Gupshup

aid: gupshup
url: https://raw.githubusercontent.com/api-evangelist/gupshup/refs/heads/main/apis.yml
name: Gupshup
kind: company
description: Gupshup is a conversational messaging and CPaaS platform (headquartered in India) that lets businesses send and
  receive messages across WhatsApp, SMS, RCS, and other channels, plus build chatbots and conversational AI journeys. The
  developer platform exposes REST APIs on api.gupshup.io - most prominently the WhatsApp Business API (send session and template
  messages, opt-in management, templates, media, and inbound webhooks) - authenticated with an apikey header and scoped to
  a registered app. Separate SMS, RCS, and Partner API surfaces are also documented.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: paid
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Paid
  confidence: medium
  source:
  - plans
  - authentication
  - security
  generated: '2026-11-13'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/gupshup.png
x-docs-platform: readme
x-docs-platform-confidence: high
x-docs-platform-checked: 2026-10-03
tags:
- Messaging
- WhatsApp
- Conversational AI
- CPaaS
- SMS
- RCS
- India
- Chatbots
- Business Messaging
- Communications
created: '2026-07-12'
modified: '2026-07-12'
specificationVersion: '0.23'
apis:
- aid: gupshup:gupshup-sms-api
  name: Gupshup SMS API
  tags:
  - SMS
  - Messaging
  - Notification
  tags_raw:
  - SMS
  - Messaging
  - Notifications
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://docs.gupshup.io/docs/sms-api-introduction
  baseURL: https://api.gupshup.io/sm/api/v1
  properties:
  - url: https://docs.gupshup.io/docs/sms-api-introduction
    type: Documentation
  - url: https://docs.gupshup.io/docs/send-message-to-single-number
    type: Documentation
  description: Broadcast SMS to a single number or many numbers programmatically via POST /msg on the /sm surface. Note -
    Gupshup has announced end-of-life for the /sm endpoints and recommends migrating SMS traffic to the /wa messaging surface.
- aid: gupshup:gupshup-rcs-api
  name: Gupshup RCS API
  tags:
  - RCS
  - Rich Messaging
  - Business Messaging
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://docs.gupshup.io/docs/rcs-api-introduction
  properties:
  - url: https://docs.gupshup.io/docs/rcs-api-introduction
    type: Documentation
  - url: https://docs.gupshup.io/docs/send-rcs-message
    type: APIReference
  description: Send RCS (Rich Communication Services) business messages - rich cards, carousels, suggested replies, and media.
    RCS is onboarding-gated (username / password issued by Gupshup) and served through the Gupshup Enterprise messaging gateway
    rather than the apikey-based api.gupshup.io REST surface.
- aid: gupshup:gupshup-partner-api
  name: Gupshup Partner API
  tags:
  - Partners
  - WhatsApp
  - Passthrough
  tags_raw:
  - Partner
  - WhatsApp
  - Passthrough
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://partner-docs.gupshup.io/docs/whatsapp-passthrough-apis-for-partners
  baseURL: https://partner.gupshup.io/partner
  properties:
  - url: https://partner-docs.gupshup.io/docs/whatsapp-passthrough-apis-for-partners
    type: Documentation
  description: Token-authenticated Partner surface (partner.gupshup.io) for BSPs and resellers - manage apps, templates, subscriptions/callbacks,
    and send messages through Meta-format passthrough endpoints (e.g. POST /partner/app/{appId}/v3/message). Uses a partner
    token / app access token rather than the per-app apikey header.
- aid: gupshup:gupshup-messaging-api
  name: Gupshup Messaging API
  description: Send WhatsApp session messages.
  humanURL: https://docs.gupshup.io/reference/msg
  baseURL: https://api.gupshup.io/wa/api/v1
  tags:
  - Messaging
  properties:
  - type: OpenAPI
    url: openapi/gupshup-messaging-api-openapi.yml
  - type: Documentation
    url: https://docs.gupshup.io/docs/whatsapp-api-introduction
  - type: APIReference
    url: https://docs.gupshup.io/reference/msg
  - type: PostmanCollection
    url: collections/gupshup.postman_collection.json
  - type: OpenCollection
    url: collections/gupshup.opencollection.json
  - type: Documentation
    url: https://docs.gupshup.io/docs/template-messages
  - type: Documentation
    url: https://docs.gupshup.io/docs/optin-message
- aid: gupshup:gupshup-opt-in-api
  name: Gupshup Opt-In API
  description: Manage user opt-in / opt-out and list interacted users.
  humanURL: https://docs.gupshup.io/reference/msg
  baseURL: https://api.gupshup.io/wa/api/v1
  tags:
  - Opt In
  tags_raw:
  - Opt-In
  properties:
  - type: OpenAPI
    url: openapi/gupshup-opt-in-api-openapi.yml
  - type: Documentation
    url: https://docs.gupshup.io/docs/whatsapp-api-introduction
  - type: APIReference
    url: https://docs.gupshup.io/reference/msg
  - type: PostmanCollection
    url: collections/gupshup.postman_collection.json
  - type: OpenCollection
    url: collections/gupshup.opencollection.json
  - type: Documentation
    url: https://docs.gupshup.io/docs/template-messages
  - type: Documentation
    url: https://docs.gupshup.io/docs/optin-message
- aid: gupshup:gupshup-templates-api
  name: Gupshup Templates API
  description: Send and list WhatsApp template (HSM) messages.
  humanURL: https://docs.gupshup.io/reference/msg
  baseURL: https://api.gupshup.io/wa/api/v1
  tags:
  - Templates
  properties:
  - type: OpenAPI
    url: openapi/gupshup-templates-api-openapi.yml
  - type: Documentation
    url: https://docs.gupshup.io/docs/whatsapp-api-introduction
  - type: APIReference
    url: https://docs.gupshup.io/reference/msg
  - type: PostmanCollection
    url: collections/gupshup.postman_collection.json
  - type: OpenCollection
    url: collections/gupshup.opencollection.json
  - type: Documentation
    url: https://docs.gupshup.io/docs/template-messages
  - type: Documentation
    url: https://docs.gupshup.io/docs/optin-message
common:
- type: AgenticAccess
  url: agentic-access/gupshup-agentic-access.yml
- type: Authentication
  url: authentication/gupshup-authentication.yml
- type: DomainSecurity
  url: security/gupshup-domain-security.yml
- type: LinkedIn
  url: https://www.linkedin.com/company/gupshup
- type: Website
  url: https://www.gupshup.io
- type: Documentation
  url: https://docs.gupshup.io
- type: Plans
  url: plans/gupshup-plans-pricing.yml
- type: RateLimits
  url: rate-limits/gupshup-rate-limits.yml
- type: FinOps
  url: finops/gupshup-finops.yml
- url: https://www.gupshup.io/resources/blog
  type: Blog
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com