Newfold

aid: newfold
accessModel:
  pricing: unknown
  onboarding: open-source
  trial: false
  try_now: false
  public: true
  label: Open Source
  confidence: medium
  source:
  - https://github.com/newfold-labs
  - https://newfold-labs.github.io/satis/
  generated: '2026-08-13'
  method: searched
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/newfold.png
name: Newfold
description: Newfold Digital is a web presence and technology solutions company serving small and medium businesses worldwide
  with domain registration, web hosting, website building, e-commerce, security, and digital marketing. It was formed in 2021
  from the merger of Web.com Group and Endurance International Group and operates a portfolio of consumer and reseller brands
  including Bluehost, HostGator, Network Solutions, Register.com, Web.com, and Domain.com. The corporate site newfold.com
  is an investor and company presence rather than a unified developer portal, and it sits behind a Cloudflare interactive
  challenge. The company's real public developer surface is Newfold Labs (github.com/newfold-labs), an 85-repository engineering
  org that ships the brand WordPress plugins, a Composer module fleet distributed from its own Satis registry, public npm
  packages under the @newfold scope, a published engineering standards site with an llms.txt, and an MCP server module that
  exposes WordPress abilities to AI assistants from each customer site.
url: https://raw.githubusercontent.com/api-evangelist/newfold/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- norwest-venture-partners
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Web Hosting
- Domains
- Web Presence
- Website Builder
- Digital Marketing
- Small Business
- WordPress
- Open Source
- Model Context Protocol
- eCommerce
apis:
- aid: newfold:blu-mcp
  name: Newfold BLU MCP Server (WordPress)
  description: The Newfold Labs WordPress MCP module (wp-module-mcp) registers an MCP server, id blu-mcp, on the WordPress
    REST route /wp-json/blu/mcp of every site running a Newfold brand plugin. It exposes WordPress Abilities API abilities
    as MCP tools through a three-tool gateway (list abilities, get ability schema, call ability) plus a generic REST CRUD
    surface, covering posts, pages, media, custom post types, users, settings, site info, themes, global styles and WooCommerce
    products, orders and reports. Because the server ships inside the customer's own WordPress install, the endpoint host
    is the customer domain rather than a Newfold-hosted URL.
  humanURL: https://github.com/newfold-labs/wp-module-mcp
  baseURL: https://{site}/wp-json/blu/mcp
  x-base-url-note: Templated. The MCP server is self-hosted on each customer WordPress site by the Newfold brand plugin; Newfold
    publishes no central endpoint. The provider's own README uses https://YOUR-SITE.com/wp-json/blu/mcp.
  tags:
  - Model Context Protocol
  - WordPress
  - Agents
  - eCommerce
  properties:
  - type: MCPServer
    url: mcp/newfold-mcp.yml
  - type: Documentation
    url: https://github.com/newfold-labs/wp-module-mcp/blob/main/docs/index.md
  - type: APIReference
    url: https://github.com/newfold-labs/wp-module-mcp/blob/main/docs/api.md
  - type: GettingStarted
    url: https://github.com/newfold-labs/wp-module-mcp/blob/main/docs/getting-started.md
  - type: SourceCode
    url: https://github.com/newfold-labs/wp-module-mcp
  - type: Support
    url: https://github.com/newfold-labs/wp-module-mcp/issues
- aid: newfold:hiive
  name: Hiive Platform API
  description: Hiive is Newfold's site-connection platform API. The GPL-licensed Newfold data module (wp-module-data), installed
    on every site running a Newfold brand plugin, defines the base https://hiive.cloud/api and calls paths such as sites/v1/events,
    sites/v2/events, and the capabilities and verify routes to register a site, exchange a token and stream events back to
    Newfold. The base URL and the request shapes are readable in the module's public source; Newfold publishes no external
    developer documentation, no OpenAPI, and no self-service credentials for it.
  humanURL: https://github.com/newfold-labs/wp-module-data
  baseURL: https://hiive.cloud/api
  x-base-url-note: Read from NFD_HIIVE_URL in includes/HiiveConnection.php of the first-party GPL module newfold-labs/wp-module-data.
    Probed live 2026-08-13; the host answers (404 on unknown paths) and is not behind the Cloudflare challenge that fronts
    newfold.com.
  tags:
  - Telemetry
  - WordPress
  - Platform
  properties:
  - type: SourceCode
    url: https://github.com/newfold-labs/wp-module-data
  - type: Documentation
    url: https://github.com/newfold-labs/wp-module-data/blob/main/README.md
- aid: newfold:huapi
  name: HUAPI (Hosting Unified API)
  description: HUAPI is Newfold's internal hosting control-plane API, versioned under /v1, covering account, hosting, sites,
    domains, addons (backup, CodeGuard, SiteLock, Xcitium, Cloudflare, SpamExperts, Jetpack), announcements, logs and public
    keys. Newfold publishes a generated JavaScript client for it on npm as @newfold/huapi-js — 389 published versions, built
    with Orval from an openapi.json — but the package README states the spec is pulled from a beta server that requires the
    corporate VPN, so the OpenAPI itself is not public and no public base URL is published.
  humanURL: https://www.npmjs.com/package/@newfold/huapi-js
  x-base-url-note: No public base URL. The published client sets no baseURL of its own (paths are relative, e.g. /v1/account/hosting)
    and Newfold's own README says the OpenAPI is fetched from an internal beta server over VPN. Recorded as missing rather
    than guessed.
  tags:
  - Hosting
  - Control Plane
  - Internal
  properties:
  - type: SDKs
    url: https://www.npmjs.com/package/@newfold/huapi-js
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/newfold-domain-security.yml
- type: Website
  url: https://newfold.com
- type: GitHubOrganization
  url: https://github.com/newfold-labs
- type: Documentation
  url: https://newfold-labs.github.io/standards/
- type: APIReference
  url: https://github.com/newfold-labs/wp-module-mcp/blob/main/docs/api.md
- type: GettingStarted
  url: https://github.com/newfold-labs/wp-module-mcp/blob/main/docs/getting-started.md
- type: Support
  url: https://github.com/newfold-labs/wp-module-mcp/issues
- type: PrivacyPolicy
  url: https://newfold.com/privacy-center/privacy
- type: Security
  url: https://newfold.com/disclosure
- type: VulnerabilityDisclosure
  url: security/newfold-vulnerability-disclosure.yml
- type: Compliance
  url: https://newfold.com/privacy-center/information-security-policy
- type: Packages
  url: packages/newfold-packages.yml
- type: SDKs
  url: packages/newfold-packages.yml
- type: MCPServer
  url: mcp/newfold-mcp.yml
- type: AgentSkill
  url: skills/_index.yml
- type: LLMsTxt
  url: llms/newfold-llms.txt
- type: Authentication
  url: authentication/newfold-authentication.yml
- type: Conventions
  url: conventions/newfold-conventions.yml
- type: ErrorCatalog
  url: errors/newfold-problem-types.yml
- type: Conformance
  url: conformance/newfold-conformance.yml
- type: Lifecycle
  url: lifecycle/newfold-lifecycle.yml
- type: ChangeLog
  url: changelog/newfold-changelog.yml
- type: CLI
  url: cli/newfold-cli.yml
- type: Components
  url: components/newfold-components.yml
- type: Plans
  url: plans/newfold-plans-pricing.yml
- type: RateLimits
  url: rate-limits/newfold-rate-limits.yml
- type: JSONSchema
  url: json-schema/newfold-standards-frontmatter.schema.json
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 22
  pass: local-v1