Nacelle

aid: nacelle-com
name: Nacelle
description: >-
  Nacelle is a headless commerce and AI personalization platform founded in
  2019 that provides a composable data orchestration layer for premium
  ecommerce brands. The platform sits between commerce systems of record
  (Shopify, BigCommerce, Salesforce Commerce Cloud) and CMS/content systems
  (Contentful, Sanity), ingesting product, content, pricing, inventory, order,
  and customer data, then exposing a normalized Storefront GraphQL API and
  Storefront SDK to power custom frontends, personalized merchandising, and
  AI-driven product discovery. Nacelle's Ingest REST API and prebuilt
  connectors (Shopify, Contentful, Sanity) move data into the platform, the
  Storefront GraphQL API and JavaScript SDK syndicate it to storefronts, and
  the Admin API manages spaces and configuration. The company's product line
  includes the AI Personalization Suite featuring "Paige" (an AI shopping
  assistant), behavioral targeting, recommendations, cross-sell/upsell, and
  composable data orchestration. Pricing is plan-based — Standard at $399/mo
  and Enterprise custom — with the Headless Commerce platform sold as an
  enterprise tier. Customers include Boll & Branch, FTD, ProFlowers, Ancient
  Nutrition, Rhone, Barefoot Dreams, Peach & Lily, and Healthy Baby.
type: Index
position: Provider
access: 3rd-Party
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
tags:
- Commerce
- Ecommerce
- Headless Commerce
- Composable Commerce
- Storefront
- Personalization
- AI Personalization
- Product Recommendations
- Data Orchestration
- GraphQL
- Shopify
- Contentful
- Sanity
url: https://raw.githubusercontent.com/api-evangelist/nacelle-com/refs/heads/main/apis.yml
created: '2026-05-25'
modified: '2026-05-25'
specificationVersion: '0.20'
apis:
- aid: nacelle-com:nacelle-storefront-graphql-api
  name: Nacelle Storefront GraphQL API
  description: >-
    The Storefront GraphQL API is Nacelle's primary query interface for
    syndicating normalized commerce data — products, variants, content,
    pricing, price rules, media, metafields, SEO, and product options — to
    custom storefronts and frontends. It supports typed fields, input
    filters, and preview data for unpublished content. Authenticated via
    Storefront API tokens; consumed directly over HTTPS or via the
    JavaScript Storefront SDK (v1.x and v2.x) with GraphQL Codegen support.
  tags:
  - Commerce
  - GraphQL
  - Storefront
  - Headless Commerce
  humanURL: https://docs.nacelle.com/docs/storefront-graphql-api-stable
  properties:
  - url: https://docs.nacelle.com/docs/storefront-graphql-api-stable
    type: Documentation
  - url: https://docs.nacelle.com/docs/graphql-explorer
    type: Sandbox
    name: GraphQL Explorer
  - url: https://docs.nacelle.com/docs/javascript-storefront-sdk
    type: SDK
    name: JavaScript Storefront SDK
  - url: https://docs.nacelle.com/docs/storefront-sdk-major-version-2
    type: SDK
    name: Storefront SDK 2.x
  - url: https://docs.nacelle.com/docs/auth-storefront
    type: Authentication
  - url: graphql/nacelle-com-graphql.md
    type: GraphQL
- aid: nacelle-com:nacelle-ingest-rest-api
  name: Nacelle Ingest REST API
  description: >-
    The Ingest REST API moves commerce data into Nacelle from any source —
    products, content, pricing, inventory, orders, and customer data — and
    backs Nacelle's prebuilt Shopify, Contentful, and Sanity connectors as
    well as custom connectors for proprietary systems. Data ingested via
    this API is normalized into Nacelle's commerce data model and made
    available through the Storefront GraphQL API.
  tags:
  - Commerce
  - Ingest
  - REST
  - Data Orchestration
  humanURL: https://docs.nacelle.com/docs/ingest-rest-api
  properties:
  - url: https://docs.nacelle.com/docs/ingest-rest-api
    type: Documentation
  - url: https://docs.nacelle.com/docs/auth-oauth
    type: Authentication
  - url: https://docs.nacelle.com/docs/auth-credentials
    type: Authentication
- aid: nacelle-com:nacelle-admin-api
  name: Nacelle Admin API
  description: >-
    The Admin API exposes administrative operations for managing Nacelle
    spaces, configuration, connectors, and platform-level resources outside
    of the storefront query and ingest paths. Used by the Nacelle Dashboard
    and platform tooling.
  tags:
  - Administrative
  - Commerce
  humanURL: https://docs.nacelle.com/docs/admin-api
  properties:
  - url: https://docs.nacelle.com/docs/admin-api
    type: Documentation
  - url: https://docs.nacelle.com/docs/auth-oauth
    type: Authentication
common:
- type: Website
  url: https://nacelle.com
- type: Portal
  url: https://docs.nacelle.com
- type: Documentation
  url: https://docs.nacelle.com/docs/build-with-nacelle
- type: GettingStarted
  url: https://docs.nacelle.com/docs/getting-started
- type: Documentation
  name: GraphQL Reference
  url: https://docs.nacelle.com/graphql
- type: Documentation
  name: API Reference
  url: https://docs.nacelle.com/reference
- type: Documentation
  name: Recipes
  url: https://docs.nacelle.com/recipes
- type: Documentation
  name: LLMs Index
  url: https://docs.nacelle.com/llms.txt
- type: Sandbox
  name: GraphQL Explorer
  url: https://docs.nacelle.com/docs/graphql-explorer
- type: SignUp
  name: Headless Dashboard
  url: https://dashboard.nacelle.com/login
- type: Support
  url: https://support.nacelle.com/hc/en-us
- type: StatusPage
  url: https://status.nacelle.com
- type: Blog
  url: https://nacelle.com/blog
- type: CaseStudies
  url: https://nacelle.com/resources/customer-stories
- type: Careers
  url: https://nacelle.com/careers
- type: Partners
  url: https://nacelle.com/partners/partner-overview
- type: Pricing
  url: https://nacelle.com/pricing
- type: GitHubOrganization
  url: https://github.com/getnacelle
- type: SDK
  name: nacelle-js (TypeScript)
  url: https://github.com/getnacelle/nacelle-js
- type: SDK
  name: Storefront SDK 2.x Examples
  url: https://github.com/getnacelle/storefront-sdk-2.x-testing
- type: Tool
  name: Contentful App for Nacelle
  url: https://github.com/getnacelle/contentful-app-nacelle
- type: CodeExamples
  name: Nuxt 2 Reference Storefront
  url: https://github.com/getnacelle/nuxt-2-reference-store
- type: LinkedIn
  url: https://www.linkedin.com/company/getnacelle
- type: Twitter
  url: https://twitter.com/getnacelle
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com