Gupshup Plans Pricing
Gupshup prices conversational messaging on a usage basis, per message per channel, on top of the underlying carrier / platform fee. For WhatsApp, the total cost per message is Meta's per-message rate (which varies by category - marketing, utility, authentication, service - and by destination country) plus a Gupshup platform/BSP fee. Following Meta's July 2025 move from per-conversation to per-message billing, WhatsApp is billed per delivered template/message with telescopic (volume-tiered) rates for utility and authentication. SMS and RCS are similarly billed per message. Gupshup accounts are wallet / prepaid-credit based; there is no published flat monthly API subscription for core messaging. Exact per-message rates are not reconciled here and must be verified on Gupshup's pricing pages, as they change frequently and vary by country and category.
Gupshup Plans Pricing is the machine-readable pricing-plan profile for Gupshup on the APIs.io network, conforming to the API Commons Plans specification.
It defines 4 plans, covering usage and enterprise tiers, with named plans including WhatsApp Business - Per Message, SMS - Per Message, RCS - Per Message, Enterprise / Custom.
Tagged areas include Messaging, WhatsApp, CPaaS, SMS, and RCS.
Plans
Pay-as-you-go WhatsApp Business messaging billed per message. Total cost = Meta per-message rate (by category and country) + Gupshup platform/BSP fee. Utility and authentication categories follow telescopic volume-tiered rates. Service/session messages within the customer service window and certain utility templates in-window may be free of Meta charges.
- WhatsApp Business API
- Template and Session Messaging
- Opt-In Management
- Inbound Webhooks / Subscriptions
Pay-as-you-go SMS billed per message segment, varying by destination country and route. The /sm SMS endpoints are being retired; new SMS traffic is directed to the /wa messaging surface.
- Single and Bulk SMS
- Delivery Receipts
Pay-as-you-go RCS business messaging billed per message, by message type (basic / single / conversational) and country. Onboarding-gated through the Gupshup Enterprise gateway.
- Rich Cards and Carousels
- Suggested Replies and Actions
Negotiated volume pricing, dedicated support, and multi-channel commercial terms for high-volume senders and BSP/partner arrangements. Contact Gupshup.
- Volume Rate Cards
- Partner / BSP Access
- Dedicated Support and SLAs
Sources
- https://www.gupshup.io
- https://support.gupshup.io/hc/en-us/articles/360012075779-Whats-is-Gupshup-s-pricing-model-What-is-Gupshup-fee-and-WhatsApp-fee-in-pricing
- https://support.gupshup.io/hc/en-us/articles/38821010267673-WhatsApp-Pricing-Updates-2024-2025
Work with this as data
Every plan here is available over the APIs.io API and to AI agents over MCP.