Herb

Herb (herb.co) is a leading digital media and e-commerce platform dedicated to cannabis culture, education, and lifestyle. It publishes cannabis news, strain databases, product reviews, dispensary and brand guides, deals, recipes, and city-level legalization guides, and operates the "Herb Agency" offering branding and marketing services to cannabis companies. The consumer site is built on Gatsby (React) with a GraphQL data layer, Algolia search, and a Firebase/serverless backend hosted on Netlify. Herb is backed by Bullpen Capital and was added to the API Evangelist network from that portfolio; the company exposes no public developer API program at this time, so this profile captures its published web, content, and discovery surface (llms.txt, domain security posture, and identity/link properties) rather than API artifacts.

Herb is profiled on the APIs.io network. Tagged areas include Company, Cannabis, Media, Content, and E-Commerce.

Herb’s developer surface includes engineering blog, support, and 6 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

10.5/100 minimal ▬ flat Agent 0/100 human only Front door AI 1/6 silent saas Full breakdown ↓
scored 2026-10-17 · rubric v0.24.0

0 APIs

Company Cannabis Media Content E-Commerce Marketplace Education Lifestyle

Kin Score

Kin Score How this is scored →
scored 2026-10-17 · rubric v0.24.0

Composite quality — 10.5/100 · minimal

Contract Quality 0.0 / 21

Developer Ergonomics 1.2 / 17

Access Clarity 3.6 / 17

Operational Transparency 0.0 / 11

Contract Governance 0.0 / 10

Discoverability 4.7 / 9

Regulatory Posture 2.1 / 15

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Regulatory Posture applies to this provider. Its tags matched the Education & Research regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/herb: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Regulated Retail (cannabis track-and-trace, delivery marketplaces)	undeclared	-	-	-

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Herb Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support

Support

Commercial 2

Pricing, plans, and the legal terms of use

PrivacyPolicy

PrivacyPolicy

TermsOfService

TermsOfService

Company 3

The organization behind the API

Website

Website

About

About

Blog

Blog

Source (apis.yml)

aid: herb
name: Herb
description: Herb (herb.co) is a leading digital media and e-commerce platform dedicated to cannabis culture, education, and
  lifestyle. It publishes cannabis news, strain databases, product reviews, dispensary and brand guides, deals, recipes, and
  city-level legalization guides, and operates the "Herb Agency" offering branding and marketing services to cannabis companies.
  The consumer site is built on Gatsby (React) with a GraphQL data layer, Algolia search, and a Firebase/serverless backend
  hosted on Netlify. Herb is backed by Bullpen Capital and was added to the API Evangelist network from that portfolio; the
  company exposes no public developer API program at this time, so this profile captures its published web, content, and discovery
  surface (llms.txt, domain security posture, and identity/link properties) rather than API artifacts.
url: https://raw.githubusercontent.com/api-evangelist/herb/refs/heads/main/apis.yml
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://images.herb.co/herb_share.png?w=1000
x-type: company
x-source: vc-portfolio
x-backed-by:
- bullpen-capital
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Cannabis
- Media
- Content
- E-Commerce
- Marketplace
- Education
- Lifestyle
tags_raw:
- Company
- Cannabis
- Media
- Content
- E-commerce
- Marketplace
- Education
- Lifestyle
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://herb.co
- type: About
  url: https://herb.co/about-us
- type: Blog
  url: https://herb.co/blog
- type: Support
  url: https://herb.co/faq
- type: PrivacyPolicy
  url: https://herb.co/privacy
- type: TermsOfService
  url: https://herb.co/tos
- type: LLMsTxt
  url: llms/herb-llms.txt
- type: DomainSecurity
  url: security/herb-domain-security.yml
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence

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