LevelUp

LevelUp (thelevelup.com) was a mobile payments and loyalty platform that let consumers pay and earn rewards at local restaurants and businesses via a QR-code / mobile-order-ahead app, and gave merchants a way to increase engagement and loyalty. It launched in March 2011 as a spinoff of SCVNGR and historically ran a developer API for payments, ordering, and loyalty at developer.thelevelup.com. LevelUp was acquired by Grubhub in 2018 for $390 million; as of this enrichment pass the entire thelevelup.com domain 302-redirects to grubhub.com and the former developer.thelevelup.com and api.thelevelup.com subdomains no longer resolve, so there is no independent live API surface remaining to catalog. This profile is retained as a historical network record of an acquired company.

LevelUp is profiled on the APIs.io network. Tagged areas include Company, Payments, Mobile Payments, Loyalty, and Rewards.

🌐 Visit website 📡 Source on GitHub

1.5/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-08-21 · rubric v0.12.0

0 APIs

Company Payments Mobile Payments Loyalty Rewards Restaurant Ordering Acquired

Kin Score

Kin Score How this is scored →
scored 2026-08-21 · rubric v0.12.0

Composite quality — 1.5/100 · minimal

Contract Quality 0.0 / 21

Developer Ergonomics 0.0 / 17

Access Clarity 0.0 / 17

Operational Transparency 0.0 / 11

Contract Governance 0.0 / 10

Discoverability 4.3 / 9

Regulatory Posture 1.4 / 15

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Regulatory Posture applies to this provider. Its tags matched the Payments regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/thelevelup: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Company 1

The organization behind the API

Website

Website

Source (apis.yml)

aid: thelevelup
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/thelevelup.png
name: LevelUp
description: LevelUp (thelevelup.com) was a mobile payments and loyalty platform that let consumers pay and earn rewards at
  local restaurants and businesses via a QR-code / mobile-order-ahead app, and gave merchants a way to increase engagement
  and loyalty. It launched in March 2011 as a spinoff of SCVNGR and historically ran a developer API for payments, ordering,
  and loyalty at developer.thelevelup.com. LevelUp was acquired by Grubhub in 2018 for $390 million; as of this enrichment
  pass the entire thelevelup.com domain 302-redirects to grubhub.com and the former developer.thelevelup.com and api.thelevelup.com
  subdomains no longer resolve, so there is no independent live API surface remaining to catalog. This profile is retained
  as a historical network record of an acquired company.
url: https://raw.githubusercontent.com/api-evangelist/thelevelup/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- balderton-capital
x-tier: stub
x-tier-reason: portfolio-lead
x-status: acquired
x-acquired-by: grubhub
x-acquired-year: 2018
x-live-api-surface: none
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Payments
- Mobile Payments
- Loyalty
- Rewards
- Restaurant
- Ordering
- Acquired
tags_raw:
- Company
- Payments
- Mobile Payments
- Loyalty
- Rewards
- Restaurants
- Ordering
- Acquired
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/thelevelup-domain-security.yml
- type: Website
  url: https://www.thelevelup.com/
x-enrichment:
  date: '2026-07-21'
  status: minimal
  artifacts_added: 1
  pass: local-v1

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