Vela Labs

Vela Labs, Inc. (Vela, formerly Hive) is a San Francisco company founded in 2018 by Justin Killian and Jason Abaluck that provides an AI-driven platform helping eCommerce sellers manage, optimize, and grow their businesses across multiple channels from a single account. Vela supports Etsy, Shopify, eBay, and Faire, offering bulk listing editing, AI-assisted listing creation and optimization, photo editing, and multi-channel publishing for tens of thousands of sellers. A 500 Global portfolio company that has raised $5.5M. Vela consumes the official APIs of the marketplaces it supports but publishes no public API, developer portal, or machine-readable surface of its own.

Vela Labs is profiled on the APIs.io network. Tagged areas include Company, E-Commerce, Sellers, Listings, and Bulk Editing.

Vela Labs’ developer surface includes pricing, signup flow, support, FAQ, and 5 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

16.1/100 emerging ▬ flat Agent 0/100 human only Front door AI 4/6 moderate saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

AccessPaid

0 APIs

Company E-Commerce Sellers ListingsBulk EditingEtsyShopify eBay Artificial Intelligence

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 16.1/100 · emerging

Contract Quality 0.0 / 21

Developer Ergonomics 0.8 / 17

Access Clarity 8.9 / 17

Operational Transparency 0.6 / 11

Contract Governance 0.0 / 10

Discoverability 4.1 / 9

Regulatory Posture 1.4 / 15

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

Machine-Readable Contract +18 pts — api_specs includes an OpenAPI document
MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship
Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
Machine-Readable Auth +10 pts — a served openid-configuration/oauth-authorization-server carrying `issuer` (served), else the securitySchemes class in the provider OpenAPIs — bound (mutualTLS, DPoP, Signature) > negotiable (oauth2 authorizationCode/clientCredentials, openIdConnect) > bearer (http bearer, apiKey)
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
Stable Error Semantics +8 pts — OpenAPI $refs a shared error schema across 4xx/5xx responses (verified), else common[].type includes ErrorCatalog / ErrorCodes / DeclineCodes

13 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 0.0 — up to +25.0 composite points
Developer Ergonomics scores 4.8 — up to +19.0 composite points
Operational Transparency scores 5.3 — up to +12.3 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/vela-labs/apis.yml: open an issue on github.com/api-evangelist/vela-labs to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Vela Labs API pricing

Prices published by Vela Labs, read 2026-10-07 from welcome.getvela.com/pricing/.

Plan	Price
Vela Lite	$29.95/ Per shop Per month per shop Includes: 0 - 500 listings tier pricing; standard profiles 5
Vela Plus	$39.95/ Per shop Per month per shop Includes: Unlimited standard profiles; AI features
501 - 1K listings	$34.95 per shop Includes: 501 - 1K listings
1K - 2.5K listings	$39.95 per shop Includes: 1K - 2.5K listings
2.5K - 5K listings	$44.95 per shop Includes: 2.5K - 5K listings
5K - 7.5K listings	$49.95 per shop Includes: 5K - 7.5K listings
7.5K - 10K listings	$54.95 per shop Includes: 7.5K - 10K listings
10K+ listings	Contact us per shop Includes: 10K+ listings

Plan details, limits and sources →

Pricing Plans 1

Published pricing tiers and plan structures.

Vela Labs Plans Pricing

8 plans

PLANS

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Vela Labs Domain Security

TLSv1.3 · DMARC

SECURITY

Resources

Get Started 1

Portal, sign-up, and the first successful call

SignUp

SignUp

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Operate 3

Status, limits, changes, and where to get help

Support

Support

Roadmap

Roadmap

FAQ

FAQ

Commercial 3

Pricing, plans, and the legal terms of use

Plans

Plans

Pricing

Pricing

PrivacyPolicy

PrivacyPolicy

Company 1

The organization behind the API

Website

Website

Source (apis.yml)

aid: vela-labs
name: Vela Labs
description: Vela Labs, Inc. (Vela, formerly Hive) is a San Francisco company founded in 2018 by Justin Killian and Jason
  Abaluck that provides an AI-driven platform helping eCommerce sellers manage, optimize, and grow their businesses across
  multiple channels from a single account. Vela supports Etsy, Shopify, eBay, and Faire, offering bulk listing editing, AI-assisted
  listing creation and optimization, photo editing, and multi-channel publishing for tens of thousands of sellers. A 500 Global
  portfolio company that has raised $5.5M. Vela consumes the official APIs of the marketplaces it supports but publishes no
  public API, developer portal, or machine-readable surface of its own.
url: https://raw.githubusercontent.com/api-evangelist/vela-labs/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: paid
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Paid
  confidence: low
  source:
  - plans
  - security
  generated: '2026-11-06'
  method: derived
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-21'
image: https://welcome.getvela.com/apple-icon.png
tags:
- Company
- E-Commerce
- Sellers
- Listings
- Bulk Editing
- Etsy
- Shopify
- eBay
- Artificial Intelligence
tags_raw:
- Company
- eCommerce
- Sellers
- Listings
- Bulk Editing
- Etsy
- Shopify
- eBay
- Artificial Intelligence
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Plans
  url: plans/vela-labs-plans-pricing.yml
- type: DomainSecurity
  url: security/vela-labs-domain-security.yml
- type: Website
  url: https://welcome.getvela.com
- type: Pricing
  url: https://welcome.getvela.com/pricing/
- type: SignUp
  url: https://app.getvela.com/auth/sign-up
- type: Support
  url: https://getvela.ai/help
- type: PrivacyPolicy
  url: https://getvela.ai/help/post/privacy-policy
- type: Roadmap
  url: https://getvela.com/community/wishlist
- type: FAQ
  url: https://www.getvela.com/community/faqs
x-enrichment:
  date: '2026-07-21'
  status: minimal
  artifacts_added: 1
  pass: local-v1

Vela Labs API — frequently asked questions

How much does the Vela Labs API cost?

Vela Labs publishes its prices; its Vela Lite plan is $29.95/ Per shop Per month per shop as of 2026-10-07. APIs.io lists 8 pricing plans for Vela Labs, with each plan's price, limits and inclusions under Pricing on this page.

Is the Vela Labs API ready for AI agents?

Vela Labs has a Kin Score of 16.1 out of 100 (emerging) and an Agent Readiness score of 0.0 (human-only), scored by API Evangelist on 2026-11-06.

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