/
- name: CorporateEvents
  type: CorporateEvents
  data:
  - event: Liberty Media split-off completed
    date: 2024-09
    note: 'SiriusXM Holdings emerged as an independent publicly traded company (NASDAQ: SIRI) following the Liberty Media
      tracking-stock split-off transaction.'
  - event: Stitcher / Stitcher Ads divestiture
    date: '2024'
    note: The Stitcher podcast distribution and ad-sales business, acquired in 2020, was divested in 2024 as the company refocused
      podcast operations around Simplecast and AdsWizz.
  - event: Simplecast acquisition
    date: '2020'
    note: SiriusXM acquired the podcast hosting platform Simplecast.
  - event: AdsWizz acquisition
    date: '2018'
    note: SiriusXM acquired the AdsWizz programmatic audio adtech platform.
  - event: Pandora acquisition
    date: 2019-02
    note: SiriusXM completed its acquisition of Pandora Media.
maintainers:
- FN: Kin Lane
  email: kinlane@gmail.com