Elo7 was a Brazilian online marketplace for handmade, customized, and creative products — frequently described as "the Etsy of Brazil." Founded in 2008 and headquartered in Sao Paulo, it connected independent artisans and small makers with buyers across Brazil for party supplies, decor, crafts, and personalized goods. Etsy acquired Elo7 in July 2021 for roughly USD 217 million, then sold it to Brazilian firm Enjoei S.A. in July 2023, after which the marketplace was wound down and stopped accepting new orders. Elo7 published no public developer API or OpenAPI; its GitHub organization holds only small internal frontend (AMD) utility libraries. This profile entered the API Evangelist network as an Insight Partners portfolio lead and is enriched here with the real, honest surface that remains.
elo7 is profiled on the APIs.io network. Tagged areas include Company, Marketplace, E-Commerce, Handmade, and Crafts.
aid: elo7
deliveryModel:
model: unknown
open_source: false
commercial: false
callable_host: false
label: Delivery model not determined — needs a product licence on record
confidence: low
source:
- none
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
source: []
generated: '2026-07-22'
method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/elo7.png
name: elo7
description: Elo7 was a Brazilian online marketplace for handmade, customized, and creative products — frequently described
as "the Etsy of Brazil." Founded in 2008 and headquartered in Sao Paulo, it connected independent artisans and small makers
with buyers across Brazil for party supplies, decor, crafts, and personalized goods. Etsy acquired Elo7 in July 2021 for
roughly USD 217 million, then sold it to Brazilian firm Enjoei S.A. in July 2023, after which the marketplace was wound
down and stopped accepting new orders. Elo7 published no public developer API or OpenAPI; its GitHub organization holds
only small internal frontend (AMD) utility libraries. This profile entered the API Evangelist network as an Insight Partners
portfolio lead and is enriched here with the real, honest surface that remains.
url: https://raw.githubusercontent.com/api-evangelist/elo7/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- insight-partners
x-tier: stub
x-tier-reason: portfolio-lead
x-status: defunct
x-status-note: Marketplace wound down after Etsy sold Elo7 to Enjoei S.A. in July 2023; no public API.
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Marketplace
- E-Commerce
- Handmade
- Crafts
- Brazil
- Consumer
- Defunct
tags_raw:
- Company
- Marketplace
- E-commerce
- Handmade
- Crafts
- Brazil
- Consumer
- Defunct
apis: []
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
common:
- type: DomainSecurity
url: security/elo7-domain-security.yml
- type: Website
url: http://www.elo7.com.br/
- type: GitHubOrganization
url: https://github.com/elo7
x-enrichment:
date: '2026-07-19'
status: backfilled
pass: local-v1
note: backfilled from .gitignore signal + verified work evidence
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