Piestro was a Los Angeles-area food-robotics company that built a fully enclosed, automated pizza-making vending machine — an unattended kiosk that pressed, sauced, topped, baked, cut and boxed an artisanal pizza in roughly three minutes, sold both as direct-to-consumer placements and as a white-label unit for existing pizza brands. Founded by Massimo Noja De Marco and incubated by Wavemaker Labs (since rebranded Vebu Labs), it raised roughly $11.7M from equity-crowdfunding investors, largely via StartEngine, and piloted units with partners including Capriotti's and 800 Degrees Go. Piestro shut down in January 2025 without shipping a production unit. It is a hardware and food-service company, not a software vendor: it never ran a developer program, and no public API, SDK, webhook, developer portal or machine-readable contract of any kind was ever published. This profile records that absence rather than inventing a surface.
Piestro is profiled on the APIs.io network. Tagged areas include Company, Robotics, Automation, Food Service, and Restaurant Technology.
Regulatory Posture applies to this provider. Its tags matched the
Horizontal (data, software, accessibility, platform) regime, so
Regulatory Posture carries 15 points of the composite.
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applicability map is public and we will correct it.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
The six quality facets above are damped to 85 points between them,
because the conditional facet above carries the other
15. That is why each facet's contribution is shown against a damped
maximum: raising a quality facet moves the composite by 85% of its nominal
weight, not 100%. The full arithmetic is at apis.io/rating/.
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aid: piestro
name: Piestro
description: 'Piestro was a Los Angeles-area food-robotics company that built a fully enclosed, automated pizza-making vending
machine — an unattended kiosk that pressed, sauced, topped, baked, cut and boxed an artisanal pizza in roughly three minutes,
sold both as direct-to-consumer placements and as a white-label unit for existing pizza brands. Founded by Massimo Noja
De Marco and incubated by Wavemaker Labs (since rebranded Vebu Labs), it raised roughly $11.7M from equity-crowdfunding
investors, largely via StartEngine, and piloted units with partners including Capriotti''s and 800 Degrees Go. Piestro shut
down in January 2025 without shipping a production unit. It is a hardware and food-service company, not a software vendor:
it never ran a developer program, and no public API, SDK, webhook, developer portal or machine-readable contract of any
kind was ever published. This profile records that absence rather than inventing a surface.'
url: https://raw.githubusercontent.com/api-evangelist/piestro/refs/heads/main/apis.yml
deliveryModel:
model: unknown
open_source: false
commercial: false
callable_host: false
label: Delivery model not determined — needs a product licence on record
confidence: low
source:
- none
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
source:
- security
generated: '2026-09-02'
method: derived
image: https://cdn.prod.website-files.com/5ed521e4f155f4f157f0a61a/5ed66f0f9264a6758037ab33_Piestro_3_4_Mama_Baby_Button(long%20shadow)-min.png
x-type: company
x-source: harvest:secondary-market
x-source-url: https://forgeglobal.com/piestro_stock/
x-tier: stub
x-tier-reason: harvest
x-status: defunct
x-status-note: Ceased operations January 2025; incubated by Wavemaker Labs / Vebu Labs. The piestro.com domain still resolves
behind Cloudflare but answers our probes with a Turnstile interstitial; a legacy Webflow marketing site remains publicly
readable.
specificationVersion: '0.20'
created: '2026-08-26'
modified: '2026-08-26'
tags:
- Company
- Robotics
- Automation
- Food Service
- Restaurant Technology
- Vending
- Hardware
- Defunct
apis: []
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
common:
- type: DomainSecurity
url: security/piestro-domain-security.yml
- type: Website
url: https://piestro.com/
- type: LinkedIn
url: https://www.linkedin.com/company/piestro
x-enrichment:
date: '2026-08-26'
status: minimal
artifacts_added: 2
pass: local-v1
x-coverage:
state: none
reason: defunct
detail: Piestro was a pizza-vending-machine hardware maker, not a software vendor, and it ceased operations in January 2025
without shipping a production unit; the only publicly readable surface left is a stale Webflow marketing/crowdfunding
site whose entire link graph is Overview/Team/Press/Careers/Invest, with no developer, docs or API page anywhere, and
no first-party GitHub org, npm or PyPI package to fall back on.
evidence:
- url: https://piestro.webflow.io/
status: 200
- url: https://piestro.webflow.io/openapi.json
status: 404
- url: https://piestro.webflow.io/.well-known/agent-card.json
status: 404
- url: https://api.github.com/orgs/piestro
status: 404
- url: https://piestro.com/
status: 403
checked: '2026-08-26'
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