Prime Roots

Prime Roots is a Berkeley, California foodtech company making koji- and plant-based deli meats and bacon marketed as "the clean deli meat" — no preservatives, nitrates, or celery salt. It sells direct-to-consumer and through foodservice, running its online store on Shopify. That storefront exposes a native agent-commerce surface: an llms.txt / agents.md agent guide, a Universal Commerce Protocol (UCP, https://ucp.dev) discovery document at /.well-known/ucp, and a hosted MCP endpoint at /api/ucp/mcp for agent-driven catalog search, cart, and buyer-approved checkout. Added to the API Evangelist network as a Prosus Ventures portfolio company and enriched from its live public discovery surfaces.

Prime Roots publishes 1 API on the APIs.io network. Tagged areas include Company, Food Tech, Plant-Based, Deli Meat, and Food Service.

Prime Roots’ developer surface includes engineering blog and 7 more developer resources.

🌐 Visit website 📡 Source on GitHub

12.3/100 emerging ▬ flat Agent 20/100 agent aware saas Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0

1 APIs 1 MCP Servers

Company Food Tech Plant-BasedDeli MeatFood Service Agentic Commerce Universal Commerce Protocol MCP Shopify E-Commerce

Kin Score

Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0

Composite quality — 12.3/100 · emerging

Contract Quality 0.0 / 25

Developer Ergonomics 0.5 / 20

Access Clarity 4.2 / 20

Operational Transparency 0.0 / 13

Contract Governance 0.0 / 12

Discoverability 7.6 / 10

Agent readiness — 20/100 · agent aware

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 5 / 5

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/prime-roots: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

Prime Roots Storefront (Agentic Commerce)

The Prime Roots Shopify storefront's agent-facing commerce surface: a UCP merchant profile, a hosted MCP endpoint for catalog/cart/checkout, and read-only storefront JSON endpoi...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Prime Roots MCP Server

Prime Roots operates a hosted, remote MCP endpoint as part of its Shopify storefront implementation of the Universal Commerce Protocol (UCP, https://ucp.dev). Agents POST JSON-R...

MCP SERVER

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Prime Roots Domain Security

TLSv1.3 · HSTS · DNSSEC · DMARC

SECURITY

Resources

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

MCPServer

MCPServer

WellKnown

WellKnown

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Commercial 2

Pricing, plans, and the legal terms of use

PrivacyPolicy

PrivacyPolicy

TermsOfService

TermsOfService

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: prime-roots
name: Prime Roots
description: 'Prime Roots is a Berkeley, California foodtech company making koji- and plant-based deli meats and bacon marketed
  as "the clean deli meat" — no preservatives, nitrates, or celery salt. It sells direct-to-consumer and through foodservice,
  running its online store on Shopify. That storefront exposes a native agent-commerce surface: an llms.txt / agents.md agent
  guide, a Universal Commerce Protocol (UCP, https://ucp.dev) discovery document at /.well-known/ucp, and a hosted MCP endpoint
  at /api/ucp/mcp for agent-driven catalog search, cart, and buyer-approved checkout. Added to the API Evangelist network
  as a Prosus Ventures portfolio company and enriched from its live public discovery surfaces.'
url: https://raw.githubusercontent.com/api-evangelist/prime-roots/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- prosus-ventures
x-tier: stub
x-tier-reason: portfolio-lead
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-20'
image: https://www.primeroots.com/cdn/shop/files/logo.png
tags:
- Company
- Food Tech
- Plant-Based
- Deli Meat
- Food Service
- Agentic Commerce
- Universal Commerce Protocol
- MCP
- Shopify
- E-Commerce
tags_raw:
- Company
- Foodtech
- Plant-Based
- Deli Meat
- Food Service
- Agentic Commerce
- Universal Commerce Protocol
- MCP
- Shopify
- Ecommerce
apis:
- name: Prime Roots Storefront (Agentic Commerce)
  description: 'The Prime Roots Shopify storefront''s agent-facing commerce surface: a UCP merchant profile, a hosted MCP
    endpoint for catalog/cart/checkout, and read-only storefront JSON endpoints.'
  humanURL: https://www.primeroots.com/llms.txt
  baseURL: https://www.primeroots.com
  properties:
  - type: LLMsTxt
    url: llms/prime-roots-llms.txt
  - type: MCPServer
    url: mcp/prime-roots-mcp.yml
  - type: WellKnown
    url: well-known/prime-roots-well-known.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://primeroots.com
- type: Blog
  url: https://www.primeroots.com/blogs/all
- type: PrivacyPolicy
  url: https://www.primeroots.com/policies/privacy-policy
- type: TermsOfService
  url: https://www.primeroots.com/policies/terms-of-service
- type: LLMsTxt
  url: llms/prime-roots-llms.txt
- type: MCPServer
  url: mcp/prime-roots-mcp.yml
- type: WellKnown
  url: well-known/prime-roots-well-known.yml
- type: DomainSecurity
  url: security/prime-roots-domain-security.yml
x-enrichment:
  date: '2026-07-20'
  status: enriched
  artifacts_added: 7
  pass: local-v1

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