Tock

Tock is a Chicago-founded reservation, ticketed events, takeout, and delivery management platform for restaurants, wineries, and hospitality venues. Founded in 2014 by Nick Kokonas, Brian Fitzpatrick, and Grant Achatz to support prepaid and ticketed dining (originated at Alinea Group), Tock pioneered the prepaid reservation model and expanded into takeout, wine delivery, and experience ticketing through the pandemic. Squarespace acquired Tock for approximately $400 million in 2021, then sold it to American Express in June 2024 as part of Amex's strategy to deepen its dining and premium-experience footprint. Tock is operated as an Amex-owned property today and continues to serve restaurants globally through exploretock.com. Tock publishes API documentation and data-model specifications at api.exploretock.com covering its Reservation and Guest data models. Programmatic access is delivered through a Data Exports API (twice-daily reservation and guest exports), a Guest Profile Ingest API (create/update of basic guest information), and a real-time Reservation Webhook. API and webhook access is an entitlement of the Premium and Premium Unlimited plans; partners request an API key by emailing integrate@tockhq.com from a Tock Dashboard Account Owner. There is no self-serve developer signup; deeper POS, CRM, marketing, loyalty, and ticketing integrations are coordinated through Tock's partnerships team.

2 APIs 6 Features

HospitalityReservationsRestaurantsWineriesTicketed EventsTakeoutDeliveryExperiencesDiningAmerican Express

APIs

Tock Reservation API

Reservation data model and delivery surface published at api.exploretock.com. Reservation records (bookings, ticketed experiences, takeout/delivery orders, parties, pricing, pay...

Tock Guest API

Guest (CRM) data model and ingest surface published at api.exploretock.com. Guest profiles capture contact details, dietary restrictions and preferences, tags, per-business and ...

Collections

Tock Guest Model

OPEN

Tock Reservation Model

OPEN

Pricing Plans

Tock Plans Pricing

2 plans

PLANS

Rate Limits

Tock Rate Limits

3 limits

RATE LIMITS

FinOps

Tock Finops

FINOPS

Features

Reservations

Online booking, waitlist, and prepaid/deposit reservations for restaurants and hospitality venues, originally modeled on Alinea Group's prepaid dining workflow.

Ticketed Experiences

Sell tickets for chef's tables, tastings, wine dinners, and one-off events with prepayment, refund rules, and tiered pricing per seating or experience.

Takeout and Delivery

Direct online ordering for pickup and delivery, including wine and retail product sales, with venue-controlled menus and fulfillment windows.

Marketplace Discovery

Diner-facing exploretock.com marketplace that distributes inventory and ticketed experiences across a global network of restaurants and wineries.

Guest CRM

Unified guest profiles capturing reservation history, spend, preferences, allergies, and notes for staff personalization and remarketing.

Operations and Floor Management

Table management, host and server tooling, prep sheets, and shift-level reporting for in-venue operations.

Use Cases

Fine Dining Reservations

Prepaid and deposit-backed reservations for tasting menus and high-demand seatings, reducing no-shows and stabilizing per-cover revenue.

Wine Country and Tasting Rooms

Ticketed tasting flights, tours, and member experiences for wineries and vineyards with capacity and SKU constraints.

Chef Events and Pop-Ups

Ticketed dinners, collaborations, and limited-run events where prepayment and assigned seating are essential.

Takeout and Wine Delivery

Direct-to-consumer pickup, delivery, and retail wine sales launched and expanded during and after the pandemic.

American Express Dining Benefits

Surfacing curated dining and experience inventory to Amex cardmembers as part of Amex's premium-experience portfolio.

Integrations

Point of Sale (POS)

Bi-directional sync with restaurant POS systems for checks, payments, and guest spend; delivered through the contractual Partner API.

CRM and Marketing

Push guest profiles and reservation events into CRM, loyalty, and email/SMS marketing systems via Partner API.

Payments

Integrated card capture and prepayment processing for deposits, tickets, and order payments.

American Express

Owned by American Express since June 2024; integrated with Amex dining benefits, cardmember experiences, and Resy coordination at the parent level.

Squarespace (historical)

Tock was a Squarespace subsidiary from 2021 to mid-2024; some legacy billing and account artifacts may still surface via Squarespace channels for long-tenured customers.

Solutions

Restaurants

Reservations, ticketing, takeout, delivery, and guest CRM for independent and group restaurants.

Wineries

Tastings, tours, club experiences, and on-site retail tooling for wineries and vineyards.

Hotels and Resorts

Dining and experience reservations for on-property restaurants, bars, and signature experiences inside hotels and resorts.

Bars and Lounges

Reservations, ticketed experiences, and walk-in waitlist management for high-demand bar and lounge concepts.

Semantic Vocabularies

Tock Guest Profile Context

17 classes · 67 properties

JSON-LD

Tock Reservation Context

24 classes · 103 properties

Resources

GitHubOrganization

Sources

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  name: Tock Reservation Model
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items: []
bundled: true