Vela Labs

Vela Labs, Inc. (Vela, formerly Hive) is a San Francisco company founded in 2018 by Justin Killian and Jason Abaluck that provides an AI-driven platform helping eCommerce sellers manage, optimize, and grow their businesses across multiple channels from a single account. Vela supports Etsy, Shopify, eBay, and Faire, offering bulk listing editing, AI-assisted listing creation and optimization, photo editing, and multi-channel publishing for tens of thousands of sellers. A 500 Global portfolio company that has raised $5.5M. Vela consumes the official APIs of the marketplaces it supports but publishes no public API, developer portal, or machine-readable surface of its own.

Vela Labs is profiled on the APIs.io network. Tagged areas include Company, E-Commerce, Sellers, Listings, and Bulk Editing.

Vela Labs’ developer surface includes pricing, signup flow, support, FAQ, and 4 more developer resources.

10.9/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-08-20 · rubric v0.12.0
0 APIs
CompanyE-CommerceSellersListingsBulk EditingEtsyShopifyeBayArtificial Intelligence

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-20 · rubric v0.12.0
Composite quality — 10.9/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 1.0 / 20
Access Clarity 4.2 / 20
Operational Transparency 0.7 / 13
Contract Governance 0.0 / 12
Discoverability 5.0 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
Documented Reversibility 0 / 6
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/vela-labs: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Vela Labs Domain Security

TLSv1.3 · DMARC

SECURITY

Resources

Get Started 1

Portal, sign-up, and the first successful call

Access & Security 1

Authentication, authorization, and security posture

Operate 3

Status, limits, changes, and where to get help

Commercial 2

Pricing, plans, and the legal terms of use

Company 1

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: vela-labs
name: Vela Labs
description: Vela Labs, Inc. (Vela, formerly Hive) is a San Francisco company founded in 2018 by Justin Killian and Jason
  Abaluck that provides an AI-driven platform helping eCommerce sellers manage, optimize, and grow their businesses across
  multiple channels from a single account. Vela supports Etsy, Shopify, eBay, and Faire, offering bulk listing editing, AI-assisted
  listing creation and optimization, photo editing, and multi-channel publishing for tens of thousands of sellers. A 500 Global
  portfolio company that has raised $5.5M. Vela consumes the official APIs of the marketplaces it supports but publishes no
  public API, developer portal, or machine-readable surface of its own.
url: https://raw.githubusercontent.com/api-evangelist/vela-labs/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-21'
image: https://welcome.getvela.com/apple-icon.png
tags:
- Company
- E-Commerce
- Sellers
- Listings
- Bulk Editing
- Etsy
- Shopify
- eBay
- Artificial Intelligence
tags_raw:
- Company
- eCommerce
- Sellers
- Listings
- Bulk Editing
- Etsy
- Shopify
- eBay
- Artificial Intelligence
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/vela-labs-domain-security.yml
- type: Website
  url: https://welcome.getvela.com
- type: Pricing
  url: https://welcome.getvela.com/pricing/
- type: SignUp
  url: https://app.getvela.com/auth/sign-up
- type: Support
  url: https://getvela.ai/help
- type: PrivacyPolicy
  url: https://getvela.ai/help/post/privacy-policy
- type: Roadmap
  url: https://getvela.com/community/wishlist
- type: FAQ
  url: https://www.getvela.com/community/faqs
x-enrichment:
  date: '2026-07-21'
  status: minimal
  artifacts_added: 1
  pass: local-v1