Vela Labs

Vela Labs, Inc. (Vela, formerly Hive) is a San Francisco company founded in 2018 by Justin Killian and Jason Abaluck that provides an AI-driven platform helping eCommerce sellers manage, optimize, and grow their businesses across multiple channels from a single account. Vela supports Etsy, Shopify, eBay, and Faire, offering bulk listing editing, AI-assisted listing creation and optimization, photo editing, and multi-channel publishing for tens of thousands of sellers. A 500 Global portfolio company that has raised $5.5M. Vela consumes the official APIs of the marketplaces it supports but publishes no public API, developer portal, or machine-readable surface of its own.

Vela Labs is profiled on the APIs.io network. Tagged areas include Company, eCommerce, Sellers, Listings, and Bulk Editing.

Vela Labs’ developer surface includes pricing, signup flow, support, FAQ, and 4 more developer resources.

🌐 Visit website 📡 Source on GitHub
15.1/100 emerging ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
0 APIs
CompanyeCommerceSellersListingsBulk EditingEtsyShopifyeBayArtificial Intelligence

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 15.1/100 · emerging
Contract Quality 0.0 / 25
Developer Ergonomics 0.9 / 20
Commercial Clarity 6.8 / 20
Operational Transparency 0.7 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/vela-labs: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Vela Labs Domain Security

TLSv1.3 · DMARC

SECURITY

Resources

Get Started 1

Portal, sign-up, and the first successful call

SignUp
SignUp

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity

Operate 3

Status, limits, changes, and where to get help

Support
Support
 Roadmap
Roadmap
 FAQ
FAQ

Commercial 2

Pricing, plans, and the legal terms of use

Pricing
Pricing
 PrivacyPolicy
PrivacyPolicy

Company 1

The organization behind the API

Website
Website

Source (apis.yml)

apis.yml Raw ↑ 
aid: vela-labs
name: Vela Labs
description: Vela Labs, Inc. (Vela, formerly Hive) is a San Francisco company founded in 2018 by Justin Killian and Jason
  Abaluck that provides an AI-driven platform helping eCommerce sellers manage, optimize, and grow their businesses across
  multiple channels from a single account. Vela supports Etsy, Shopify, eBay, and Faire, offering bulk listing editing, AI-assisted
  listing creation and optimization, photo editing, and multi-channel publishing for tens of thousands of sellers. A 500 Global
  portfolio company that has raised $5.5M. Vela consumes the official APIs of the marketplaces it supports but publishes no
  public API, developer portal, or machine-readable surface of its own.
url: https://raw.githubusercontent.com/api-evangelist/vela-labs/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-21'
image: https://welcome.getvela.com/apple-icon.png
tags:
- Company
- eCommerce
- Sellers
- Listings
- Bulk Editing
- Etsy
- Shopify
- eBay
- Artificial Intelligence
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/vela-labs-domain-security.yml
- type: Website
  url: https://welcome.getvela.com
- type: Pricing
  url: https://welcome.getvela.com/pricing/
- type: SignUp
  url: https://app.getvela.com/auth/sign-up
- type: Support
  url: https://getvela.ai/help
- type: PrivacyPolicy
  url: https://getvela.ai/help/post/privacy-policy
- type: Roadmap
  url: https://getvela.com/community/wishlist
- type: FAQ
  url: https://www.getvela.com/community/faqs
x-enrichment:
  date: '2026-07-21'
  status: minimal
  artifacts_added: 1
  pass: local-v1