BrightPlan

aid: brightplan
name: BrightPlan
description: BrightPlan is a San Jose, California based financial wellness company that sells a Total Financial Wellness platform
  to enterprise HR and benefits teams, combining a self-service digital financial planning application, an AI-powered financial
  wellness coach, and access to human CFP fiduciary advisors. BrightPlan LLC is an SEC-registered investment adviser, and
  the product is delivered to employees as an employer-sponsored benefit rather than as a self-serve consumer subscription.
  The employee experience runs at my.brightplan.com and web.brightplan.com with iOS and Android apps; employer value is framed
  around benefits engagement, retention, and measurable financial wellbeing. BrightPlan markets HRIS and benefits-system integration
  to employers but publishes no public developer program, API reference, or machine-readable specification of any kind.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - security
  generated: '2026-09-02'
  method: derived
image: https://www.brightplan.com/wp-content/uploads/favicon.png
url: https://raw.githubusercontent.com/api-evangelist/brightplan/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
specificationVersion: '0.23'
created: '2026-08-08'
modified: '2026-08-08'
tags:
- Financial Wellness
- Financial Planning
- Employee Benefits
- Human Resources
- Wealth Management
- Financial-Services
- Retirement
- Investment Advice
- Company
tags_raw:
- Financial Wellness
- Financial Planning
- Employee Benefits
- Human Resources
- Wealth Management
- Financial Services
- Retirement
- Investment Advice
- Company
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/brightplan-domain-security.yml
- type: Website
  url: https://www.brightplan.com/
- type: Blog
  url: https://www.brightplan.com/blog/
- type: BlogRSS
  url: https://www.brightplan.com/blog/feed/
- type: Support
  url: https://www.brightplan.com/contact-us/
- type: TermsOfService
  url: https://www.brightplan.com/terms-of-service/
- type: PrivacyPolicy
  url: https://www.brightplan.com/privacy-notice/
- type: Login
  url: https://my.brightplan.com/
- type: LLMsTxt
  url: llms/brightplan-llms.txt
x-enrichment:
  date: '2026-08-08'
  status: minimal
  artifacts_added: 2
  pass: local-v1
x-coverage:
  state: none
  reason: no-developer-program
  detail: BrightPlan sells an employer-sponsored financial wellness benefit, not a platform — the only live API is the undocumented
    backend behind its own employee app at my.brightplan.com/api, which answers every specification path with a structured
    JSON 404 ("API url GET /api/openapi.json is invalid"), and no developer portal, API reference, SDK, package or GitHub
    organization exists anywhere.
  evidence:
  - url: https://www.brightplan.com/developers
    status: 404
  - url: https://my.brightplan.com/api/openapi.json
    status: 404
  - url: https://www.brightplan.com/.well-known/agent-card.json
    status: 404
  - url: https://www.brightplan.com/llms.txt
    status: 200
  checked: '2026-08-08'