Klue

Klue is a Vancouver, BC based B2B SaaS company founded in 2015 that builds a competitive enablement platform combining competitive intelligence and win-loss analysis for revenue teams. The platform collects, curates and distributes competitor intel as cards and battlecards, and layers AI on top through its Compete Agent, Auto Insights, Deal Tips and Smart Answers products, alongside a win-loss suite spanning human expert interviews, an AI interviewer and blindspot interviews. Klue exposes its curated intelligence to developers and AI agents through a Content API secured with bearer API keys and a production Model Context Protocol server offering two connector surfaces plus read and writeback tooling, with an Agent Skill published openly on GitHub. It integrates with Salesforce, Gong, Slack, Microsoft Teams, HubSpot, Highspot, Seismic, Guru and others, and maintains SOC 2 Type II compliance.

Klue is listed with 2 APIs on the APIs.io network. Tagged areas include Company, Software-as-a-Service, Competitive Intelligence, Competitive Enablement, and Sales Enablement.

Klue’s developer surface includes documentation, getting-started guide, support, engineering blog, signup flow, authentication, and 24 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

38.7/100 thin ▬ flat Agent 25/100 agent aware Front door AI 5/6 prominent saas Full breakdown ↓
scored 2026-10-31 · rubric v0.25.0 · Show this score on your site →

AccessSelf serve

2 APIs 1 MCP Servers 1 Agent Skills

Company Software-as-a-Service Competitive IntelligenceCompetitive EnablementSales Enablement Win-Loss Analysis Market Intelligence Battlecards Agents MCP

Kin Score

Kin Score How this is scored →
scored 2026-10-31 · rubric v0.25.0

Composite quality — 38.7/100 · thin

Contract Quality 0.0 / 21

Developer Ergonomics 9.7 / 17

Access Clarity 8.5 / 17

Operational Transparency 3.5 / 11

Contract Governance 1.9 / 10

Discoverability 5.5 / 9

Regulatory Posture 6.8 / 15

Agent readiness — 25/100 · agent aware

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 6 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

Machine-Readable Contract +18 pts — api_specs includes an OpenAPI document
Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Stable Error Semantics +8 pts — OpenAPI $refs a shared error schema across 4xx/5xx responses (verified), else common[].type includes ErrorCatalog / ErrorCodes / DeclineCodes
Request/Response Examples +7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link

7 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 0.0 — up to +25.0 composite points
Access Clarity scores 50.0 — up to +10.0 composite points
Contract Governance scores 18.2 — up to +9.8 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/klue/apis.yml: open an issue on github.com/api-evangelist/klue to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Agent Skills (SKILL.md packages)	builds-on	51.8	-	1
Zoom App Marketplace and Partner Ecosystem (builders and partners on Zoom)	builds-on	51.8	-	1

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

APIs 2

Individual APIs this provider publishes, each with its own machine-readable definition.

Klue Content API

The Klue Content API returns an organization's published Klue cards and battlecards to external tools and agents, filterable by competitor, battlecard, tag and date range. Acces...

Klue MCP Server

Klue's Model Context Protocol server lets internal AI agents and enterprise copilots retrieve permissioned competitive intelligence from Klue. It ships two distinct connector su...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Klue MCP Server

Remote MCP server at app.klue.com over HTTP; 18 tools listed.

MCP SERVER

Agent Skills 1

Packaged agent skills for driving this provider's APIs from an AI assistant.

klue-mcp

AGENT SKILL

Pricing Plans 1

Published pricing tiers and plan structures.

