BrightPlan

BrightPlan is a San Jose, California based financial wellness company that sells a Total Financial Wellness platform to enterprise HR and benefits teams, combining a self-service digital financial planning application, an AI-powered financial wellness coach, and access to human CFP fiduciary advisors. BrightPlan LLC is an SEC-registered investment adviser, and the product is delivered to employees as an employer-sponsored benefit rather than as a self-serve consumer subscription. The employee experience runs at my.brightplan.com and web.brightplan.com with iOS and Android apps; employer value is framed around benefits engagement, retention, and measurable financial wellbeing. BrightPlan markets HRIS and benefits-system integration to employers but publishes no public developer program, API reference, or machine-readable specification of any kind.

BrightPlan is profiled on the APIs.io network. Tagged areas include Financial Wellness, Financial Planning, Employee Benefits, Human Resources, and Wealth Management.

BrightPlan’s developer surface includes engineering blog, support, and 7 more developer resources.

13.9/100 emerging ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-08-17 · rubric v0.11.0
0 APIs
Financial WellnessFinancial PlanningEmployee BenefitsHuman ResourcesWealth ManagementFinancial ServicesRetirementInvestment AdviceCompany

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-17 · rubric v0.11.0
Composite quality — 13.9/100 · emerging
Contract Quality 0.0 / 25
Developer Ergonomics 1.3 / 20
Commercial Clarity 6.8 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 5.7 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/brightplan: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Brightplan Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Get Started 1

Portal, sign-up, and the first successful call

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

Access & Security 1

Authentication, authorization, and security posture

Operate 1

Status, limits, changes, and where to get help

Commercial 2

Pricing, plans, and the legal terms of use

Company 3

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: brightplan
name: BrightPlan
description: BrightPlan is a San Jose, California based financial wellness company that sells a Total Financial Wellness platform
  to enterprise HR and benefits teams, combining a self-service digital financial planning application, an AI-powered financial
  wellness coach, and access to human CFP fiduciary advisors. BrightPlan LLC is an SEC-registered investment adviser, and
  the product is delivered to employees as an employer-sponsored benefit rather than as a self-serve consumer subscription.
  The employee experience runs at my.brightplan.com and web.brightplan.com with iOS and Android apps; employer value is framed
  around benefits engagement, retention, and measurable financial wellbeing. BrightPlan markets HRIS and benefits-system integration
  to employers but publishes no public developer program, API reference, or machine-readable specification of any kind.
image: https://www.brightplan.com/wp-content/uploads/favicon.png
url: https://raw.githubusercontent.com/api-evangelist/brightplan/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
specificationVersion: '0.20'
created: '2026-08-08'
modified: '2026-08-08'
tags:
- Financial Wellness
- Financial Planning
- Employee Benefits
- Human Resources
- Wealth Management
- Financial Services
- Retirement
- Investment Advice
- Company
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/brightplan-domain-security.yml
- type: Website
  url: https://www.brightplan.com/
- type: Blog
  url: https://www.brightplan.com/blog/
- type: BlogRSS
  url: https://www.brightplan.com/blog/feed/
- type: Support
  url: https://www.brightplan.com/contact-us/
- type: TermsOfService
  url: https://www.brightplan.com/terms-of-service/
- type: PrivacyPolicy
  url: https://www.brightplan.com/privacy-notice/
- type: Login
  url: https://my.brightplan.com/
- type: LLMsTxt
  url: llms/brightplan-llms.txt
x-enrichment:
  date: '2026-08-08'
  status: minimal
  artifacts_added: 2
  pass: local-v1
x-coverage:
  state: none
  reason: no-developer-program
  detail: BrightPlan sells an employer-sponsored financial wellness benefit, not a platform — the only live API is the undocumented
    backend behind its own employee app at my.brightplan.com/api, which answers every specification path with a structured
    JSON 404 ("API url GET /api/openapi.json is invalid"), and no developer portal, API reference, SDK, package or GitHub
    organization exists anywhere.
  evidence:
  - url: https://www.brightplan.com/developers
    status: 404
  - url: https://my.brightplan.com/api/openapi.json
    status: 404
  - url: https://www.brightplan.com/.well-known/agent-card.json
    status: 404
  - url: https://www.brightplan.com/llms.txt
    status: 200
  checked: '2026-08-08'