Klue

aid: klue
name: Klue
description: Klue is a Vancouver, BC based B2B SaaS company founded in 2015 that builds a competitive enablement platform
  combining competitive intelligence and win-loss analysis for revenue teams. The platform collects, curates and distributes
  competitor intel as cards and battlecards, and layers AI on top through its Compete Agent, Auto Insights, Deal Tips and
  Smart Answers products, alongside a win-loss suite spanning human expert interviews, an AI interviewer and blindspot interviews.
  Klue exposes its curated intelligence to developers and AI agents through a Content API secured with bearer API keys and
  a production Model Context Protocol server offering two connector surfaces plus read and writeback tooling, with an Agent
  Skill published openly on GitHub. It integrates with Salesforce, Gong, Slack, Microsoft Teams, HubSpot, Highspot, Seismic,
  Guru and others, and maintains SOC 2 Type II compliance.
image: https://avatars.githubusercontent.com/u/5720878?v=4
url: https://raw.githubusercontent.com/api-evangelist/klue/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- craft-ventures
x-tier: enriched
x-tier-reason: mcp-server-and-content-api
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- SaaS
- Competitive Intelligence
- Competitive Enablement
- Sales Enablement
- Win-Loss Analysis
- Market Intelligence
- Battlecards
- Agents
- MCP
apis:
- aid: klue:content-api
  name: Klue Content API
  description: The Klue Content API returns an organization's published Klue cards and battlecards to external tools and agents,
    filterable by competitor, battlecard, tag and date range. Access is authenticated with a named, expiring API key passed
    as a bearer token, created by an Admin under Apps and Integrations. Klue distributes the API's OpenAPI schema inside the
    authenticated application so customers can paste it directly into tools such as a custom ChatGPT GPT action.
  humanURL: https://klue.com/blog/how-to-connect-klue-to-chatgpt
  baseURL: https://app.klue.com
  tags:
  - Competitive Intelligence
  - Content
  - Battlecards
  properties:
  - type: Authentication
    url: authentication/klue-authentication.yml
  - type: Conventions
    url: conventions/klue-conventions.yml
- aid: klue:mcp
  name: Klue MCP Server
  description: 'Klue''s Model Context Protocol server lets internal AI agents and enterprise copilots retrieve permissioned
    competitive intelligence from Klue. It ships two distinct connector surfaces: v1 exposes cards, battlecards, search and
    fetch plus create, update and delete tooling, and v2 exposes curated Smart Answers and AI-generated agent insights. Win-loss
    transcript and report tools can appear on either surface. Klue describes it as the only competitive intelligence MCP server
    supporting both read and writeback.'
  humanURL: https://klue.com/blog/introducing-klue-mcp-server
  baseURL: https://app.klue.com
  tags:
  - MCP
  - Agents
  - Competitive Intelligence
  - Win-Loss
  properties:
  - type: MCPServer
    url: mcp/klue-mcp.yml
  - type: AgentSkill
    url: skills/_index.yml
  - type: Authentication
    url: authentication/klue-authentication.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/klue-domain-security.yml
- type: Website
  url: https://klue.com
- type: DeveloperPortal
  url: https://app.klue.com/
- type: Documentation
  url: https://help.app.klue.com/
- type: GettingStarted
  url: https://klue.com/blog/how-to-connect-klue-to-chatgpt
- type: Support
  url: https://klue.com/contact
- type: Blog
  url: https://klue.com/articles
- type: GitHubOrganization
  url: https://github.com/kluein
- type: SignUp
  url: https://klue.com/engage/get-demo
- type: Login
  url: https://app.klue.com/account/signin
- type: TermsOfService
  url: https://klue.com/terms
- type: PrivacyPolicy
  url: https://klue.com/privacy
- type: Compliance
  url: https://klue.com/product/security
- type: TrustCenter
  url: security/klue-trust-center.yml
- type: Security
  url: https://klue.com/.well-known/security.txt
- type: VulnerabilityDisclosure
  url: security/klue-vulnerability-disclosure.yml
- type: SecurityTxt
  url: well-known/klue-security.txt
- type: WellKnown
  url: well-known/klue-well-known.yml
- type: StatusPage
  url: https://kluestatus.com/
- type: Lifecycle
  url: lifecycle/klue-lifecycle.yml
- type: Authentication
  url: authentication/klue-authentication.yml
- type: Conventions
  url: conventions/klue-conventions.yml
- type: Conformance
  url: conformance/klue-conformance.yml
- type: MCPServer
  url: mcp/klue-mcp.yml
- type: AgentSkill
  url: skills/_index.yml
- type: LLMsTxt
  url: llms/klue-llms.txt
- type: Integrations
  url: https://klue.com/product/integrations
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence