Newfold Digital is a web presence and technology solutions company serving small and medium businesses worldwide with domain registration, web hosting, website building, e-commerce, security, and digital marketing. It was formed in 2021 from the merger of Web.com Group and Endurance International Group and operates a portfolio of consumer and reseller brands including Bluehost, HostGator, Network Solutions, Register.com, Web.com, and Domain.com. The corporate site newfold.com is an investor and company presence rather than a unified developer portal, and it sits behind a Cloudflare interactive challenge. The company's real public developer surface is Newfold Labs (github.com/newfold-labs), an 85-repository engineering org that ships the brand WordPress plugins, a Composer module fleet distributed from its own Satis registry, public npm packages under the @newfold scope, a published engineering standards site with an llms.txt, and an MCP server module that exposes WordPress abilities to AI assistants from each customer site.
Newfold publishes 3 APIs on the APIs.io network. Tagged areas include Company, Web Hosting, Domains, Web Presence, and Website Builder.
Newfold’s developer surface includes documentation, API reference, getting-started guide, support, authentication, changelog, CLI, and 20 more developer resources.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/newfold: open an issue to ask a question, or submit a pull request to add artifacts.
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The Newfold Labs WordPress MCP module (wp-module-mcp) registers an MCP server, id blu-mcp, on the WordPress REST route /wp-json/blu/mcp of every site running a Newfold brand plu...
Hiive is Newfold's site-connection platform API. The GPL-licensed Newfold data module (wp-module-data), installed on every site running a Newfold brand plugin, defines the base ...
Newfold Labs ships an MCP server as a WordPress module (newfold-labs/wp-module-mcp, Composer, GPL-2.0-or-later) that brand plugins — Bluehost and siblings — load into the custom...
aid: newfold
deliveryModel:
model: unknown
open_source: unknown
commercial: true
callable_host: false
label: Delivery model not determined — needs a product licence on record
confidence: low
source:
- pricing
- repository-unlicensed
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: open-source
trial: false
try_now: false
public: true
label: Open Source
confidence: medium
source:
- https://github.com/newfold-labs
- https://newfold-labs.github.io/satis/
generated: '2026-08-13'
method: searched
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/newfold.png
name: Newfold
description: Newfold Digital is a web presence and technology solutions company serving small and medium businesses worldwide
with domain registration, web hosting, website building, e-commerce, security, and digital marketing. It was formed in 2021
from the merger of Web.com Group and Endurance International Group and operates a portfolio of consumer and reseller brands
including Bluehost, HostGator, Network Solutions, Register.com, Web.com, and Domain.com. The corporate site newfold.com
is an investor and company presence rather than a unified developer portal, and it sits behind a Cloudflare interactive
challenge. The company's real public developer surface is Newfold Labs (github.com/newfold-labs), an 85-repository engineering
org that ships the brand WordPress plugins, a Composer module fleet distributed from its own Satis registry, public npm
packages under the @newfold scope, a published engineering standards site with an llms.txt, and an MCP server module that
exposes WordPress abilities to AI assistants from each customer site.
url: https://raw.githubusercontent.com/api-evangelist/newfold/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- norwest-venture-partners
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Web Hosting
- Domains
- Web Presence
- Website Builder
- Digital Marketing
- Small Business
- WordPress
- Open-Source
- MCP
- E-Commerce
tags_raw:
- Company
- Web Hosting
- Domains
- Web Presence
- Website Builder
- Digital Marketing
- Small Business
- WordPress
- Open Source
- Model Context Protocol
- eCommerce
apis:
- aid: newfold:blu-mcp
name: Newfold BLU MCP Server (WordPress)
description: The Newfold Labs WordPress MCP module (wp-module-mcp) registers an MCP server, id blu-mcp, on the WordPress
REST route /wp-json/blu/mcp of every site running a Newfold brand plugin. It exposes WordPress Abilities API abilities
as MCP tools through a three-tool gateway (list abilities, get ability schema, call ability) plus a generic REST CRUD
surface, covering posts, pages, media, custom post types, users, settings, site info, themes, global styles and WooCommerce
products, orders and reports. Because the server ships inside the customer's own WordPress install, the endpoint host
is the customer domain rather than a Newfold-hosted URL.
humanURL: https://github.com/newfold-labs/wp-module-mcp
baseURL: https://{site}/wp-json/blu/mcp
x-base-url-note: Templated. The MCP server is self-hosted on each customer WordPress site by the Newfold brand plugin; Newfold
publishes no central endpoint. The provider's own README uses https://YOUR-SITE.com/wp-json/blu/mcp.
tags:
- MCP
- WordPress
- Agents
- E-Commerce
tags_raw:
- Model Context Protocol
- WordPress
- Agents
- eCommerce
properties:
- type: MCPServer
url: mcp/newfold-mcp.yml
- type: Documentation
url: https://github.com/newfold-labs/wp-module-mcp/blob/main/docs/index.md
- type: APIReference
url: https://github.com/newfold-labs/wp-module-mcp/blob/main/docs/api.md
- type: GettingStarted
url: https://github.com/newfold-labs/wp-module-mcp/blob/main/docs/getting-started.md
- type: SourceCode
url: https://github.com/newfold-labs/wp-module-mcp
- type: Support
url: https://github.com/newfold-labs/wp-module-mcp/issues
- aid: newfold:hiive
name: Hiive Platform API
description: Hiive is Newfold's site-connection platform API. The GPL-licensed Newfold data module (wp-module-data), installed
on every site running a Newfold brand plugin, defines the base https://hiive.cloud/api and calls paths such as sites/v1/events,
sites/v2/events, and the capabilities and verify routes to register a site, exchange a token and stream events back to
Newfold. The base URL and the request shapes are readable in the module's public source; Newfold publishes no external
developer documentation, no OpenAPI, and no self-service credentials for it.
humanURL: https://github.com/newfold-labs/wp-module-data
baseURL: https://hiive.cloud/api
x-base-url-note: Read from NFD_HIIVE_URL in includes/HiiveConnection.php of the first-party GPL module newfold-labs/wp-module-data.
Probed live 2026-08-13; the host answers (404 on unknown paths) and is not behind the Cloudflare challenge that fronts
newfold.com.
tags:
- Telemetry
- WordPress
- Platform
properties:
- type: SourceCode
url: https://github.com/newfold-labs/wp-module-data
- type: Documentation
url: https://github.com/newfold-labs/wp-module-data/blob/main/README.md
- aid: newfold:huapi
name: HUAPI (Hosting Unified API)
description: HUAPI is Newfold's internal hosting control-plane API, versioned under /v1, covering account, hosting, sites,
domains, addons (backup, CodeGuard, SiteLock, Xcitium, Cloudflare, SpamExperts, Jetpack), announcements, logs and public
keys. Newfold publishes a generated JavaScript client for it on npm as @newfold/huapi-js — 389 published versions, built
with Orval from an openapi.json — but the package README states the spec is pulled from a beta server that requires the
corporate VPN, so the OpenAPI itself is not public and no public base URL is published.
humanURL: https://www.npmjs.com/package/@newfold/huapi-js
x-base-url-note: No public base URL. The published client sets no baseURL of its own (paths are relative, e.g. /v1/account/hosting)
and Newfold's own README says the OpenAPI is fetched from an internal beta server over VPN. Recorded as missing rather
than guessed.
tags:
- Hosting
- Control Plane
- Internal
properties:
- type: SDKs
url: https://www.npmjs.com/package/@newfold/huapi-js
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
common:
- type: DomainSecurity
url: security/newfold-domain-security.yml
- type: Website
url: https://newfold.com
- type: GitHubOrganization
url: https://github.com/newfold-labs
- type: Documentation
url: https://newfold-labs.github.io/standards/
- type: APIReference
url: https://github.com/newfold-labs/wp-module-mcp/blob/main/docs/api.md
- type: GettingStarted
url: https://github.com/newfold-labs/wp-module-mcp/blob/main/docs/getting-started.md
- type: Support
url: https://github.com/newfold-labs/wp-module-mcp/issues
- type: PrivacyPolicy
url: https://newfold.com/privacy-center/privacy
- type: Security
url: https://newfold.com/disclosure
- type: VulnerabilityDisclosure
url: security/newfold-vulnerability-disclosure.yml
- type: Compliance
url: https://newfold.com/privacy-center/information-security-policy
- type: Packages
url: packages/newfold-packages.yml
- type: SDKs
url: packages/newfold-packages.yml
- type: MCPServer
url: mcp/newfold-mcp.yml
- type: AgentSkill
url: skills/_index.yml
- type: LLMsTxt
url: llms/newfold-llms.txt
- type: Authentication
url: authentication/newfold-authentication.yml
- type: Conventions
url: conventions/newfold-conventions.yml
- type: ErrorCatalog
url: errors/newfold-problem-types.yml
- type: Conformance
url: conformance/newfold-conformance.yml
- type: Lifecycle
url: lifecycle/newfold-lifecycle.yml
- type: ChangeLog
url: changelog/newfold-changelog.yml
- type: CLI
url: cli/newfold-cli.yml
- type: Components
url: components/newfold-components.yml
- type: Plans
url: plans/newfold-plans-pricing.yml
- type: RateLimits
url: rate-limits/newfold-rate-limits.yml
- type: JSONSchema
url: json-schema/newfold-standards-frontmatter.schema.json
x-enrichment:
date: '2026-08-13'
status: enriched
artifacts_added: 22
pass: local-v1
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