Shoppable website screenshot

Shoppable

Shoppable is embeddable commerce infrastructure that lets shoppers buy any product from any retailer in a single universal cart without leaving the content they are in. Founded in 2011 by Heather Udo, the company powers off-site commerce across editorial content, social media, ads, connected TV, email, and emerging AI/agentic channels through a single integration. Its Shoppable Commerce API Suite (OpenAPI 3.0) exposes product lookup, catalog search, merchant data, order data, and a universal v6 checkout backed by Stripe tokenization, plus a hosted Model Context Protocol (MCP) server for agentic commerce. Shoppable holds four U.S. patents for universal checkout and is backed by 500 Global, MI Ventures, and Bodley Group.

Shoppable publishes 6 APIs on the APIs.io network, including Catalog API, Checkout API, Merchants API, and 3 more. Tagged areas include Company, Commerce, E-Commerce, Checkout, and Catalog.

Shoppable’s developer surface includes authentication, changelog, documentation, API reference, getting-started guide, support, engineering blog, and 16 more developer resources.

🌐 Visit website 📡 Source on GitHub
46.6/100 developing ▬ flat Agent 40/100 agent ready Full breakdown ↓
scored 2026-08-20 · rubric v0.12.0
AccessSelf serve
6 APIs 1 MCP Servers
CompanyCommerceE-CommerceCheckoutCatalogPaymentsAgentic CommerceMCPEmbeddable CommerceRetail

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-20 · rubric v0.12.0
Composite quality — 46.6/100 · developing
Contract Quality 11.8 / 21
Developer Ergonomics 9.4 / 17
Access Clarity 5.4 / 17
Operational Transparency 3.5 / 11
Contract Governance 1.7 / 10
Discoverability 6.9 / 9
Regulatory Posture 5.9 / 15
Agent readiness — 40/100 · agent ready
Machine-Readable Contract 18 / 18
Agentic Access Contract 10 / 10
Documented Reversibility 0 / 6
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 7 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 5 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Regulatory Posture applies to this provider. Its tags matched the Payments regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.
The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/shoppable: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 6

Individual APIs this provider publishes, each with its own machine-readable definition.

Shoppable Catalog API

The Catalog API from Shoppable — 1 operation(s) for catalog.

Shoppable Checkout API

The Checkout API from Shoppable — 1 operation(s) for checkout.

Shoppable Merchants API

The Merchants API from Shoppable — 2 operation(s) for merchants.

Shoppable OrderData API

The OrderData API from Shoppable — 1 operation(s) for orderdata.

Shoppable Orders API

The Orders API from Shoppable — 2 operation(s) for orders.

Shoppable Products API

The Products API from Shoppable — 1 operation(s) for products.

Open Collections 7

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

Shoppable Commerce API Suite Catalog API

OPEN COLLECTION

Shoppable Commerce API Suite Catalog Checkout API

OPEN COLLECTION

Shoppable Commerce API Suite Catalog Merchants API

OPEN COLLECTION

Shoppable Commerce API Suite Catalog OrderData API

OPEN COLLECTION

Shoppable Commerce API Suite Catalog Orders API

OPEN COLLECTION

Shoppable Commerce API Suite Catalog Products API

OPEN COLLECTION

Scroll for all 7

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Shoppable MCP Server

Official hosted Model Context Protocol server for Shoppable's universal commerce platform. Exposes conversational product discovery, cart building, and order lookup to AI assist...

MCP SERVER

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Shoppable Authentication

apiKey/http · 2 schemes

SECURITY

Shoppable Domain Security

TLSv1.3 · DMARC

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Shoppable Agentic Access

8 operations · 3 acting

8 operations · 3 acting

AGENTIC

Resources

Get Started 3

Portal, sign-up, and the first successful call

DeveloperPortal
DeveloperPortal
 GettingStarted
GettingStarted
 SignUp
SignUp

Documentation 2

Reference material describing how the API behaves

Documentation
Documentation
 APIReference
APIReference

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess
AgenticAccess
 MCPServer
MCPServer
 AgentSkill
AgentSkill
 LLMsTxt
LLMsTxt

Design & Contract 3

Pagination, idempotency, versioning, errors, and events

Conventions
Conventions
 Conformance
Conformance
 Lifecycle
Lifecycle

Access & Security 2

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity
 Authentication
Authentication

Operate 3

Status, limits, changes, and where to get help

StatusPage
StatusPage
 ChangeLog
ChangeLog
 Support
Support

Commercial 3

Pricing, plans, and the legal terms of use

Pricing
Pricing
 TermsOfService
TermsOfService
 PrivacyPolicy
PrivacyPolicy

Company 2

The organization behind the API

Blog
Blog
 Website
Website

Other 1

Properties that don't map to a standard resource type

Overlay
Overlay

Source (apis.yml)

apis.yml Raw ↑ 
aid: shoppable
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/shoppable.png
name: Shoppable
description: Shoppable is embeddable commerce infrastructure that lets shoppers buy any product from any retailer in a single
  universal cart without leaving the content they are in. Founded in 2011 by Heather Udo, the company powers off-site commerce
  across editorial content, social media, ads, connected TV, email, and emerging AI/agentic channels through a single integration.
  Its Shoppable Commerce API Suite (OpenAPI 3.0) exposes product lookup, catalog search, merchant data, order data, and a
  universal v6 checkout backed by Stripe tokenization, plus a hosted Model Context Protocol (MCP) server for agentic commerce.
  Shoppable holds four U.S. patents for universal checkout and is backed by 500 Global, MI Ventures, and Bodley Group.
url: https://raw.githubusercontent.com/api-evangelist/shoppable/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Commerce
- E-Commerce
- Checkout
- Catalog
- Payments
- Agentic Commerce
- MCP
- Embeddable Commerce
- Retail
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
apis:
- aid: shoppable:shoppable-catalog-api
  name: Shoppable Catalog API
  description: The Catalog API from Shoppable — 1 operation(s) for catalog.
  humanURL: https://about.shoppable.com/help/setup-developer-documentation
  baseURL: https://cloud.shoppable.com
  tags:
  - Catalog
  properties:
  - type: OpenAPI
    url: openapi/shoppable-catalog-api-openapi.yml
  - type: Swagger
    url: https://app.swaggerhub.com/apis-docs/shoppable-dca/shoppable-cloud_api/1.0.2
  - type: DataModel
    url: data-model/shoppable-data-model.yml
  - type: ErrorCatalog
    url: errors/shoppable-problem-types.yml
  - type: Sandbox
    url: sandbox/shoppable-sandbox.yml
- aid: shoppable:shoppable-checkout-api
  name: Shoppable Checkout API
  description: The Checkout API from Shoppable — 1 operation(s) for checkout.
  humanURL: https://about.shoppable.com/help/setup-developer-documentation
  baseURL: https://cloud.shoppable.com
  tags:
  - Checkout
  properties:
  - type: OpenAPI
    url: openapi/shoppable-checkout-api-openapi.yml
  - type: Swagger
    url: https://app.swaggerhub.com/apis-docs/shoppable-dca/shoppable-cloud_api/1.0.2
  - type: DataModel
    url: data-model/shoppable-data-model.yml
  - type: ErrorCatalog
    url: errors/shoppable-problem-types.yml
  - type: Sandbox
    url: sandbox/shoppable-sandbox.yml
- aid: shoppable:shoppable-merchants-api
  name: Shoppable Merchants API
  description: The Merchants API from Shoppable — 2 operation(s) for merchants.
  humanURL: https://about.shoppable.com/help/setup-developer-documentation
  baseURL: https://cloud.shoppable.com
  tags:
  - Merchants
  properties:
  - type: OpenAPI
    url: openapi/shoppable-merchants-api-openapi.yml
  - type: Swagger
    url: https://app.swaggerhub.com/apis-docs/shoppable-dca/shoppable-cloud_api/1.0.2
  - type: DataModel
    url: data-model/shoppable-data-model.yml
  - type: ErrorCatalog
