Piestro was a Los Angeles-area food-robotics company that built a fully enclosed, automated pizza-making vending machine — an unattended kiosk that pressed, sauced, topped, baked, cut and boxed an artisanal pizza in roughly three minutes, sold both as direct-to-consumer placements and as a white-label unit for existing pizza brands. Founded by Massimo Noja De Marco and incubated by Wavemaker Labs (since rebranded Vebu Labs), it raised roughly $11.7M from equity-crowdfunding investors, largely via StartEngine, and piloted units with partners including Capriotti's and 800 Degrees Go. Piestro shut down in January 2025 without shipping a production unit. It is a hardware and food-service company, not a software vendor: it never ran a developer program, and no public API, SDK, webhook, developer portal or machine-readable contract of any kind was ever published. This profile records that absence rather than inventing a surface.
Piestro is profiled on the APIs.io network. Tagged areas include Company, Robotics, Automation, Food Service, and Restaurant Technology.
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aid: piestro
name: Piestro
description: 'Piestro was a Los Angeles-area food-robotics company that built a fully enclosed, automated pizza-making vending
machine — an unattended kiosk that pressed, sauced, topped, baked, cut and boxed an artisanal pizza in roughly three minutes,
sold both as direct-to-consumer placements and as a white-label unit for existing pizza brands. Founded by Massimo Noja
De Marco and incubated by Wavemaker Labs (since rebranded Vebu Labs), it raised roughly $11.7M from equity-crowdfunding
investors, largely via StartEngine, and piloted units with partners including Capriotti''s and 800 Degrees Go. Piestro shut
down in January 2025 without shipping a production unit. It is a hardware and food-service company, not a software vendor:
it never ran a developer program, and no public API, SDK, webhook, developer portal or machine-readable contract of any
kind was ever published. This profile records that absence rather than inventing a surface.'
url: https://raw.githubusercontent.com/api-evangelist/piestro/refs/heads/main/apis.yml
deliveryModel:
model: unknown
open_source: false
commercial: false
callable_host: false
label: Delivery model not determined — needs a product licence on record
confidence: low
source:
- none
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
source:
- security
generated: '2026-09-02'
method: derived
image: https://cdn.prod.website-files.com/5ed521e4f155f4f157f0a61a/5ed66f0f9264a6758037ab33_Piestro_3_4_Mama_Baby_Button(long%20shadow)-min.png
x-type: company
x-source: harvest:secondary-market
x-source-url: https://forgeglobal.com/piestro_stock/
x-tier: stub
x-tier-reason: harvest
x-status: defunct
x-status-note: Ceased operations January 2025; incubated by Wavemaker Labs / Vebu Labs. The piestro.com domain still resolves
behind Cloudflare but answers our probes with a Turnstile interstitial; a legacy Webflow marketing site remains publicly
readable.
specificationVersion: '0.20'
created: '2026-08-26'
modified: '2026-08-26'
tags:
- Company
- Robotics
- Automation
- Food Service
- Restaurant Technology
- Vending
- Hardware
- Defunct
apis: []
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
common:
- type: DomainSecurity
url: security/piestro-domain-security.yml
- type: Website
url: https://piestro.com/
- type: LinkedIn
url: https://www.linkedin.com/company/piestro
x-enrichment:
date: '2026-08-26'
status: minimal
artifacts_added: 2
pass: local-v1
x-coverage:
state: none
reason: defunct
detail: Piestro was a pizza-vending-machine hardware maker, not a software vendor, and it ceased operations in January 2025
without shipping a production unit; the only publicly readable surface left is a stale Webflow marketing/crowdfunding
site whose entire link graph is Overview/Team/Press/Careers/Invest, with no developer, docs or API page anywhere, and
no first-party GitHub org, npm or PyPI package to fall back on.
evidence:
- url: https://piestro.webflow.io/
status: 200
- url: https://piestro.webflow.io/openapi.json
status: 404
- url: https://piestro.webflow.io/.well-known/agent-card.json
status: 404
- url: https://api.github.com/orgs/piestro
status: 404
- url: https://piestro.com/
status: 403
checked: '2026-08-26'