Natalist is a direct-to-consumer fertility and pregnancy products brand founded in 2019 by Halle Tecco, selling prenatal vitamins, ovulation and pregnancy tests, fertility supplements, and pregnancy and postpartum products online. The company was acquired by Everly Health in 2021 and its storefront now redirects to Everlywell; it is a consumer e-commerce brand with no public developer API, OpenAPI, SDKs, or webhook surface. This profile was surfaced as a portfolio-lead stub and enriched with live domain-security probing of natalist.com.
Natalist is profiled on the APIs.io network. Tagged areas include Company, Consumer, Fertility, Pregnancy, and Women’s Health.
Regulatory Posture applies to this provider. Its tags matched the
Health regime, so
Regulatory Posture carries 15 points of the composite.
If this regime is wrong for your business, say so on your
provider repo — the
applicability map is public and we will correct it.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
The six quality facets above are damped to 85 points between them,
because the conditional facet above carries the other
15. That is why each facet's contribution is shown against a damped
maximum: raising a quality facet moves the composite by 85% of its nominal
weight, not 100%. The full arithmetic is at apis.io/rating/.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/natalist: open an issue to ask a question, or submit a pull request to add artifacts.
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aid: natalist
deliveryModel:
model: unknown
open_source: false
commercial: false
callable_host: false
label: Delivery model not determined — needs a product licence on record
confidence: low
source:
- none
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
source: []
generated: '2026-07-22'
method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/natalist.png
name: Natalist
description: Natalist is a direct-to-consumer fertility and pregnancy products brand founded in 2019 by Halle Tecco, selling
prenatal vitamins, ovulation and pregnancy tests, fertility supplements, and pregnancy and postpartum products online. The
company was acquired by Everly Health in 2021 and its storefront now redirects to Everlywell; it is a consumer e-commerce
brand with no public developer API, OpenAPI, SDKs, or webhook surface. This profile was surfaced as a portfolio-lead stub
and enriched with live domain-security probing of natalist.com.
url: https://raw.githubusercontent.com/api-evangelist/natalist/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- cowboy-ventures
x-tier: stub
x-tier-reason: portfolio-lead
x-acquired-by: everly-health
x-note: Consumer DTC brand; no public developer API surface found. natalist.com redirects to everlywell.com.
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- Consumer
- Fertility
- Pregnancy
- Women's Health
- Consumer Health
- E-Commerce
tags_raw:
- Company
- Consumer
- Fertility
- Pregnancy
- Women's Health
- Consumer Health
- Ecommerce
apis: []
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
common:
- type: ParentCompany
url: https://apis.io/providers/everly-health/
name: Everly Health
x-relationship: acquired
x-evidence: The company was acquired by Everly Health in 2021 and its storefront now redirects to Everlywell; it is a consumer
e-commerce brand with no public developer API, OpenAPI, SDKs, or webhook surface.
- type: DomainSecurity
url: security/natalist-domain-security.yml
- type: Website
url: https://www.natalist.com
x-enrichment:
date: '2026-07-20'
status: nochange
artifacts_added: 0
pass: local-v1
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