    url: errors/shoppable-problem-types.yml
  - type: Sandbox
    url: sandbox/shoppable-sandbox.yml
- aid: shoppable:shoppable-orderdata-api
  name: Shoppable OrderData API
  description: The OrderData API from Shoppable — 1 operation(s) for orderdata.
  humanURL: https://about.shoppable.com/help/setup-developer-documentation
  baseURL: https://cloud.shoppable.com
  tags:
  - OrderData
  properties:
  - type: OpenAPI
    url: openapi/shoppable-orderdata-api-openapi.yml
  - type: Swagger
    url: https://app.swaggerhub.com/apis-docs/shoppable-dca/shoppable-cloud_api/1.0.2
  - type: DataModel
    url: data-model/shoppable-data-model.yml
  - type: ErrorCatalog
    url: errors/shoppable-problem-types.yml
  - type: Sandbox
    url: sandbox/shoppable-sandbox.yml
- aid: shoppable:shoppable-orders-api
  name: Shoppable Orders API
  description: The Orders API from Shoppable — 2 operation(s) for orders.
  humanURL: https://about.shoppable.com/help/setup-developer-documentation
  baseURL: https://cloud.shoppable.com
  tags:
  - Order
  tags_raw:
  - Orders
  properties:
  - type: OpenAPI
    url: openapi/shoppable-orders-api-openapi.yml
  - type: Swagger
    url: https://app.swaggerhub.com/apis-docs/shoppable-dca/shoppable-cloud_api/1.0.2
  - type: DataModel
    url: data-model/shoppable-data-model.yml
  - type: ErrorCatalog
    url: errors/shoppable-problem-types.yml
  - type: Sandbox
    url: sandbox/shoppable-sandbox.yml
- aid: shoppable:shoppable-products-api
  name: Shoppable Products API
  description: The Products API from Shoppable — 1 operation(s) for products.
  humanURL: https://about.shoppable.com/help/setup-developer-documentation
  baseURL: https://cloud.shoppable.com
  tags:
  - Product
  tags_raw:
  - Products
  properties:
  - type: OpenAPI
    url: openapi/shoppable-products-api-openapi.yml
  - type: Swagger
    url: https://app.swaggerhub.com/apis-docs/shoppable-dca/shoppable-cloud_api/1.0.2
  - type: DataModel
    url: data-model/shoppable-data-model.yml
  - type: ErrorCatalog
    url: errors/shoppable-problem-types.yml
  - type: Sandbox
    url: sandbox/shoppable-sandbox.yml
common:
- type: Overlay
  url: overlays/shoppable-cloud-overlay.yaml
- type: DomainSecurity
  url: security/shoppable-domain-security.yml
- type: AgenticAccess
  url: agentic-access/shoppable-agentic-access.yml
- type: Authentication
  url: authentication/shoppable-authentication.yml
- type: MCPServer
  url: mcp/shoppable-mcp.yml
- type: Conventions
  url: conventions/shoppable-conventions.yml
- type: Conformance
  url: conformance/shoppable-conformance.yml
- type: Lifecycle
  url: lifecycle/shoppable-lifecycle.yml
- type: StatusPage
  url: https://status.shoppable.com
- type: ChangeLog
  url: changelog/shoppable-changelog.yml
- type: AgentSkill
  url: skills/_index.yml
- type: LLMsTxt
  url: llms/shoppable-llms.txt
- type: DeveloperPortal
  url: https://about.shoppable.com/help/setup-developer-documentation
- type: Documentation
  url: https://ask.shoppable.com
- type: APIReference
  url: https://app.swaggerhub.com/apis-docs/shoppable-dca/shoppable-cloud_api/1.0.2
- type: GettingStarted
  url: https://about.shoppable.com/help/setup-developer-documentation
- type: Support
  url: https://ask.shoppable.com
- type: Blog
  url: https://about.shoppable.com/blog
- type: Pricing
  url: https://about.shoppable.com/pricing
- type: SignUp
  url: https://app.shoppable.com/signin
- type: TermsOfService
  url: https://about.shoppable.com/terms#terms-of-use
- type: PrivacyPolicy
  url: https://about.shoppable.com/terms#privacy-policy
- type: Website
  url: https://shoppable.com
x-enrichment:
  date: '2026-07-21'
  status: enriched
  artifacts_added: 15
  pass: local-v1