Nacelle

aid: nacelle-com
name: Nacelle
description: Nacelle is a headless commerce and AI personalization platform founded in 2019 that provides a composable data
  orchestration layer for premium ecommerce brands. The platform sits between commerce systems of record (Shopify, BigCommerce,
  Salesforce Commerce Cloud) and CMS/content systems (Contentful, Sanity), ingesting product, content, pricing, inventory,
  order, and customer data, then exposing a normalized Storefront GraphQL API and Storefront SDK to power custom frontends,
  personalized merchandising, and AI-driven product discovery. Nacelle's Ingest REST API and prebuilt connectors (Shopify,
  Contentful, Sanity) move data into the platform, the Storefront GraphQL API and JavaScript SDK syndicate it to storefronts,
  and the Admin API manages spaces and configuration. The company's product line includes the AI Personalization Suite featuring
  "Paige" (an AI shopping assistant), behavioral targeting, recommendations, cross-sell/upsell, and composable data orchestration.
  Pricing is plan-based — Standard at $399/mo and Enterprise custom — with the Headless Commerce platform sold as an enterprise
  tier. Customers include Boll & Branch, FTD, ProFlowers, Ancient Nutrition, Rhone, Barefoot Dreams, Peach & Lily, and Healthy
  Baby.
type: Index
position: Provider
access: 3rd-Party
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
tags:
- Commerce
- Ecommerce
- Headless Commerce
- Composable Commerce
- Storefront
- Personalization
- AI Personalization
- Product Recommendations
- Data Orchestration
- GraphQL
- Shopify
- Contentful
- Sanity
url: https://raw.githubusercontent.com/api-evangelist/nacelle-com/refs/heads/main/apis.yml
created: '2026-05-25'
modified: '2026-05-25'
specificationVersion: '0.20'
apis:
- aid: nacelle-com:nacelle-storefront-graphql-api
  name: Nacelle Storefront GraphQL API
  description: The Storefront GraphQL API is Nacelle's primary query interface for syndicating normalized commerce data —
    products, variants, content, pricing, price rules, media, metafields, SEO, and product options — to custom storefronts
    and frontends. It supports typed fields, input filters, and preview data for unpublished content. Authenticated via Storefront
    API tokens; consumed directly over HTTPS or via the JavaScript Storefront SDK (v1.x and v2.x) with GraphQL Codegen support.
  tags:
  - Commerce
  - GraphQL
  - Storefront
  - Headless Commerce
  humanURL: https://docs.nacelle.com/docs/storefront-graphql-api-stable
  properties:
  - url: https://docs.nacelle.com/docs/storefront-graphql-api-stable
    type: Documentation
  - url: https://docs.nacelle.com/docs/graphql-explorer
    type: Sandbox
    name: GraphQL Explorer
  - url: https://docs.nacelle.com/docs/javascript-storefront-sdk
    type: SDKs
    name: JavaScript Storefront SDK
  - url: https://docs.nacelle.com/docs/storefront-sdk-major-version-2
    type: SDKs
    name: Storefront SDK 2.x
  - url: https://docs.nacelle.com/docs/auth-storefront
    type: Authentication
  - url: graphql/nacelle-com-graphql.md
    type: GraphQL
- aid: nacelle-com:nacelle-ingest-rest-api
  name: Nacelle Ingest REST API
  description: The Ingest REST API moves commerce data into Nacelle from any source — products, content, pricing, inventory,
    orders, and customer data — and backs Nacelle's prebuilt Shopify, Contentful, and Sanity connectors as well as custom
    connectors for proprietary systems. Data ingested via this API is normalized into Nacelle's commerce data model and made
    available through the Storefront GraphQL API.
  tags:
  - Commerce
  - Ingest
  - REST
  - Data Orchestration
  humanURL: https://docs.nacelle.com/docs/ingest-rest-api
  properties:
  - url: https://docs.nacelle.com/docs/ingest-rest-api
    type: Documentation
  - url: https://docs.nacelle.com/docs/auth-oauth
    type: Authentication
  - url: https://docs.nacelle.com/docs/auth-credentials
    type: Authentication
- aid: nacelle-com:nacelle-admin-api
  name: Nacelle Admin API
  description: The Admin API exposes administrative operations for managing Nacelle spaces, configuration, connectors, and
    platform-level resources outside of the storefront query and ingest paths. Used by the Nacelle Dashboard and platform
    tooling.
  tags:
  - Administrative
  - Commerce
  humanURL: https://docs.nacelle.com/docs/admin-api
  properties:
  - url: https://docs.nacelle.com/docs/admin-api
    type: Documentation
  - url: https://docs.nacelle.com/docs/auth-oauth
    type: Authentication
common:
- type: Website
  url: https://nacelle.com
- type: Portal
  url: https://docs.nacelle.com
- type: Documentation
  url: https://docs.nacelle.com/docs/build-with-nacelle
- type: GettingStarted
  url: https://docs.nacelle.com/docs/getting-started
- type: Documentation
  name: GraphQL Reference
  url: https://docs.nacelle.com/graphql
- type: Documentation
  name: API Reference
  url: https://docs.nacelle.com/reference
- type: Documentation
  name: Recipes
  url: https://docs.nacelle.com/recipes
- type: Documentation
  name: LLMs Index
  url: https://docs.nacelle.com/llms.txt
- type: Sandbox
  name: GraphQL Explorer
  url: https://docs.nacelle.com/docs/graphql-explorer
- type: Signup
  name: Headless Dashboard
  url: https://dashboard.nacelle.com/login
- type: Support
  url: https://support.nacelle.com/hc/en-us
- type: StatusPage
  url: https://status.nacelle.com
- type: Blog
  url: https://nacelle.com/blog
- type: CaseStudies
  url: https://nacelle.com/resources/customer-stories
- type: Careers
  url: https://nacelle.com/careers
- type: Partners
  url: https://nacelle.com/partners/partner-overview
- type: Pricing
  url: https://nacelle.com/pricing
- type: GitHubOrganization
  url: https://github.com/getnacelle
- type: SDKs
  name: nacelle-js (TypeScript)
  url: https://github.com/getnacelle/nacelle-js
- type: SDKs
  name: Storefront SDK 2.x Examples
  url: https://github.com/getnacelle/storefront-sdk-2.x-testing
- type: Tools
  name: Contentful App for Nacelle
  url: https://github.com/getnacelle/contentful-app-nacelle
- type: CodeExamples
  name: Nuxt 2 Reference Storefront
  url: https://github.com/getnacelle/nuxt-2-reference-store
- type: LinkedIn
  url: https://www.linkedin.com/company/getnacelle
- type: Twitter
  url: https://twitter.com/getnacelle
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com