Shoppable

Shoppable is embeddable commerce infrastructure that lets shoppers buy any product from any retailer in a single universal cart without leaving the content they are in. Founded in 2011 by Heather Udo, the company powers off-site commerce across editorial content, social media, ads, connected TV, email, and emerging AI/agentic channels through a single integration. Its Shoppable Commerce API Suite (OpenAPI 3.0) exposes product lookup, catalog search, merchant data, order data, and a universal v6 checkout backed by Stripe tokenization, plus a hosted Model Context Protocol (MCP) server for agentic commerce. Shoppable holds four U.S. patents for universal checkout and is backed by 500 Global, MI Ventures, and Bodley Group.

Shoppable publishes 6 API contracts indexed on the APIs.io network, including Catalog API, Checkout API, Merchants API, and 3 more. Tagged areas include Company, Commerce, E-Commerce, Checkout, and Catalog.

The Shoppable catalog on APIs.io includes 1 Spectral governance ruleset.

Shoppable’s developer surface includes authentication, changelog, documentation, API reference, getting-started guide, support, engineering blog, and 18 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

52.4/100 developing ▬ flat Agent 34/100 agent ready Heartbeat 68/100 alive saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

AccessPaid

1 published contract 1 MCP Servers 2 Agent Skills

Company Commerce E-Commerce Checkout Catalog Payments Agentic Commerce MCPEmbeddable CommerceRetail

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 52.4/100 · developing

Contract Quality 9.2 / 19

Developer Ergonomics 9.4 / 15

Access Clarity 10.7 / 15

Operational Transparency 3.1 / 10

Contract Governance 1.6 / 9

Discoverability 5.6 / 8

Regulatory Posture 3.3 / 15

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 34/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Payments regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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<a href="https://apis.io/providers/shoppable/"><img src="https://apis.io/badge/shoppable/card.svg" alt="Shoppable on APIs.io — Kin Score by API Evangelist"></a>

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Agent readiness — checks not met, largest first (exact, from this profile):

Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Rate-Limit Signaling +7 pts — OpenAPI responses document X-RateLimit-* / RateLimit headers (verified), else a rate_limits artifact or RateLimits link (documented)
Registration Without a Human +6 pts — a `registration_endpoint` in the served RFC 8414 / OIDC discovery document
Delegated User Identity +6 pts — a served discovery document listing authorization_code in grant_types_supported (served), else an oauth2 authorizationCode flow or openIdConnect declared in an OpenAPI (documented)
Typed Event Surface +6 pts — AsyncAPI document, OR webhooks/callbacks objects in the as-published OpenAPI, OR common[].type includes Webhooks

6 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 48.8 — up to +12.8 composite points
Contract Governance scores 18.2 — up to +9.8 composite points
Operational Transparency scores 31.6 — up to +8.9 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/shoppable/apis.yml: open an issue on github.com/api-evangelist/shoppable to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Standards implemented 2

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

Model Context Protocol (MCP)

measured — observed by APIs.io (verified)

OpenAPI

measured — observed by APIs.io (published)

APIs 6

Individual APIs this provider publishes, each with its own machine-readable definition.

Shoppable Catalog API

The Catalog API from Shoppable — 1 operation(s) for catalog.

Shoppable Checkout API

The Checkout API from Shoppable — 1 operation(s) for checkout.

Shoppable Merchants API

The Merchants API from Shoppable — 2 operation(s) for merchants.

Shoppable OrderData API

The OrderData API from Shoppable — 1 operation(s) for orderdata.

Shoppable Orders API

The Orders API from Shoppable — 2 operation(s) for orders.

Shoppable Products API

The Products API from Shoppable — 1 operation(s) for products.

Open Collections 6

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Shoppable Commerce API Suite Catalog API

OPEN COLLECTION

Shoppable Commerce API Suite Catalog Checkout API

OPEN COLLECTION

Shoppable Commerce API Suite Catalog Merchants API

OPEN COLLECTION

Shoppable Commerce API Suite Catalog OrderData API

OPEN COLLECTION

Shoppable Commerce API Suite Catalog Orders API

OPEN COLLECTION

Shoppable Commerce API Suite Catalog Products API

OPEN COLLECTION

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Shoppable MCP Server

Official hosted Model Context Protocol server for Shoppable's universal commerce platform. Exposes conversational product discovery, cart building, and order lookup to AI assist...

