Trufla

aid: trufla
url: https://raw.githubusercontent.com/api-evangelist/trufla/refs/heads/main/apis.yml
name: Trufla
kind: company
description: 'Trufla Technology is a Calgary, Alberta insurtech that builds digital distribution software for independent
  property and casualty insurance brokerages, serving 300+ brokerages primarily across Canada with some UK clients. Founded
  in 2018 by Sherif Gemayel out of Sharp Insurance''s in-house tooling (SharpMobile plus the E-Method digital agency), Trufla
  sells a broker-channel suite rather than underwriting risk itself: truWeb for broker websites, SEO and digital marketing;
  truMarket, an insurance CRM with a "Quote Bind Issue" rating workflow, lead management, an app store and a marketplace;
  truMobile, a customer self-service app and broker portal with policy access, document delivery, claim reporting and a marketplace
  for auxiliary products such as travel, roadside and pet; DataHub with the Policy KPI Dashboard and AI Retention X-Ray; Trudi,
  an AI insurance assistant; and PolicyPro, a contracted back-office outsourcing service. Its API posture is entirely partner-gated
  and inbound. Trufla publishes no public developer portal and no self-serve API — developer.trufla.com, developers.trufla.com,
  docs.trufla.com and api.trufla.com do not resolve (NXDOMAIN), and every OpenAPI, Swagger, GraphQL and API-docs path probed
  on www.trufla.com returns 404. Integration happens the way it does across the Canadian broker channel: through broker management
  system connectors (Acturis, Power Broker, Vertafore, Applied Epic/TAM), Salesforce, SEH Systems, telephony, e-signature
  and payment apps subscribed from the truMarket app store, and through a CSIO implementation step during onboarding. Trufla
  makes no reference to ACORD, AL3 or IVANS anywhere on its public site; CSIO — Canada''s insurance data-standards body —
  is the standards seam here, and Trufla''s own terms of service require the brokerage client to supply its own CSIO account
  and mailbox plus its own insurer contracts and APIs. What Trufla does publish machine-readably sits outside the developer
  surface entirely: an llms.txt at www.trufla.com/llms.txt that licenses AI summarization while forbidding training and pricing
  extraction, a SafeBase trust center at trust.trufla.com that names AWS as its sole subprocessor and no completed certification,
  dated per-product release notes, a GitHub organization at trufla-technology holding only forks, and one first-party npm
  package, the Angular JSON-Schema form library @trufla/ngx-tru-forms.'
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
tags:
- Insurance
- Canada
- Property and Casualty
- Insurtech
- Broker
- Agency Management
- CSIO
- Policy Administration
- Quote Bind Issue
- Digital Distribution
created: '2026-07-25'
modified: '2026-07-25'
specificationVersion: '0.19'
apis: []
common:
- type: TrustCenter
  url: security/trufla-trust-center.yml
- type: DomainSecurity
  url: security/trufla-domain-security.yml
- type: LLMsTxt
  url: llms/trufla-llms.txt
- type: Packages
  url: packages/trufla-packages.yml
- type: Components
  url: components/trufla-components.yml
- type: ChangeLog
  url: changelog/trufla-changelog.yml
- type: Lifecycle
  url: lifecycle/trufla-lifecycle.yml
- type: Conformance
  url: conformance/trufla-conformance.yml
- type: GitHubOrganization
  url: https://github.com/trufla-technology
- type: SourceCode
  url: https://github.com/trufla-technology
- type: Website
  url: https://www.trufla.com/
- type: About
  url: https://www.trufla.com/about-us/
- type: Products
  url: https://www.trufla.com/products/trumarket/
- type: Integrations
  url: https://www.trufla.com/products/trumarket/app-store/
- type: Partners
  url: https://www.trufla.com/resources/partners/
- type: Marketplace
  url: https://www.trufla.com/products/trumobile/marketplace/
- type: ChangeLog
  url: https://www.trufla.com/resources/release-notes/
- type: Blog
  url: https://www.trufla.com/blogs/
- type: BlogRSS
  url: https://www.trufla.com/feed/
- type: Support
  url: https://www.trufla.com/contact-us/
- type: SignUp
  url: https://www.trufla.com/request-a-demo/
- type: Careers
  url: https://www.trufla.com/careers/
- type: TermsOfService
  url: https://www.trufla.com/legal/terms-of-service/
- type: PrivacyPolicy
  url: https://www.trufla.com/legal/privacy-policy/
- type: AcceptableUsePolicy
  url: https://www.trufla.com/legal/acceptable-use-policy/
- type: Resources
  url: https://www.trufla.com/resources/
- type: CaseStudies
  url: https://www.trufla.com/resources/case-studies/
- type: Webinars
  url: https://www.trufla.com/resources/webinars/
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com