Internet Brands

Internet Brands is a KKR-owned digital media and software company, founded in 1998 and headquartered in El Segundo, California, that operates a portfolio of vertical franchises across health, dental, legal, and auto/home/travel markets. Its brands include WebMD and Medscape (health), WebMD Ignite and PulsePoint (health engagement), Henry Schein One and Dentrix (dental SaaS), FindLaw and Avvo (legal), and CarsDirect and Fodor's (auto, home, and travel). It was surfaced as a portfolio company of Battery Ventures and Redpoint Ventures and added to the API Evangelist network. The holding company does not publish a single unified public developer API; developer surfaces live with its individual operating brands.

Internet Brands is profiled on the APIs.io network. Tagged areas include Company, Digital Media, Health, Legal, and Dental.

Internet Brands’ developer surface includes product news, engineering blog, support, and 5 more developer resources.

🌐 Visit website 📡 Source on GitHub

15.0/100 emerging ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyDigital MediaHealthLegalDentalAutomotiveSaaSHolding Company

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 15.0/100 · emerging

Contract Quality 0.0 / 25

Developer Ergonomics 1.3 / 20

Commercial Clarity 4.2 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/internet-brands: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support

Support

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 3

The organization behind the API

Website

Website

News

News

Blog

Blog

Source (apis.yml)

aid: internet-brands
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/internet-brands.png
name: Internet Brands
description: Internet Brands is a KKR-owned digital media and software company, founded in 1998 and headquartered in El Segundo,
  California, that operates a portfolio of vertical franchises across health, dental, legal, and auto/home/travel markets.
  Its brands include WebMD and Medscape (health), WebMD Ignite and PulsePoint (health engagement), Henry Schein One and Dentrix
  (dental SaaS), FindLaw and Avvo (legal), and CarsDirect and Fodor's (auto, home, and travel). It was surfaced as a portfolio
  company of Battery Ventures and Redpoint Ventures and added to the API Evangelist network. The holding company does not
  publish a single unified public developer API; developer surfaces live with its individual operating brands.
url: https://raw.githubusercontent.com/api-evangelist/internet-brands/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- battery-ventures
- redpoint-ventures
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Digital Media
- Health
- Legal
- Dental
- Automotive
- SaaS
- Holding Company
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: http://www.internetbrands.com/
- type: News
  url: https://www.internetbrands.com/news
- type: Blog
  url: https://www.internetbrands.com/news
- type: Support
  url: https://www.internetbrands.com/contact-us
- type: TermsOfService
  url: https://www.internetbrands.com/ibterms
- type: PrivacyPolicy
  url: https://www.internetbrands.com/privacy
- type: DomainSecurity
  url: security/internet-brands-domain-security.yml
- type: LLMsTxt
  url: llms/internet-brands-llms.txt
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence