Luel website screenshot

Luel

Luel is a two-sided marketplace and multi-modal data lab for AI training data, connecting companies that need high-quality, rights-cleared datasets with verified contributors who supply and license on-demand video, audio, and image data. Contributors can earn money by submitting media from their own devices (for example, footage from their camera roll) or by completing requested data tasks, while buyers purchase premium, curated, rights-cleared multimodal datasets from the Luel catalog. Positioned as "the frontier of data," Luel powers the foundations of machine perception through a proprietary, continuous data engine. The company is backed by Y Combinator, General Catalyst, and Lightspeed Venture Partners. Luel does not currently publish a public API, SDK, or developer documentation surface.

Luel is profiled on the APIs.io network. Tagged areas include Company, AI, Machine Learning, Training Data, and Data Marketplace.

Luel’s developer surface includes signup flow, engineering blog, support, and 6 more developer resources.

14.9/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
0 APIs
CompanyAIMachine LearningTraining DataData MarketplaceMultimodalVideoAudioData Licensing

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 14.9/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 1.3 / 20
Commercial Clarity 6.8 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/luel: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Luel Domain Security

TLSv1.3 · HSTS · DNSSEC · DMARC

SECURITY

Resources

Get Started 1

Portal, sign-up, and the first successful call

Access & Security 1

Authentication, authorization, and security posture

Operate 1

Status, limits, changes, and where to get help

Commercial 2

Pricing, plans, and the legal terms of use

Company 4

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: luel
name: Luel
description: Luel is a two-sided marketplace and multi-modal data lab for AI training data, connecting companies that need
  high-quality, rights-cleared datasets with verified contributors who supply and license on-demand video, audio, and image
  data. Contributors can earn money by submitting media from their own devices (for example, footage from their camera roll)
  or by completing requested data tasks, while buyers purchase premium, curated, rights-cleared multimodal datasets from the
  Luel catalog. Positioned as "the frontier of data," Luel powers the foundations of machine perception through a proprietary,
  continuous data engine. The company is backed by Y Combinator, General Catalyst, and Lightspeed Venture Partners. Luel does
  not currently publish a public API, SDK, or developer documentation surface.
url: https://raw.githubusercontent.com/api-evangelist/luel/refs/heads/main/apis.yml
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://www.luel.ai/luel-logo.svg
x-type: company
x-source: vc-portfolio
x-backed-by:
- general-catalyst
- lightspeed-venture-partners
- y-combinator
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- AI
- Machine Learning
- Training Data
- Data Marketplace
- Multimodal
- Video
- Audio
- Data Licensing
apis: []
common:
- type: DomainSecurity
  url: security/luel-domain-security.yml
- type: Website
  url: https://www.luel.ai/
- type: SignUp
  url: https://www.luel.ai/signup
- type: Blog
  url: https://www.luel.ai/resources/blog
- type: TermsOfService
  url: https://www.luel.ai/terms
- type: PrivacyPolicy
  url: https://www.luel.ai/privacy
- type: Support
  url: https://discord.com/invite/luel
- type: LinkedIn
  url: https://www.linkedin.com/company/luel
- type: Twitter
  url: https://x.com/luelcompany
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-20'
  status: minimal
  artifacts_added: 1
  pass: local-v1