Tock

aid: tock
name: Tock
description: >-
  Tock is a Chicago-founded reservation, ticketed events, takeout, and
  delivery management platform for restaurants, wineries, and hospitality
  venues. Founded in 2014 by Nick Kokonas, Brian Fitzpatrick, and Grant
  Achatz to support prepaid and ticketed dining (originated at Alinea
  Group), Tock pioneered the prepaid reservation model and expanded into
  takeout, wine delivery, and experience ticketing through the pandemic.
  Squarespace acquired Tock for approximately $400 million in 2021,
  then sold it to American Express in June 2024 as part of Amex's
  strategy to deepen its dining and premium-experience footprint. Tock
  is operated as an Amex-owned property today and continues to serve
  restaurants globally through exploretock.com. Tock publishes API
  documentation and data-model specifications at api.exploretock.com
  covering its Reservation and Guest data models. Programmatic access is
  delivered through a Data Exports API (twice-daily reservation and guest
  exports), a Guest Profile Ingest API (create/update of basic guest
  information), and a real-time Reservation Webhook. API and webhook access
  is an entitlement of the Premium and Premium Unlimited plans; partners
  request an API key by emailing integrate@tockhq.com from a Tock Dashboard
  Account Owner. There is no self-serve developer signup; deeper POS, CRM,
  marketing, loyalty, and ticketing integrations are coordinated through
  Tock's partnerships team.
type: Index
position: Provider
access: 3rd-Party
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
url: https://raw.githubusercontent.com/api-evangelist/tock/refs/heads/main/apis.yml
tags:
  - Hospitality
  - Reservations
  - Restaurants
  - Wineries
  - Ticketed Events
  - Takeout
  - Delivery
  - Experiences
  - Dining
  - American Express
created: '2026-05-08'
modified: '2026-06-03'
specificationVersion: '0.20'
apis:
  - aid: tock:reservation-api
    name: Tock Reservation API
    description: >-
      Reservation data model and delivery surface published at
      api.exploretock.com. Reservation records (bookings, ticketed
      experiences, takeout/delivery orders, parties, pricing, payments,
      refunds, notes, and post-visit feedback) are delivered to approved
      partners through a twice-daily Data Exports API and a real-time
      Reservation Webhook. Tock publishes a Swagger 2.0 data-model spec
      for the canonical reservation object; reservation data is read-only
      via API (it cannot be modified programmatically). Access requires a
      Tock API key and a Premium or Premium Unlimited plan.
    humanURL: https://api.exploretock.com/docs/latest/reservation.html
    tags:
      - REST
      - Reservations
      - Ticketed Events
      - Takeout
      - Delivery
      - Webhooks
      - Data Export
    properties:
      - type: Documentation
        url: https://api.exploretock.com/docs/latest/reservation.html
      - type: APIReference
        url: https://api.exploretock.com/docs/latest/reservation.html
      - type: OpenAPI
        url: openapi/tock-reservation-openapi.yml
      - type: JSONSchema
        url: json-schema/reservation-reservation-schema.json
      - type: JSONStructure
        url: json-structure/reservation-reservation-structure.json
      - type: JSONLD
        url: json-ld/tock-reservation-context.jsonld
      - type: Example
        url: examples/reservation-reservation-example.json
      - type: Authentication
        url: https://tock.zendesk.com/hc/en-us/articles/25447494175508-API-FAQ
      - type: Partners
        url: https://www.exploretock.com/partners
  - aid: tock:guest-api
    name: Tock Guest API
    description: >-
      Guest (CRM) data model and ingest surface published at
      api.exploretock.com. Guest profiles capture contact details, dietary
      restrictions and preferences, tags, per-business and group-level
      notes and spend, and loyalty program references. Profiles are read
      via the Data Exports API and created or updated via the Guest Profile
      Ingest API, which supports basic guest information only. Tock
      publishes a Swagger 2.0 data-model spec for the canonical guest
      profile object. Access requires a Tock API key and a Premium or
      Premium Unlimited plan.
    humanURL: https://api.exploretock.com/docs/latest/guest_profile.html
    tags:
      - REST
      - Guests
      - CRM
      - Data Export
      - Ingest
    properties:
      - type: Documentation
        url: https://api.exploretock.com/docs/latest/guest_profile.html
      - type: APIReference
        url: https://api.exploretock.com/docs/latest/guest_profile.html
      - type: OpenAPI
        url: openapi/tock-guest-profile-openapi.yml
      - type: JSONSchema
        url: json-schema/guest-profile-guest-profile-schema.json
      - type: JSONStructure
        url: json-structure/guest-profile-guest-profile-structure.json
      - type: JSONLD
        url: json-ld/tock-guest-profile-context.jsonld
      - type: Example
        url: examples/guest-profile-guest-profile-example.json
      - type: Authentication
        url: https://tock.zendesk.com/hc/en-us/articles/25447494175508-API-FAQ
      - type: Partners
        url: https://www.exploretock.com/partners
common:
  - type: Website
    url: https://www.exploretock.com/
  - type: Documentation
    url: https://api.exploretock.com/docs/latest/reservation.html
  - type: GitHubOrganization
    url: https://github.com/tocktix
  - type: Partners
    url: https://www.exploretock.com/partners
  - type: SignUp
    url: https://www.exploretock.com/business
  - type: Login
    url: https://www.exploretock.com/login
  - type: Customers
    url: https://www.exploretock.com/restaurants
  - type: Support
    url: https://help.exploretock.com/
  - type: Blog
    url: https://www.exploretock.com/journal
  - type: PrivacyPolicy
    url: https://www.exploretock.com/privacy
  - type: TermsOfService
    url: https://www.exploretock.com/terms
  - type: LinkedIn
    url: https://www.linkedin.com/company/tock
  - type: X
    url: https://twitter.com/exploretock
  - type: Features
    data:
      - name: Reservations
        description: >-
          Online booking, waitlist, and prepaid/deposit reservations
          for restaurants and hospitality venues, originally modeled
          on Alinea Group's prepaid dining workflow.
      - name: Ticketed Experiences
        description: >-
          Sell tickets for chef's tables, tastings, wine dinners, and
          one-off events with prepayment, refund rules, and tiered
          pricing per seating or experience.
      - name: Takeout and Delivery
        description: >-
          Direct online ordering for pickup and delivery, including
          wine and retail product sales, with venue-controlled menus
          and fulfillment windows.
      - name: Marketplace Discovery
        description: >-
          Diner-facing exploretock.com marketplace that distributes
          inventory and ticketed experiences across a global network
          of restaurants and wineries.
      - name: Guest CRM
        description: >-
          Unified guest profiles capturing reservation history, spend,
          preferences, allergies, and notes for staff personalization
          and remarketing.
      - name: Operations and Floor Management
        description: >-
          Table management, host and server tooling, prep sheets, and
          shift-level reporting for in-venue operations.
  - type: UseCases
    data:
      - name: Fine Dining Reservations
        description: >-
          Prepaid and deposit-backed reservations for tasting menus
          and high-demand seatings, reducing no-shows and stabilizing
          per-cover revenue.
      - name: Wine Country and Tasting Rooms
        description: >-
          Ticketed tasting flights, tours, and member experiences for
          wineries and vineyards with capacity and SKU constraints.
      - name: Chef Events and Pop-Ups
        description: >-
          Ticketed dinners, collaborations, and limited-run events
          where prepayment and assigned seating are essential.
      - name: Takeout and Wine Delivery
        description: >-
          Direct-to-consumer pickup, delivery, and retail wine sales
          launched and expanded during and after the pandemic.
      - name: American Express Dining Benefits
        description: >-
          Surfacing curated dining and experience inventory to Amex
          cardmembers as part of Amex's premium-experience portfolio.
  - type: Integrations
    data:
      - name: Point of Sale (POS)
        description: >-
          Bi-directional sync with restaurant POS systems for checks,
          payments, and guest spend; delivered through the contractual
          Partner API.
      - name: CRM and Marketing
        description: >-
          Push guest profiles and reservation events into CRM,
          loyalty, and email/SMS marketing systems via Partner API.
      - name: Payments
        description: >-
          Integrated card capture and prepayment processing for
          deposits, tickets, and order payments.
      - name: American Express
        description: >-
          Owned by American Express since June 2024; integrated with
          Amex dining benefits, cardmember experiences, and Resy
          coordination at the parent level.
      - name: Squarespace (historical)
        description: >-
          Tock was a Squarespace subsidiary from 2021 to mid-2024;
          some legacy billing and account artifacts may still surface
          via Squarespace channels for long-tenured customers.
  - type: Solutions
    data:
      - name: Restaurants
        description: >-
          Reservations, ticketing, takeout, delivery, and guest CRM
          for independent and group restaurants.
      - name: Wineries
        description: >-
          Tastings, tours, club experiences, and on-site retail
          tooling for wineries and vineyards.
      - name: Hotels and Resorts
        description: >-
          Dining and experience reservations for on-property
          restaurants, bars, and signature experiences inside hotels
          and resorts.
      - name: Bars and Lounges
        description: >-
          Reservations, ticketed experiences, and walk-in waitlist
          management for high-demand bar and lounge concepts.
  - type: Plans
    url: plans/tock-plans-pricing.yml
  - type: RateLimits
    url: rate-limits/tock-rate-limits.yml
  - type: FinOps
    url: finops/tock-finops.yml
  - type: Vocabulary
    url: vocabulary/tock-vocabulary.yaml
maintainers:
  - FN: Kin Lane
    email: kin@apievangelist.com