Klue Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Klue Rate Limits

0 limits

RATE LIMITS

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Klue Authentication

apiKey/oauth2/openIdConnect · 3 schemes

SECURITY

Klue Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Klue Vulnerability Disclosure

Hackerone · security.txt · contact published

SECURITY

Klue Trust Center

SOC 2 Type II

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Klue Scopes

23 scopes · authorizationCode

23 scopes

SCOPES

Resources

Get Started 4

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

SignUp

SignUp

Login

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

WellKnown

MCPServer

AgentSkill

LLMsTxt

Design & Contract 3

Pagination, idempotency, versioning, errors, and events

Lifecycle

Lifecycle

Conventions

Conventions

Conformance

Conformance

Build 2

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Packages

Packages

Access & Security 8

Authentication, authorization, and security posture

DomainSecurity

Compliance

TrustCenter

Security

VulnerabilityDisclosure

VulnerabilityDisclosure

SecurityTxt

SecurityTxt

Authentication

Authentication

OAuthScopes

OAuthScopes

Scroll for all 8

Operate 3

Status, limits, changes, and where to get help

Support

Support

StatusPage

StatusPage

RateLimits

RateLimits

Commercial 3

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Plans

Plans

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: klue
name: Klue
description: Klue is a Vancouver, BC based B2B SaaS company founded in 2015 that builds a competitive enablement platform
  combining competitive intelligence and win-loss analysis for revenue teams. The platform collects, curates and distributes
  competitor intel as cards and battlecards, and layers AI on top through its Compete Agent, Auto Insights, Deal Tips and
  Smart Answers products, alongside a win-loss suite spanning human expert interviews, an AI interviewer and blindspot interviews.
  Klue exposes its curated intelligence to developers and AI agents through a Content API secured with bearer API keys and
  a production Model Context Protocol server offering two connector surfaces plus read and writeback tooling, with an Agent
  Skill published openly on GitHub. It integrates with Salesforce, Gong, Slack, Microsoft Teams, HubSpot, Highspot, Seismic,
  Guru and others, and maintains SOC 2 Type II compliance.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://avatars.githubusercontent.com/u/5720878?v=4
url: https://raw.githubusercontent.com/api-evangelist/klue/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- craft-ventures
x-tier: enriched
x-tier-reason: mcp-server-and-content-api
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-14'
tags:
- Company
- Software-as-a-Service
- Competitive Intelligence
- Competitive Enablement
- Sales Enablement
- Win-Loss Analysis
- Market Intelligence
- Battlecards
- Agents
- MCP
tags_raw:
- Company
- SaaS
- Competitive Intelligence
- Competitive Enablement
- Sales Enablement
- Win-Loss Analysis
- Market Intelligence
- Battlecards
- Agents
- MCP
apis:
- aid: klue:content-api
  name: Klue Content API
  description: The Klue Content API returns an organization's published Klue cards and battlecards to external tools and agents,
    filterable by competitor, battlecard, tag and date range. Access is authenticated with a named, expiring API key passed
    as a bearer token, created by an Admin under Apps and Integrations. Klue distributes the API's OpenAPI schema inside the
    authenticated application so customers can paste it directly into tools such as a custom ChatGPT GPT action.
  humanURL: https://klue.com/blog/how-to-connect-klue-to-chatgpt
  baseURL: https://app.klue.com
  tags:
  - Competitive Intelligence
  - Content
  - Battlecards
  properties:
  - type: Authentication
    url: authentication/klue-authentication.yml
  - type: OAuthScopes
    url: scopes/klue-scopes.yml
  - type: Conventions
    url: conventions/klue-conventions.yml
  - type: RateLimits
    url: rate-limits/klue-rate-limits.yml
- aid: klue:mcp
  name: Klue MCP Server
  description: 'Klue''s Model Context Protocol server lets internal AI agents and enterprise copilots retrieve permissioned