MCP SERVER

Agent Skills 2

Packaged agent skills for driving this provider's APIs from an AI assistant.

Look up order status

AGENT SKILL

Search the catalog and complete a checkout

AGENT SKILL

Shoppable API pricing

Prices published by Shoppable, read 2026-10-28 from about.shoppable.com/pricing.

Plan	Price
Startup	$99 per month Includes: Shoppable® DTC Lite, Instant Shop, Up to 3 Merchants, Product API and Catalog API, Customer Order Da
Growth	$999 per month, billed annually Includes: Everything in Startup, plus Universal Checkout API, 2 User Accounts Seats, Up to 8 U.S. Merchants, C
Growth (monthly)	Or $1,250/mo paid monthly. per month paid monthly
Enterprise (Global)	Contact Us Includes: Global e-commerce, 1st party data access, vendor security assessments, 10,000+ API Calls Included, d

Plan details, limits and sources →

Billed by: month, billed annually · FinOps profile →

Pricing Plans 2

Published pricing tiers and plan structures.

Shoppable Plans Pricing

4 plans

PLANS

Shoppable Price Estimates

0 plans

PLANS

Service Levels 1

Uptime the provider promises or reports, as SLA4OAI. Read from its own pages; APIs.io runs no monitors.

Shoppable

SLA

FinOps 1

Cost, billing, and metering signals for API financial operations.

Shoppable Finops

FINOPS

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

Shoppable API Rules

64 rules · 62 errors 1 warnings 1 info

SPECTRAL

OpenAPI Overlays 1

Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.

Shoppable Cloud Overlay

4 actions · update · shoppable-cloud-openapi-original.yml

DERIVED

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Shoppable Authentication

apiKey/http · 2 schemes

SECURITY

Shoppable Domain Security

TLSv1.3 · DMARC

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Shoppable Agentic Access

8 operations · 1 acting

AGENTIC

Resources

Get Started 3

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

SignUp

SignUp

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

MCPServer

AgentSkill

LLMsTxt

Design & Contract 3

Pagination, idempotency, versioning, errors, and events

Conventions

Conventions

Conformance

Conformance

Lifecycle

Lifecycle

Access & Security 2

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Authentication

Authentication

Operate 3

Status, limits, changes, and where to get help

StatusPage

StatusPage

ChangeLog

ChangeLog

Support

Support

Commercial 4

Pricing, plans, and the legal terms of use

Plans

Pricing

TermsOfService

PrivacyPolicy

Company 3

The organization behind the API

BlogRSS

BlogRSS

Blog

Blog

Website

Website

Other 1

Properties that don't map to a standard resource type

Overlay

Overlay

Source (apis.yml)

aid: shoppable
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: paid
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Paid
  confidence: high
  source:
  - plans
  - authentication
  - security
  - sandbox
  generated: '2026-11-06'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/shoppable.png
name: Shoppable
description: Shoppable is embeddable commerce infrastructure that lets shoppers buy any product from any retailer in a single
  universal cart without leaving the content they are in. Founded in 2011 by Heather Udo, the company powers off-site commerce
  across editorial content, social media, ads, connected TV, email, and emerging AI/agentic channels through a single integration.
  Its Shoppable Commerce API Suite (OpenAPI 3.0) exposes product lookup, catalog search, merchant data, order data, and a
  universal v6 checkout backed by Stripe tokenization, plus a hosted Model Context Protocol (MCP) server for agentic commerce.
  Shoppable holds four U.S. patents for universal checkout and is backed by 500 Global, MI Ventures, and Bodley Group.
url: https://raw.githubusercontent.com/api-evangelist/shoppable/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-10-06'
tags:
- Company
- Commerce
- E-Commerce
- Checkout
- Catalog
- Payments
- Agentic Commerce
- MCP
- Embeddable Commerce
- Retail
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
apis:
- aid: shoppable:shoppable-catalog-api
  name: Shoppable Catalog API
  description: The Catalog API from Shoppable — 1 operation(s) for catalog.
  humanURL: https://about.shoppable.com/help/setup-developer-documentation
  baseURL: https://cloud.shoppable.com
  tags:
  - Catalog
  properties:
  - type: OpenAPI
    url: openapi/shoppable-catalog-api-openapi.yml
  - type: Swagger
    url: https://app.swaggerhub.com/apis-docs/shoppable-dca/shoppable-cloud_api/1.0.2
  - type: DataModel
    url: data-model/shoppable-data-model.yml
  - type: ErrorCatalog
    url: errors/shoppable-problem-types.yml
  - type: Sandbox
    url: sandbox/shoppable-sandbox.yml
- aid: shoppable:shoppable-checkout-api
  name: Shoppable Checkout API
  description: The Checkout API from Shoppable — 1 operation(s) for checkout.
  humanURL: https://about.shoppable.com/help/setup-developer-documentation
  baseURL: https://cloud.shoppable.com
  tags:
  - Checkout
  properties:
  - type: OpenAPI
    url: openapi/shoppable-checkout-api-openapi.yml
  - type: Swagger
    url: https://app.swaggerhub.com/apis-docs/shoppable-dca/shoppable-cloud_api/1.0.2
  - type: DataModel
    url: data-model/shoppable-data-model.yml
  - type: ErrorCatalog
    url: errors/shoppable-problem-types.yml
  - type: Sandbox
    url: sandbox/shoppable-sandbox.yml
- aid: shoppable:shoppable-merchants-api
  name: Shoppable Merchants API
  description: The Merchants API from Shoppable — 2 operation(s) for merchants.
  humanURL: https://about.shoppable.com/help/setup-developer-documentation
  baseURL: https://cloud.shoppable.com
  tags:
  - Merchants
  properties:
  - type: OpenAPI
    url: openapi/shoppable-merchants-api-openapi.yml
  - type: Swagger
    url: https://app.swaggerhub.com/apis-docs/shoppable-dca/shoppable-cloud_api/1.0.2
  - type: DataModel
    url: data-model/shoppable-data-model.yml
  - type: ErrorCatalog
    url: errors/shoppable-problem-types.yml
  - type: Sandbox
    url: sandbox/shoppable-sandbox.yml
- aid: shoppable:shoppable-orderdata-api
  name: Shoppable OrderData API
  description: The OrderData API from Shoppable — 1 operation(s) for orderdata.
  humanURL: https://about.shoppable.com/help/setup-developer-documentation
  baseURL: https://cloud.shoppable.com
  tags:
  - OrderData
  properties:
  - type: OpenAPI
    url: openapi/shoppable-orderdata-api-openapi.yml
  - type: Swagger
    url: https://app.swaggerhub.com/apis-docs/shoppable-dca/shoppable-cloud_api/1.0.2
  - type: DataModel
    url: data-model/shoppable-data-model.yml
  - type: ErrorCatalog
    url: errors/shoppable-problem-types.yml
  - type: Sandbox
    url: sandbox/shoppable-sandbox.yml
- aid: shoppable:shoppable-orders-api
  name: Shoppable Orders API
  description: The Orders API from Shoppable — 2 operation(s) for orders.
  humanURL: https://about.shoppable.com/help/setup-developer-documentation
  baseURL: https://cloud.shoppable.com
  tags:
  - Order
  tags_raw:
  - Orders
  properties:
  - type: OpenAPI
    url: openapi/shoppable-orders-api-openapi.yml
  - type: Swagger
    url: https://app.swaggerhub.com/apis-docs/shoppable-dca/shoppable-cloud_api/1.0.2
  - type: DataModel
    url: data-model/shoppable-data-model.yml
  - type: ErrorCatalog
    url: errors/shoppable-problem-types.yml
  - type: Sandbox
    url: sandbox/shoppable-sandbox.yml
- aid: shoppable:shoppable-products-api
  name: Shoppable Products API
  description: The Products API from Shoppable — 1 operation(s) for products.
  humanURL: https://about.shoppable.com/help/setup-developer-documentation
  baseURL: https://cloud.shoppable.com
  tags:
  - Product
  tags_raw:
  - Products
  properties:
  - type: OpenAPI
    url: openapi/shoppable-products-api-openapi.yml
  - type: Swagger
    url: https://app.swaggerhub.com/apis-docs/shoppable-dca/shoppable-cloud_api/1.0.2
  - type: DataModel
    url: data-model/shoppable-data-model.yml
  - type: ErrorCatalog
    url: errors/shoppable-problem-types.yml
  - type: Sandbox
    url: sandbox/shoppable-sandbox.yml
common:
- type: Plans
  url: plans/shoppable-plans-pricing.yml
- url: https://about.shoppable.com/blog/rss.xml
  type: BlogRSS
- type: Overlay
  url: overlays/shoppable-cloud-overlay.yaml
- type: DomainSecurity
  url: security/shoppable-domain-security.yml
- type: AgenticAccess
  url: agentic-access/shoppable-agentic-access.yml
- type: Authentication
  url: authentication/shoppable-authentication.yml
- type: MCPServer
  url: mcp/shoppable-mcp.yml
- type: Conventions
  url: conventions/shoppable-conventions.yml
- type: Conformance
  url: conformance/shoppable-conformance.yml
- type: Lifecycle
  url: lifecycle/shoppable-lifecycle.yml
- type: StatusPage
  url: https://status.shoppable.com
- type: ChangeLog
  url: changelog/shoppable-changelog.yml
- type: AgentSkill
  url: skills/_index.yml
- type: LLMsTxt
  url: llms/shoppable-llms.txt
- type: DeveloperPortal
  url: https://about.shoppable.com/help/setup-developer-documentation
- type: Documentation
  url: https://ask.shoppable.com
- type: APIReference
  url: https://app.swaggerhub.com/apis-docs/shoppable-dca/shoppable-cloud_api/1.0.2
- type: GettingStarted
  url: https://about.shoppable.com/help/setup-developer-documentation
- type: Support
  url: https://ask.shoppable.com
- type: Blog
  url: https://about.shoppable.com/blog
- type: Pricing
  url: https://about.shoppable.com/pricing
- type: SignUp
  url: https://app.shoppable.com/signin
- type: TermsOfService
  url: https://about.shoppable.com/terms#terms-of-use
- type: PrivacyPolicy
  url: https://about.shoppable.com/terms#privacy-policy
- type: Website
  url: https://shoppable.com
x-enrichment:
  date: '2026-07-21'
  status: enriched
  artifacts_added: 15
  pass: local-v1

Shoppable API — frequently asked questions

Does Shoppable have an API?

Yes. APIs.io lists 6 APIs from Shoppable, including Shoppable Catalog API, Shoppable Checkout API and Shoppable Merchants API, and 3 more.

Is there an OpenAPI specification for the Shoppable API?

Yes. APIs.io indexes 6 OpenAPI specifications for Shoppable, each linked for download from this page.

How do I authenticate with the Shoppable API?

Shoppable uses bearer-token authentication (apiKey/http · 2 schemes). The details are profiled on APIs.io as Shoppable Authentication.

How much does the Shoppable API cost?

Shoppable publishes its prices; its Startup plan is $99 per month as of 2026-10-28. APIs.io lists 4 pricing plans for Shoppable, with each plan's price, limits and inclusions under Pricing on this page.

Does Shoppable have an MCP server?

Yes. APIs.io lists 1 MCP server for Shoppable: Official hosted Model Context Protocol server for Shoppable's universal commerce platform. Exposes conversational product discovery, cart building, and order lookup to AI assistants (Claude, ChatGPT,

Is the Shoppable API ready for AI agents?

Shoppable has a Kin Score of 52.4 out of 100 (developing) and an Agent Readiness score of 33.6 (agent-ready), scored by API Evangelist on 2026-11-06.

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