B12 website screenshot

B12

B12 is an AI-powered website builder that generates professional websites, online stores, and web apps from a short prompt. Founded on a human-in-the-loop model and now driven by its B12 3.0 AI Agent (launched February 2026), the platform lets solopreneurs, consultants, freelancers, and growing teams describe a business idea and launch a site in minutes, then run that business online with built-in tools for SEO, online payments and invoicing, scheduling, email marketing, client intake, contact management, and contracts with eSignatures. B12 offers self-serve DIY plans as well as Expert plans where its design and content team handles setup and ongoing updates. Over 4 million websites have been built on B12. B12 exposes its website-generation capability to AI agents through two live, anonymous, remote Model Context Protocol (MCP) endpoints, two provider-published Claude Agent Skills, and a Website Generator GPT, but publishes no general-purpose public REST API, no OpenAPI, and no developer portal.

B12 is listed with 1 API on the APIs.io network. Tagged areas include Company, Enterprise, Website Builder, Artificial Intelligence, and No-Code.

B12’s developer surface includes support, engineering blog, pricing, signup flow, authentication, and 18 more developer resources.

29.4/100 thin ▬ flat Agent 22/100 agent aware Front door AI 3/6 light Heartbeat 100/100 alive saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →
AccessFreemium
1 API 1 MCP Servers 2 Agent Skills
CompanyEnterpriseWebsite BuilderArtificial IntelligenceNo-CodeSmall BusinessWebsite GenerationMCPSEOPayments

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0
Regulatory Posture applies to this provider. Its tags matched the Payments regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.
The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.
Show this score on your site. Kin Score badge preview for B12 It updates itself when the score changes. Paste this where you link to your API docs:
<a href="https://apis.io/providers/b12/"><img src="https://apis.io/badge/b12/card.svg" alt="B12 on APIs.io — Kin Score by API Evangelist"></a>
Other styles, a README pill and a shields.io endpoint are on the badge page.
Raise your score.
Agent readiness — checks not met, largest first (exact, from this profile):
  • Machine-Readable Contract +18 pts — api_specs includes an OpenAPI document
  • Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
  • Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
  • A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
  • Request/Response Examples +7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link
  • Registration Without a Human +6 pts — a `registration_endpoint` in the served RFC 8414 / OIDC discovery document
7 more unmet checks in the Agent Readiness table above.
Kin Score — facets with the most composite points still available (weight × headroom):
Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/b12/apis.yml: open an issue on github.com/api-evangelist/b12 to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

MarketPositionDepthRegistered MCP serverDeclares compatibility
Agent Skills (SKILL.md packages) builds-on 26.8 (thin) - 1
Wix App Market (third-party apps for Wix sites) builds-on 26.8 (thin) - 1

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

Standards implemented 2

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

measured — observed by APIs.io (verified)
measured — observed by APIs.io (published)

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

B12 Website Generator MCP Server

B12's Model Context Protocol server, and the only machine-callable surface B12 publishes. It exposes a single tool, generate_website, which builds a website draft with AI from a...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

B12 MCP Server

Remote MCP server at b12.io; 1 tool listed.

MCP SERVER

Agent Skills 2

Packaged agent skills for driving this provider's APIs from an AI assistant.

b12-website-editor

AGENT SKILL

website-generator

AGENT SKILL

B12 API pricing

Prices published by B12. A free plan or tier is listed.

PlanPrice
Free Free
Website $49
Website + Client Engagement $78

Plan details, limits and sources →

Pricing Plans 1

Published pricing tiers and plan structures.

B12 Plans Pricing

3 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

B12 Rate Limits

0 limits

RATE LIMITS

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

B12 Authentication

none · 2 schemes

SECURITY

B12 Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Get Started 1

Portal, sign-up, and the first successful call

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 5

Pagination, idempotency, versioning, errors, and events

Build 2

SDKs, sample code, and the tooling you integrate with

Access & Security 2

Authentication, authorization, and security posture

Operate 3

Status, limits, changes, and where to get help

Commercial 4

Pricing, plans, and the legal terms of use

Company 2

The organization behind the API

Other 1

Properties that don't map to a standard resource type

Source (apis.yml)