    competitive intelligence from Klue. It ships two distinct connector surfaces: v1 exposes cards, battlecards, search and
    fetch plus create, update and delete tooling, and v2 exposes curated Smart Answers and AI-generated agent insights. Win-loss
    transcript and report tools can appear on either surface. Klue describes it as the only competitive intelligence MCP server
    supporting both read and writeback.'
  humanURL: https://klue.com/blog/introducing-klue-mcp-server
  baseURL: https://app.klue.com
  tags:
  - MCP
  - Agents
  - Competitive Intelligence
  - Win-Loss
  properties:
  - type: MCPServer
    url: mcp/klue-mcp.yml
  - type: AgentSkill
    url: skills/_index.yml
  - type: Authentication
    url: authentication/klue-authentication.yml
  - type: OAuthScopes
    url: scopes/klue-scopes.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/klue-domain-security.yml
- type: Website
  url: https://klue.com
- type: DeveloperPortal
  url: https://app.klue.com/
- type: Documentation
  url: https://help.app.klue.com/
- type: GettingStarted
  url: https://klue.com/blog/how-to-connect-klue-to-chatgpt
- type: Support
  url: https://klue.com/contact
- type: Blog
  url: https://klue.com/articles
- type: GitHubOrganization
  url: https://github.com/kluein
- type: SignUp
  url: https://klue.com/engage/get-demo
- type: Login
  url: https://app.klue.com/account/signin
- type: TermsOfService
  url: https://klue.com/terms
- type: PrivacyPolicy
  url: https://klue.com/privacy
- type: Compliance
  url: https://klue.com/product/security
- type: TrustCenter
  url: security/klue-trust-center.yml
- type: Security
  url: https://klue.com/.well-known/security.txt
- type: VulnerabilityDisclosure
  url: security/klue-vulnerability-disclosure.yml
- type: SecurityTxt
  url: well-known/klue-security.txt
- type: WellKnown
  url: well-known/klue-well-known.yml
- type: StatusPage
  url: https://kluestatus.com/
- type: Lifecycle
  url: lifecycle/klue-lifecycle.yml
- type: Authentication
  url: authentication/klue-authentication.yml
- type: OAuthScopes
  url: scopes/klue-scopes.yml
- type: Conventions
  url: conventions/klue-conventions.yml
- type: Conformance
  url: conformance/klue-conformance.yml
- type: Packages
  url: packages/klue-packages.yml
- type: Plans
  url: plans/klue-plans-pricing.yml
- type: RateLimits
  url: rate-limits/klue-rate-limits.yml
- type: MCPServer
  url: mcp/klue-mcp.yml
- type: AgentSkill
  url: skills/_index.yml
- type: LLMsTxt
  url: llms/klue-llms.txt
- type: Integrations
  url: https://klue.com/product/integrations
x-enrichment:
  date: '2026-08-14'
  status: enriched
  artifacts_added: 6
  pass: local-v1
  note: Contract discovery found Klue's OAuth/OIDC authorization server on the APPLICATION host (app.klue.com), which the
    previous round missed by probing only the marketing host — 23 published scopes, RFC 8414 + RFC 7591.

Klue API — frequently asked questions

Does Klue have an API?

Yes. APIs.io lists 2 APIs from Klue, including Klue Content API and Klue MCP Server.

How do I authenticate with the Klue API?

Klue documents its authentication (apiKey/oauth2/openIdConnect · 3 schemes). The details are profiled on APIs.io as Klue Authentication.

Does Klue have an MCP server?

Yes. APIs.io lists 1 MCP server for Klue: Remote MCP server at app.klue.com over HTTP; 18 tools listed.

Is the Klue API ready for AI agents?

Klue has a Kin Score of 38.7 out of 100 (thin) and an Agent Readiness score of 24.7 (agent-aware), scored by API Evangelist on 2026-10-31.

Work with this as data

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MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

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get_provider_operationsEvery operation across all of their OpenAPIs — one call instead of parsing every spec.
get_provider_toolsEvery MCP tool they ship, with the operation each wraps.
get_provider_evidenceHow each part of their score was established. Free — the basis for a claim should not sit behind it.
get_provider_ratingPRO — composite, band, trend and facet scores.
apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
resolveTurn a domain, URL or GitHub org into the provider it belongs to.
find_cohortsEvery scored population of providers in the catalog.

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