The Feed

The Feed is an online sports nutrition store for endurance athletes, stocking products from more than 300 brands across fuel, hydration, supplements, and recovery. Founded by Matt Johnson while managing a Tour de France cycling team, it sells gels, chews, and drink mixes as single servings so athletes can test products without committing to full boxes, offers AutoShip subscriptions and a Feed First membership, and is the official nutrition partner of USA Triathlon. The company builds personalized fueling plans around before/during/after-workout nutrition, tested with input from over 200,000 athletes. It is a consumer e-commerce brand (Shopify storefront) with no public developer API; its machine-readable surfaces are a published llms.txt and a Google Merchant product feed.

The Feed is profiled on the APIs.io network. Tagged areas include Company, Consumer, Sports Nutrition, Ecommerce, and Endurance Sports.

The Feed’s developer surface includes engineering blog and 5 more developer resources.

🌐 Visit website 📡 Source on GitHub

11.4/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyConsumerSports NutritionEcommerceEndurance SportsHydrationSupplementsSubscription

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 11.4/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.4 / 20

Commercial Clarity 4.2 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/the-feed: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Commercial 2

Pricing, plans, and the legal terms of use

PrivacyPolicy

PrivacyPolicy

TermsOfService

TermsOfService

Company 2

The organization behind the API

Blog

Blog

Website

Website

Source (apis.yml)

aid: the-feed
name: The Feed
description: The Feed is an online sports nutrition store for endurance athletes, stocking products from more than 300 brands
  across fuel, hydration, supplements, and recovery. Founded by Matt Johnson while managing a Tour de France cycling team,
  it sells gels, chews, and drink mixes as single servings so athletes can test products without committing to full boxes,
  offers AutoShip subscriptions and a Feed First membership, and is the official nutrition partner of USA Triathlon. The company
  builds personalized fueling plans around before/during/after-workout nutrition, tested with input from over 200,000 athletes.
  It is a consumer e-commerce brand (Shopify storefront) with no public developer API; its machine-readable surfaces are a
  published llms.txt and a Google Merchant product feed.
url: https://raw.githubusercontent.com/api-evangelist/the-feed/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- forerunner-ventures
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-21'
image: https://cdn.shopify.com/s/files/1/1515/2714/files/homepage_og_1200x630.png?v=1727115010
tags:
- Company
- Consumer
- Sports Nutrition
- Ecommerce
- Endurance Sports
- Hydration
- Supplements
- Subscription
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/the-feed-domain-security.yml
- type: LLMsTxt
  url: llms/the-feed-llms.txt
- type: Blog
  url: https://thefeed.com/insider
- type: PrivacyPolicy
  url: https://thefeed.com/page/privacy
- type: TermsOfService
  url: https://thefeed.com/page/terms
- type: Website
  url: https://thefeed.com
x-enrichment:
  date: '2026-07-21'
  status: enriched
  artifacts_added: 2
  pass: local-v1