Homeboodle was a San Francisco rental marketplace startup that rebranded as "Lovely" around 2012. The product let renters search, apply for, and pay for apartments online, while giving landlords and property managers tools to list units, screen applicants, and collect rent. Backed by 500 Startups (now 500 Global) among other investors, Lovely (livelovely.com) was acquired by RentPath (the owner of Apartment Guide and Rent.com) for roughly $13M in April 2014. The company is now defunct as an independent product; livelovely.com issues a 301 redirect to apartmentguide.com and the former developer/API surface (hub.livelovely.com) is offline. This record is retained for historical and network-graph completeness rather than as an active API provider.
Homeboodle is profiled on the APIs.io network. Tagged areas include Company, Real-Estate, Rentals, Marketplace, and Property Management.
aid: homeboodle
deliveryModel:
model: unknown
open_source: false
commercial: false
callable_host: false
label: Delivery model not determined — needs a product licence on record
confidence: low
source:
- none
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
source:
- url: https://livelovely.com
status: 301
note: declared website redirects to https://ratelimited.apartmentguide.com/ — a different registrable domain (livelovely.com
-> apartmentguide.com), possible rename or acquisition (probed 2026-09-03, roadmap#169)
generated: '2026-07-22'
method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/homeboodle.png
name: Homeboodle
description: Homeboodle was a San Francisco rental marketplace startup that rebranded as "Lovely" around 2012. The product
let renters search, apply for, and pay for apartments online, while giving landlords and property managers tools to list
units, screen applicants, and collect rent. Backed by 500 Startups (now 500 Global) among other investors, Lovely (livelovely.com)
was acquired by RentPath (the owner of Apartment Guide and Rent.com) for roughly $13M in April 2014. The company is now
defunct as an independent product; livelovely.com issues a 301 redirect to apartmentguide.com and the former developer/API
surface (hub.livelovely.com) is offline. This record is retained for historical and network-graph completeness rather than
as an active API provider.
url: https://raw.githubusercontent.com/api-evangelist/homeboodle/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
x-status: defunct
x-former-name: Homeboodle
x-also-known-as: Lovely
x-acquired-by: RentPath
x-acquisition-year: '2014'
x-founders:
- Blake Pierson
- Doug Wormhoudt
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Real-Estate
- Rentals
- Marketplace
- Property Management
- PropTech
- Defunct
tags_raw:
- Company
- Real Estate
- Rentals
- Marketplace
- Property Management
- PropTech
- Defunct
apis: []
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
common:
- type: DomainSecurity
url: security/homeboodle-domain-security.yml
- type: Website
url: https://livelovely.com
x-enrichment:
date: '2026-07-19'
status: backfilled
pass: local-v1
note: backfilled from .gitignore signal + verified work evidence
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