Friend.ly

Friend.ly was a social question-and-answer service that let people meet and connect by answering fun, get-to-know-you questions, launched around 2010 by a team led by Ed Baker. It raised roughly $5M from Lightspeed Ventures, Balderton Capital, SoftTech VC (now Uncork Capital), and a range of angels, and was acquired by Facebook (now Meta) on October 10, 2011 — primarily an acqui-hire, with the founding team moving to Facebook to work on growth and new products. The consumer service was wound down after the acquisition. This profile is retained in the API Evangelist network as a historical portfolio-company record for Uncork Capital; the friend.ly domain is now parked and the company operates no public API, developer portal, or documentation surface.

Friend.ly is profiled on the APIs.io network. Tagged areas include Company, Social, Q&A, Consumer, and Mobile.

🌐 Visit website 📡 Source on GitHub
5.0/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-08-21 · rubric v0.12.0
0 APIs
CompanySocialQ&AConsumerMobileAcquiredDefunctFacebook

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-21 · rubric v0.12.0
Composite quality — 5.0/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.0 / 20
Access Clarity 0.0 / 20
Operational Transparency 0.0 / 13
Contract Governance 0.0 / 12
Discoverability 5.0 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
Documented Reversibility 0 / 6
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/friendly: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Source (apis.yml)

apis.yml Raw ↑ 
aid: friendly
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/friendly.png
name: Friend.ly
description: Friend.ly was a social question-and-answer service that let people meet and connect by answering fun, get-to-know-you
  questions, launched around 2010 by a team led by Ed Baker. It raised roughly $5M from Lightspeed Ventures, Balderton Capital,
  SoftTech VC (now Uncork Capital), and a range of angels, and was acquired by Facebook (now Meta) on October 10, 2011 — primarily
  an acqui-hire, with the founding team moving to Facebook to work on growth and new products. The consumer service was wound
  down after the acquisition. This profile is retained in the API Evangelist network as a historical portfolio-company record
  for Uncork Capital; the friend.ly domain is now parked and the company operates no public API, developer portal, or documentation
  surface.
url: https://raw.githubusercontent.com/api-evangelist/friendly/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-status: defunct
x-acquired-by: Meta (Facebook)
x-acquired-date: '2011-10-10'
x-backed-by:
- uncork-capital
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- Social
- Q&A
- Consumer
- Mobile
- Acquired
- Defunct
- Facebook
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-20'
  status: minimal
  artifacts_added: 0
  pass: local-v1

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