Fashion, Inc. (Fab.com)

Fashion, Inc. was the legal entity behind Fab.com, the design-focused e-commerce and flash-sale marketplace founded in 2010 by Jason Goldberg and Bradford Shellhammer after pivoting from the Fabulis social network. Fab raised roughly $150M across rounds led by Menlo Ventures, Andreessen Horowitz and Atomico, listed Battery Ventures among its backers, and passed ten million members by December 2012 before layoffs and a collapse in growth. PCH International acquired Fab's digital assets in March 2015; the site was later repositioned around health and fitness goods and went offline in December 2022. The company is defunct and operated no public developer program or API. The fab.com domain is today registered to Epic Games, Inc. and serves Epic's unrelated Fab digital-asset marketplace, so nothing currently published at that host belongs to this company.

Fashion, Inc. (Fab.com) is profiled on the APIs.io network. Tagged areas include Company, E-Commerce, Retail, Design, and Consumer.

0 APIs
CompanyE-CommerceRetailDesignConsumerMarketplaceDefunct

Source (apis.yml)

apis.yml Raw ↑
aid: fashion
deliveryModel:
  model: unknown
  open_source: false
  commercial: false
  callable_host: false
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - none
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/fashion.png
name: Fashion, Inc. (Fab.com)
description: Fashion, Inc. was the legal entity behind Fab.com, the design-focused e-commerce and flash-sale marketplace founded
  in 2010 by Jason Goldberg and Bradford Shellhammer after pivoting from the Fabulis social network. Fab raised roughly $150M
  across rounds led by Menlo Ventures, Andreessen Horowitz and Atomico, listed Battery Ventures among its backers, and passed
  ten million members by December 2012 before layoffs and a collapse in growth. PCH International acquired Fab's digital assets
  in March 2015; the site was later repositioned around health and fitness goods and went offline in December 2022. The company
  is defunct and operated no public developer program or API. The fab.com domain is today registered to Epic Games, Inc. and
  serves Epic's unrelated Fab digital-asset marketplace, so nothing currently published at that host belongs to this company.
url: https://raw.githubusercontent.com/api-evangelist/fashion/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- battery-ventures
x-tier: stub
x-tier-reason: defunct-no-api-surface
x-status: defunct
x-defunct-date: 2022-12
x-acquired-by: PCH International
x-acquired-date: 2015-03
x-domain-reassigned: fab.com is registered to Epic Games, Inc. (MarkMonitor) and is not operated by this company; content
  served there must not be attributed to it
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- E-Commerce
- Retail
- Design
- Consumer
- Marketplace
- Defunct
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-20'
  status: nochange
  artifacts_added: 0
  pass: local-v1

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