apis.yml Raw ↑
aid: b12
name: B12
description: B12 is an AI-powered website builder that generates professional websites, online stores, and web apps from a
  short prompt. Founded on a human-in-the-loop model and now driven by its B12 3.0 AI Agent (launched February 2026), the
  platform lets solopreneurs, consultants, freelancers, and growing teams describe a business idea and launch a site in minutes,
  then run that business online with built-in tools for SEO, online payments and invoicing, scheduling, email marketing, client
  intake, contact management, and contracts with eSignatures. B12 offers self-serve DIY plans as well as Expert plans where
  its design and content team handles setup and ongoing updates. Over 4 million websites have been built on B12. B12 exposes
  its website-generation capability to AI agents through two live, anonymous, remote Model Context Protocol (MCP) endpoints,
  two provider-published Claude Agent Skills, and a Website Generator GPT, but publishes no general-purpose public REST API,
  no OpenAPI, and no developer portal.
url: https://raw.githubusercontent.com/api-evangelist/b12/refs/heads/main/apis.yml
deliveryModel:
  model: saas
  license_evidence:
    not_product:
    - b12io/website-generator-mcp
  open_source: unknown
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: low
  source:
  - pricing
  - repository-not-product
  generated: '2026-09-25'
  method: derived
accessModel:
  pricing: freemium
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Freemium
  confidence: high
  probe_state: covered
  source:
  - plans
  - authentication
  - rate-limits
  - security
  generated: '2026-11-06'
  method: derived
image: https://www.b12.io/static-assets/images/ai-website-builder.jpeg
x-type: company
x-source: vc-portfolio
x-backed-by:
- general-catalyst
x-tier: enriched
x-tier-reason: live MCP surface probed; provider-published skills, llms.txt and packages harvested
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Enterprise
- Website Builder
- Artificial Intelligence
- No-Code
- Small Business
- Website Generation
- MCP
- SEO
- Payments
tags_raw:
- Company
- Enterprise
- Website Builder
- AI
- No-Code
- Small Business
- Website Generation
- Model Context Protocol
- SEO
- Payments
apis:
- name: B12 Website Generator MCP Server
  description: 'B12''s Model Context Protocol server, and the only machine-callable surface B12 publishes. It exposes a single
    tool, generate_website, which builds a website draft with AI from a business name, description, image keywords and subtitle,
    then returns a static preview image and a signup link to claim and edit the site. Two remote deployments run in parallel:
    mcp.b12.io/mcp serves Claude with an MCP-UI preview resource, and b12.io/mcp serves ChatGPT Apps. Both answer anonymously
    with no API key, token or OAuth challenge.'
  humanURL: https://github.com/b12io/website-generator-mcp-server
  baseURL: https://mcp.b12.io/mcp
  tags:
  - MCP
  - Website Generation
  - Artificial Intelligence
  tags_raw:
  - Model Context Protocol
  - Website Generation
  - AI
  properties:
  - type: MCPServer
    url: mcp/b12-mcp.yml
  - type: Authentication
    url: authentication/b12-authentication.yml
  - type: ErrorCatalog
    url: errors/b12-problem-types.yml
  - type: Conventions
    url: conventions/b12-conventions.yml
  - type: RateLimits
    url: rate-limits/b12-rate-limits.yml
  - type: SourceCode
    url: https://github.com/b12io/website-generator-mcp
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.b12.io
- type: MCPServer
  name: B12 Website Generator MCP Server
  url: mcp/b12-mcp.yml
- type: LLMsTxt
  url: llms/b12-llms.txt
- type: DomainSecurity
  url: security/b12-domain-security.yml
- type: GitHubOrganization
  url: https://github.com/b12io
- type: HelpCenter
  url: https://support.b12.io/en
- type: Support
  url: https://www.b12.io/support/
- type: Blog
  url: https://www.b12.io/resource-center/
- type: Pricing
  url: https://www.b12.io/pricing/
- type: SignUp
  url: https://b12.io/signup/
- type: TermsOfService
  url: https://www.b12.io/terms-of-service/
- type: PrivacyPolicy
  url: https://www.b12.io/privacy-policy/
- type: Packages
  url: packages/b12-packages.yml
- type: AgentSkill
  name: B12 Claude Agent Skills (provider-published)
  url: skills/_index.yml
- type: Authentication
  url: authentication/b12-authentication.yml
- type: ErrorCatalog
  url: errors/b12-problem-types.yml
- type: Conventions
  url: conventions/b12-conventions.yml
- type: Conformance
  url: conformance/b12-conformance.yml
- type: Lifecycle
  url: lifecycle/b12-lifecycle.yml
- type: Components
  url: components/b12-components.yml
- type: RateLimits
  url: rate-limits/b12-rate-limits.yml
- type: Plans
  url: plans/b12-plans-pricing.yml
- type: ContentSignal
  name: Content Signals declaration in robots.txt (ai-train=yes, search=yes, ai-input=yes)
  url: well-known/b12-robots.txt
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 12
  pass: local-v1
x-coverage:
  state: covered
  note: 'B12 has no REST API and no OpenAPI, but it is not a thin profile: its agent surface is real, live and fully probeable.
    Two anonymous remote MCP endpoints returned complete tool schemas, and B12 publishes its own Agent Skills, an llms.txt
    and a Content Signals declaration.'
  checked: '2026-08-13'

B12 API — frequently asked questions

Does B12 have an API?

Yes. APIs.io lists 1 API from B12, including B12 Website Generator MCP Server.

How do I authenticate with the B12 API?

B12 uses bearer-token authentication (none · 2 schemes). The details are profiled on APIs.io as B12 Authentication.

How much does the B12 API cost?

B12 publishes its prices; its Website plan is $49 as of 2026-08-13. APIs.io lists 3 pricing plans for B12, with each plan's price, limits and inclusions under Pricing on this page.

Does B12 have an MCP server?

Yes. APIs.io lists 1 MCP server for B12: Remote MCP server at b12.io; 1 tool listed.

Is the B12 API ready for AI agents?

B12 has a Kin Score of 29.4 out of 100 (thin) and an Agent Readiness score of 22.3 (agent-aware), scored by API Evangelist on 2026-11-06.

Work with this as data

Every provider here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

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  • get_provider_evidenceHow each part of their score was established. Free — the basis for a claim should not sit behind it.
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