elo7

Elo7 was a Brazilian online marketplace for handmade, customized, and creative products — frequently described as "the Etsy of Brazil." Founded in 2008 and headquartered in Sao Paulo, it connected independent artisans and small makers with buyers across Brazil for party supplies, decor, crafts, and personalized goods. Etsy acquired Elo7 in July 2021 for roughly USD 217 million, then sold it to Brazilian firm Enjoei S.A. in July 2023, after which the marketplace was wound down and stopped accepting new orders. Elo7 published no public developer API or OpenAPI; its GitHub organization holds only small internal frontend (AMD) utility libraries. This profile entered the API Evangelist network as an Insight Partners portfolio lead and is enriched here with the real, honest surface that remains.

elo7 is profiled on the APIs.io network. Tagged areas include Company, Marketplace, E-commerce, Handmade, and Crafts.

🌐 Visit website 📡 Source on GitHub
7.4/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
0 APIs
CompanyMarketplaceE-commerceHandmadeCraftsBrazilConsumerDefunct

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 7.4/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.0 / 20
Commercial Clarity 0.0 / 20
Operational Transparency 0.7 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/elo7: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Elo7 Domain Security

TLSv1.3 · DMARC

SECURITY

Resources

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrganization
GitHubOrganization

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity

Company 1

The organization behind the API

Website
Website

Source (apis.yml)

apis.yml Raw ↑ 
aid: elo7
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/elo7.png
name: elo7
description: Elo7 was a Brazilian online marketplace for handmade, customized, and creative products — frequently described
  as "the Etsy of Brazil." Founded in 2008 and headquartered in Sao Paulo, it connected independent artisans and small makers
  with buyers across Brazil for party supplies, decor, crafts, and personalized goods. Etsy acquired Elo7 in July 2021 for
  roughly USD 217 million, then sold it to Brazilian firm Enjoei S.A. in July 2023, after which the marketplace was wound
  down and stopped accepting new orders. Elo7 published no public developer API or OpenAPI; its GitHub organization holds
  only small internal frontend (AMD) utility libraries. This profile entered the API Evangelist network as an Insight Partners
  portfolio lead and is enriched here with the real, honest surface that remains.
url: https://raw.githubusercontent.com/api-evangelist/elo7/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- insight-partners
x-tier: stub
x-tier-reason: portfolio-lead
x-status: defunct
x-status-note: Marketplace wound down after Etsy sold Elo7 to Enjoei S.A. in July 2023; no public API.
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Marketplace
- E-commerce
- Handmade
- Crafts
- Brazil
- Consumer
- Defunct
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/elo7-domain-security.yml
- type: Website
  url: http://www.elo7.com.br/
- type: GitHubOrganization
  url: https://github.com/elo7
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence