RealSelf

RealSelf is a Seattle-based consumer healthcare marketplace for elective aesthetic treatments — plastic surgery, cosmetic dermatology, injectables, cosmetic dentistry, hair restoration and vision correction. Consumers research procedures through community reviews, before-and-after photo galleries, doctor Q&A and the Worth It rating, then request consultations from the roughly 30,000 registered doctors and practices on the platform. RealSelf does not operate a general-purpose public developer program: its machine-readable surface is a partner Lead Sharing integration that publishes new patient leads to a subscriber over Amazon SNS, plus a publicly served JSON Schema registry at api.realself.com/v1/schemas covering the new-lead webhook payload and the internal event/page-analytics envelopes.

RealSelf publishes 1 API on the APIs.io network: Lead Sharing. Tagged areas include Company, Healthcare, Aesthetics, Marketplace, and Reviews.

The RealSelf catalog on APIs.io includes 1 event-driven AsyncAPI specification.

RealSelf’s developer surface includes engineering blog, documentation, authentication, and 17 more developer resources.

33.8/100 thin ▬ flat Agent 22/100 agent aware saas Full breakdown ↓
scored 2026-09-02 · rubric v0.18.0
1 APIs
CompanyHealthcareAestheticsMarketplaceReviewsLead GenerationConsumer HealthWebhookJSON-Schema

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-09-02 · rubric v0.18.0
Regulatory Posture applies to this provider. Its tags matched the Health regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.
The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/realself: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

RealSelf Lead Sharing

RealSelf Lead Sharing publishes a notification to a partner-owned HTTPS endpoint every time a new patient lead is created on the platform. Delivery is over an Amazon SNS topic s...

Pricing Plans 1

Published pricing tiers and plan structures.

Rate Limits 1

Documented rate limits and quota policies.

Realself Rate Limits

0 limits

RATE LIMITS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

RealSelf Lead Sharing

Event surface RealSelf exposes to partner practices, practice-management systems and lead-routing vendors. When a consumer submits a consultation request on realself.com, RealSe...

ASYNCAPI

JSON Schema 5

Standalone JSON Schema definitions for this provider's data models.

Realself Event 1 0 0

8 properties

JSON SCHEMA

New Lead Webhook

3 properties

JSON SCHEMA

Realself Pages Interaction 1 0 0

3 properties

JSON SCHEMA

Realself Pages Page 1 0 0

2 properties

JSON SCHEMA

Realself Pages View 1 0 0

6 properties

JSON SCHEMA

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Realself Authentication

2 schemes

SECURITY

Realself Domain Security

TLSv1.2 · HSTS · DMARC

SECURITY

Realself Vulnerability Disclosure

Bugcrowd · contact published

SECURITY

Resources

Documentation 1

Reference material describing how the API behaves

Agent Surfaces 2

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 5

Pagination, idempotency, versioning, errors, and events

Build 2

SDKs, sample code, and the tooling you integrate with

Access & Security 5

Authentication, authorization, and security posture

Operate 1

Status, limits, changes, and where to get help

Commercial 2

Pricing, plans, and the legal terms of use

Company 2

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: realself
name: RealSelf
description: 'RealSelf is a Seattle-based consumer healthcare marketplace for elective aesthetic treatments — plastic surgery,
  cosmetic dermatology, injectables, cosmetic dentistry, hair restoration and vision correction. Consumers research procedures
  through community reviews, before-and-after photo galleries, doctor Q&A and the Worth It rating, then request consultations
  from the roughly 30,000 registered doctors and practices on the platform. RealSelf does not operate a general-purpose public
  developer program: its machine-readable surface is a partner Lead Sharing integration that publishes new patient leads to
  a subscriber over Amazon SNS, plus a publicly served JSON Schema registry at api.realself.com/v1/schemas covering the new-lead
  webhook payload and the internal event/page-analytics envelopes.'
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - authentication
  - rate-limits
  - security
  - sandbox
  generated: '2026-09-02'
  method: derived
image: https://avatars.githubusercontent.com/u/991957?v=4
url: https://raw.githubusercontent.com/api-evangelist/realself/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
x-tier: profiled
x-tier-reason: enrichment
specificationVersion: '0.20'
created: '2026-08-26'
modified: '2026-08-26'
tags:
- Company
- Healthcare
- Aesthetics
- Marketplace
- Reviews
- Lead Generation
- Consumer Health
- Webhook
- JSON-Schema
tags_raw:
- Company
- Healthcare
- Aesthetics
- Marketplace
- Reviews
- Lead Generation
- Consumer Health
- Webhooks
- JSON Schema
apis:
- aid: realself-lead-sharing
  name: RealSelf Lead Sharing
  description: 'RealSelf Lead Sharing publishes a notification to a partner-owned HTTPS endpoint every time a new patient
    lead is created on the platform. Delivery is over an Amazon SNS topic subscription: the subscriber confirms the subscription
    once via the SNS SubscribeURL handshake, then receives Notification messages whose MessageText is a JSON-stringified lead
    payload — lead id, channel, consultation types, comments, practice, provider, prospect and treatment — together with a
    callback URL and a JWS token used to post updates back against the lead. RealSelf publishes the payload contract as a
    JSON Schema 2020-12 document and a working .NET subscriber example on its GitHub organization.'
  humanURL: https://github.com/RealSelf/rs-lead-sharing-subscriber-example
  baseURL: https://api.realself.com/v1
  tags:
  - Leads
  - Webhook
  - Event
  - Healthcare
  tags_raw:
  - Leads
  - Webhooks
  - Events
  - Healthcare
  properties:
  - type: JSONSchema
    url: json-schema/realself-new-lead-webhook-1-0-0.json
  - type: JSONSchema
    url: json-schema/realself-event-1-0-0.json
  - type: JSONSchema
    url: json-schema/realself-pages-page-1-0-0.json
  - type: JSONSchema
    url: json-schema/realself-pages-view-1-0-0.json
  - type: JSONSchema
    url: json-schema/realself-pages-interaction-1-0-0.json
  - type: AsyncAPI
    url: asyncapi/realself-lead-sharing-asyncapi.yml
  - type: Webhooks
    url: asyncapi/realself-lead-sharing-asyncapi.yml
  - type: GitHubRepository
    url: https://github.com/RealSelf/rs-lead-sharing-subscriber-example
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.realself.com/
- type: Blog
  url: https://www.realself.com/news
- type: Documentation
  url: https://github.com/RealSelf/rs-lead-sharing-subscriber-example
- type: GitHubOrganization
  url: https://github.com/RealSelf
- type: TermsOfService
  url: https://www.realself.com/terms-of-service
- type: Security
  url: https://www.realself.com/security/
- type: SecurityTxt
  url: well-known/realself-security.txt
- type: WellKnown
  url: well-known/realself-well-known.yml
- type: VulnerabilityDisclosure
  url: security/realself-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/realself-domain-security.yml
- type: Authentication
  url: authentication/realself-authentication.yml
- type: Conventions
  url: conventions/realself-conventions.yml
- type: ErrorCatalog
  url: errors/realself-problem-types.yml
- type: Lifecycle
  url: lifecycle/realself-lifecycle.yml
- type: Conformance
  url: conformance/realself-conformance.yml
- type: DataModel
  url: data-model/realself-data-model.yml
- type: Packages
  url: packages/realself-packages.yml
- type: Plans
  url: plans/realself-plans-pricing.yml
- type: RateLimits
  url: rate-limits/realself-rate-limits.yml
- type: LLMsTxt
  url: llms/realself-llms.txt
x-enrichment:
  date: '2026-08-26'
  status: enriched
  artifacts_added: 22
  pass: local-v1

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