Shoppable

Shoppable is embeddable commerce infrastructure that lets shoppers buy any product from any retailer in a single universal cart without leaving the content they are in. Founded in 2011 by Heather Udo, the company powers off-site commerce across editorial content, social media, ads, connected TV, email, and emerging AI/agentic channels through a single integration. Its Shoppable Commerce API Suite (OpenAPI 3.0) exposes product lookup, catalog search, merchant data, order data, and a universal v6 checkout backed by Stripe tokenization, plus a hosted Model Context Protocol (MCP) server for agentic commerce. Shoppable holds four U.S. patents for universal checkout and is backed by 500 Global, MI Ventures, and Bodley Group.

Shoppable publishes 6 APIs on the APIs.io network, including Catalog API, Checkout API, Merchants API, and 3 more. Tagged areas include Company, Commerce, E-Commerce, Checkout, and Catalog.

Shoppable’s developer surface includes authentication, changelog, documentation, API reference, getting-started guide, support, engineering blog, and 15 more developer resources.

🌐 Visit website 📡 Source on GitHub
51.2/100 developing ▬ flat Agent 58/100 agent ready Full breakdown ↓
scored 2026-07-27 · rubric v0.5
AccessSelf serve
6 APIs 1 MCP Servers
CompanyCommerceE-CommerceCheckoutCatalogPaymentsAgentic CommerceMCPEmbeddable CommerceRetail

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 51.2/100 · developing
Contract Quality 14.1 / 25
Developer Ergonomics 13.5 / 20
Commercial Clarity 8.9 / 20
Operational Transparency 4.1 / 13
Governance 0.0 / 12
Discoverability 10.0 / 10
Agent readiness — 58/100 · agent ready
Machine-Readable Contract 18 / 18
Agentic Access Contract 15 / 15
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 5 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/shoppable: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 6

Individual APIs this provider publishes, each with its own machine-readable definition.

Shoppable Catalog API

The Catalog API from Shoppable — 1 operation(s) for catalog.

Shoppable Checkout API

The Checkout API from Shoppable — 1 operation(s) for checkout.

Shoppable Merchants API

The Merchants API from Shoppable — 2 operation(s) for merchants.

Shoppable OrderData API

The OrderData API from Shoppable — 1 operation(s) for orderdata.

Shoppable Orders API

The Orders API from Shoppable — 2 operation(s) for orders.

Shoppable Products API

The Products API from Shoppable — 1 operation(s) for products.

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

shoppable-mcp.yml

MCP SERVER

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Shoppable Authentication

apiKey/http · 2 schemes

SECURITY

Shoppable Domain Security

TLSv1.3 · DMARC

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Shoppable Agentic Access

8 operations · 3 acting

8 operations · 3 acting

AGENTIC

Resources

Get Started 3

Portal, sign-up, and the first successful call

DeveloperPortal
DeveloperPortal
 GettingStarted
GettingStarted
 SignUp
SignUp

Documentation 2

Reference material describing how the API behaves

Documentation
Documentation
 APIReference
APIReference

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess
AgenticAccess
 MCPServer
MCPServer
 AgentSkill
AgentSkill
 LLMsTxt
LLMsTxt

Design & Contract 3

Pagination, idempotency, versioning, errors, and events

Conventions
Conventions
 Conformance
Conformance
 Lifecycle
Lifecycle

Access & Security 2

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity
 Authentication
Authentication

Operate 3

Status, limits, changes, and where to get help

StatusPage
StatusPage
 ChangeLog
ChangeLog
 Support
Support

Commercial 3

Pricing, plans, and the legal terms of use

Pricing
Pricing
 TermsOfService
TermsOfService
 PrivacyPolicy
PrivacyPolicy

Company 2

The organization behind the API

Blog
Blog
 Website
Website

Source (apis.yml)

apis.yml Raw ↑ 
aid: shoppable
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/shoppable.png
name: Shoppable
description: Shoppable is embeddable commerce infrastructure that lets shoppers buy any product from any retailer in a single
  universal cart without leaving the content they are in. Founded in 2011 by Heather Udo, the company powers off-site commerce
  across editorial content, social media, ads, connected TV, email, and emerging AI/agentic channels through a single integration.
  Its Shoppable Commerce API Suite (OpenAPI 3.0) exposes product lookup, catalog search, merchant data, order data, and a
  universal v6 checkout backed by Stripe tokenization, plus a hosted Model Context Protocol (MCP) server for agentic commerce.
  Shoppable holds four U.S. patents for universal checkout and is backed by 500 Global, MI Ventures, and Bodley Group.
url: https://raw.githubusercontent.com/api-evangelist/shoppable/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Commerce
- E-Commerce
- Checkout
- Catalog
- Payments
- Agentic Commerce
- MCP
- Embeddable Commerce
- Retail
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
apis:
- aid: shoppable:shoppable-catalog-api
  name: Shoppable Catalog API
  description: The Catalog API from Shoppable — 1 operation(s) for catalog.
  humanURL: https://about.shoppable.com/help/setup-developer-documentation
  baseURL: https://cloud.shoppable.com
  tags:
  - Catalog
  properties:
  - type: OpenAPI
    url: openapi/shoppable-catalog-api-openapi.yml
  - type: Swagger
    url: https://app.swaggerhub.com/apis-docs/shoppable-dca/shoppable-cloud_api/1.0.2
  - type: DataModel
    url: data-model/shoppable-data-model.yml
  - type: ErrorCatalog
    url: errors/shoppable-problem-types.yml
  - type: Sandbox
    url: sandbox/shoppable-sandbox.yml
- aid: shoppable:shoppable-checkout-api
  name: Shoppable Checkout API
  description: The Checkout API from Shoppable — 1 operation(s) for checkout.
  humanURL: https://about.shoppable.com/help/setup-developer-documentation
  baseURL: https://cloud.shoppable.com
  tags:
  - Checkout
  properties:
  - type: OpenAPI
    url: openapi/shoppable-checkout-api-openapi.yml
  - type: Swagger
    url: https://app.swaggerhub.com/apis-docs/shoppable-dca/shoppable-cloud_api/1.0.2
  - type: DataModel
    url: data-model/shoppable-data-model.yml
  - type: ErrorCatalog
    url: errors/shoppable-problem-types.yml
  - type: Sandbox
    url: sandbox/shoppable-sandbox.yml
- aid: shoppable:shoppable-merchants-api
  name: Shoppable Merchants API
  description: The Merchants API from Shoppable — 2 operation(s) for merchants.
  humanURL: https://about.shoppable.com/help/setup-developer-documentation
  baseURL: https://cloud.shoppable.com
  tags:
  - Merchants
  properties:
  - type: OpenAPI
    url: openapi/shoppable-merchants-api-openapi.yml
  - type: Swagger
    url: https://app.swaggerhub.com/apis-docs/shoppable-dca/shoppable-cloud_api/1.0.2
  - type: DataModel
    url: data-model/shoppable-data-model.yml
  - type: ErrorCatalog
    url: errors/shoppable-problem-types.yml
  - type: Sandbox
    url: sandbox/shoppable-sandbox.yml
- aid: shoppable:shoppable-orderdata-api
  name: Shoppable OrderData API
  description: The OrderData API from Shoppable — 1 operation(s) for orderdata.
  humanURL: https://about.shoppable.com/help/setup-developer-documentation
  baseURL: https://cloud.shoppable.com
  tags:
  - OrderData
  properties:
  - type: OpenAPI
    url: openapi/shoppable-orderdata-api-openapi.yml
  - type: Swagger
    url: https://app.swaggerhub.com/apis-docs/shoppable-dca/shoppable-cloud_api/1.0.2
  - type: DataModel
    url: data-model/shoppable-data-model.yml
  - type: ErrorCatalog
    url: errors/shoppable-problem-types.yml
  - type: Sandbox
    url: sandbox/shoppable-sandbox.yml
- aid: shoppable:shoppable-orders-api
  name: Shoppable Orders API
  description: The Orders API from Shoppable — 2 operation(s) for orders.
  humanURL: https://about.shoppable.com/help/setup-developer-documentation
  baseURL: https://cloud.shoppable.com
  tags:
  - Orders
  properties:
  - type: OpenAPI
    url: openapi/shoppable-orders-api-openapi.yml
  - type: Swagger
    url: https://app.swaggerhub.com/apis-docs/shoppable-dca/shoppable-cloud_api/1.0.2
  - type: DataModel
    url: data-model/shoppable-data-model.yml
  - type: ErrorCatalog
    url: errors/shoppable-problem-types.yml
  - type: Sandbox
    url: sandbox/shoppable-sandbox.yml
- aid: shoppable:shoppable-products-api
  name: Shoppable Products API
  description: The Products API from Shoppable — 1 operation(s) for products.
  humanURL: https://about.shoppable.com/help/setup-developer-documentation
  baseURL: https://cloud.shoppable.com
  tags:
  - Products
  properties:
  - type: OpenAPI
    url: openapi/shoppable-products-api-openapi.yml
  - type: Swagger
    url: https://app.swaggerhub.com/apis-docs/shoppable-dca/shoppable-cloud_api/1.0.2
  - type: DataModel
    url: data-model/shoppable-data-model.yml
  - type: ErrorCatalog
    url: errors/shoppable-problem-types.yml
  - type: Sandbox
    url: sandbox/shoppable-sandbox.yml
common:
- type: DomainSecurity
  url: security/shoppable-domain-security.yml
- type: AgenticAccess
  url: agentic-access/shoppable-agentic-access.yml
- type: Authentication
  url: authentication/shoppable-authentication.yml
- type: MCPServer
  url: mcp/shoppable-mcp.yml
- type: Conventions
  url: conventions/shoppable-conventions.yml
- type: Conformance
  url: conformance/shoppable-conformance.yml
- type: Lifecycle
  url: lifecycle/shoppable-lifecycle.yml
- type: StatusPage
  url: https://status.shoppable.com
- type: ChangeLog
  url: changelog/shoppable-changelog.yml
- type: AgentSkill
  url: skills/_index.yml
- type: LLMsTxt
  url: llms/shoppable-llms.txt
- type: DeveloperPortal
  url: https://about.shoppable.com/help/setup-developer-documentation
- type: Documentation
  url: https://ask.shoppable.com
- type: APIReference
  url: https://app.swaggerhub.com/apis-docs/shoppable-dca/shoppable-cloud_api/1.0.2
- type: GettingStarted
  url: https://about.shoppable.com/help/setup-developer-documentation
- type: Support
  url: https://ask.shoppable.com
- type: Blog
  url: https://about.shoppable.com/blog
- type: Pricing
  url: https://about.shoppable.com/pricing
- type: SignUp
  url: https://app.shoppable.com/signin
- type: TermsOfService
  url: https://about.shoppable.com/terms#terms-of-use
- type: PrivacyPolicy
  url: https://about.shoppable.com/terms#privacy-policy
- type: Website
  url: https://shoppable.com
x-enrichment:
  date: '2026-07-21'
  status: enriched
  artifacts_added: 15
  pass: local-v1