Internet Brands

Internet Brands is a KKR-owned digital media and software company, founded in 1998 and headquartered in El Segundo, California, that operates a portfolio of vertical franchises across health, dental, legal, and auto/home/travel markets. Its brands include WebMD and Medscape (health), WebMD Ignite and PulsePoint (health engagement), Henry Schein One and Dentrix (dental SaaS), FindLaw and Avvo (legal), and CarsDirect and Fodor's (auto, home, and travel). It was surfaced as a portfolio company of Battery Ventures and Redpoint Ventures and added to the API Evangelist network. The holding company does not publish a single unified public developer API; developer surfaces live with its individual operating brands.

Internet Brands is profiled on the APIs.io network. Tagged areas include Company, Digital Media, Health, Legal, and Dental.

Internet Brands’ developer surface includes product news, engineering blog, support, and 5 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

11.5/100 emerging ▬ flat Agent 10/100 agent aware Front door AI 3/6 light Heartbeat 97/100 alive saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

0 APIs 1 MCP Servers

Company Digital Media Health Legal Dental Automotive Software-as-a-Service Holding Company

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 11.5/100 · emerging

Contract Quality 0.0 / 21

Developer Ergonomics 1.2 / 17

Access Clarity 3.6 / 17

Operational Transparency 0.0 / 11

Contract Governance 0.0 / 10

Discoverability 5.1 / 9

Regulatory Posture 1.6 / 15

Agent readiness — 10/100 · agent aware

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Health regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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<a href="https://apis.io/providers/internet-brands/"><img src="https://apis.io/badge/internet-brands/card.svg" alt="Internet Brands on APIs.io — Kin Score by API Evangelist"></a>

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Agent readiness — checks not met, largest first (exact, from this profile):

Machine-Readable Contract +18 pts — api_specs includes an OpenAPI document
Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
Machine-Readable Auth +10 pts — a served openid-configuration/oauth-authorization-server carrying `issuer` (served), else the securitySchemes class in the provider OpenAPIs — bound (mutualTLS, DPoP, Signature) > negotiable (oauth2 authorizationCode/clientCredentials, openIdConnect) > bearer (http bearer, apiKey)
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
Stable Error Semantics +8 pts — OpenAPI $refs a shared error schema across 4xx/5xx responses (verified), else common[].type includes ErrorCatalog / ErrorCodes / DeclineCodes
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0

12 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 0.0 — up to +25.0 composite points
Developer Ergonomics scores 7.1 — up to +18.6 composite points
Access Clarity scores 21.1 — up to +15.8 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/internet-brands/apis.yml: open an issue on github.com/api-evangelist/internet-brands to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Standards implemented 2

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

Model Context Protocol (MCP)

measured — observed by APIs.io (verified)

Universal Commerce Protocol (UCP)

measured — observed by APIs.io (wix)

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Internet Brands MCP Server

Remote MCP server at www.internetbrands.com over HTTP; 10 tools listed.

MCP SERVER

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Internet Brands Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support

Support

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 3

The organization behind the API

Website

Website

News

News

Blog

Blog

Source (apis.yml)

aid: internet-brands
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - security
  generated: '2026-11-06'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/internet-brands.png
name: Internet Brands
description: Internet Brands is a KKR-owned digital media and software company, founded in 1998 and headquartered in El Segundo,
  California, that operates a portfolio of vertical franchises across health, dental, legal, and auto/home/travel markets.
  Its brands include WebMD and Medscape (health), WebMD Ignite and PulsePoint (health engagement), Henry Schein One and Dentrix
  (dental SaaS), FindLaw and Avvo (legal), and CarsDirect and Fodor's (auto, home, and travel). It was surfaced as a portfolio
  company of Battery Ventures and Redpoint Ventures and added to the API Evangelist network. The holding company does not
  publish a single unified public developer API; developer surfaces live with its individual operating brands.
url: https://raw.githubusercontent.com/api-evangelist/internet-brands/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- battery-ventures
- redpoint-ventures
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Digital Media
- Health
- Legal
- Dental
- Automotive
- Software-as-a-Service
- Holding Company
tags_raw:
- Company
- Digital Media
- Health
- Legal
- Dental
- Automotive
- SaaS
- Holding Company
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: http://www.internetbrands.com/
- type: News
  url: https://www.internetbrands.com/news
- type: Blog
  url: https://www.internetbrands.com/news
- type: Support
  url: https://www.internetbrands.com/contact-us
- type: TermsOfService
  url: https://www.internetbrands.com/ibterms
- type: PrivacyPolicy
  url: https://www.internetbrands.com/privacy
- type: DomainSecurity
  url: security/internet-brands-domain-security.yml
- type: LLMsTxt
  url: llms/internet-brands-llms.txt
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence

Internet Brands API — frequently asked questions

Does Internet Brands have an MCP server?

Yes. APIs.io lists 1 MCP server for Internet Brands: Remote MCP server at www.internetbrands.com over HTTP; 10 tools listed.

Is the Internet Brands API ready for AI agents?

Internet Brands has a Kin Score of 11.5 out of 100 (emerging) and an Agent Readiness score of 10.3 (agent-aware), scored by API Evangelist on 2026-11-06.

Work with this as data

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Tools for providers

9 MCP tools reach this

find_providersBrowse and filter every provider in the catalog.
get_provider_artifactsEvery artifact this provider publishes, grouped by type.
get_provider_operationsEvery operation across all of their OpenAPIs — one call instead of parsing every spec.
get_provider_toolsEvery MCP tool they ship, with the operation each wraps.
get_provider_evidenceHow each part of their score was established. Free — the basis for a claim should not sit behind it.
get_provider_ratingPRO — composite, band, trend and facet scores.
apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
resolveTurn a domain, URL or GitHub org into the provider it belongs to.
find_cohortsEvery scored population of providers in the catalog.

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